One of the biggest mistakes a company can make in terms of promotional strategy is to limit itself to just using email marketing to reach customers.
This is according to Larry Golden, one of the chief executives of RSVP Publications, who explained that it is important to integrate email campaigns with other marketing platforms to maximise success.
"To increase the response rate, research a targeted audience to find an exact fit for the particular message and consider combining email marketing with other web-based marketing as well as direct mail," he advised.
Mr Golden went on to cite a study by International Communication Research showing that almost three-quarters of respondents preferred to receive announcements of new products by direct mail.
The advice could also be extended to other forms of online advertising. Almost half of marketers do not integrate their search marketing campaigns with offline channels, according to a report published by iProspect earlier this year.
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Showing posts with label advertising techniques. Show all posts
Showing posts with label advertising techniques. Show all posts
Monday, December 22, 2008
Sunday, November 23, 2008
5 Main Types Of Advertising Techniques Online
1) Content Advertising
The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information).
The following traffic strategies all fall under content advertising technique:
- Submitting articles to article directories
- Posting articles to Squidoo, Hubpages or Blogger
- Posting articles to your own blog or content website
- Press release
- Paid reviews at other people’s website
- Yahoo answers
- Social bookmarking at Digg, Propeller etc
- Post videos in video sites
- Posting comments in forums
In content advertising, you draw traffic from 2 sources. You either get the traffic from the website where the content is posted or from the search engine.
Existing traffic from the website is given. There is nothing much you need to do other than making sure that your content is good and your title is interesting.
The real challenge lies in getting traffic from the search engine. Your aim is to get high ranking in the search engine and direct the traffic from the search engine to your content and then to your website. This is done through careful keyword research and search engine optimization.
2) Link Advertising
3) Viral advertising
4) Incentivized advertising
5) Obtrusive advertising
Read More...
The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information).
The following traffic strategies all fall under content advertising technique:
- Submitting articles to article directories
- Posting articles to Squidoo, Hubpages or Blogger
- Posting articles to your own blog or content website
- Press release
- Paid reviews at other people’s website
- Yahoo answers
- Social bookmarking at Digg, Propeller etc
- Post videos in video sites
- Posting comments in forums
In content advertising, you draw traffic from 2 sources. You either get the traffic from the website where the content is posted or from the search engine.
Existing traffic from the website is given. There is nothing much you need to do other than making sure that your content is good and your title is interesting.
The real challenge lies in getting traffic from the search engine. Your aim is to get high ranking in the search engine and direct the traffic from the search engine to your content and then to your website. This is done through careful keyword research and search engine optimization.
2) Link Advertising
3) Viral advertising
4) Incentivized advertising
5) Obtrusive advertising
Read More...
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