With all of the variables that can affect a website and impact search engine rankings, organic search engine optimization has inherent benchmarks used to determine how and what type of sites rank higher with SEO.
Optimization is about using best practices that coincide with site structure, internal linking, server side issues and aspects of coding that streamline a websites performance. It is the collective / aggregate sum of the fine-tuning performed that produce the results of catapulting pages into multiple high ranking positions.
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