1) Content Advertising
The first type of advertising technique is content advertising. It basically uses content to draw visitors’ attention. It is the main type of advertising technique because the entire internet is made up of content (or information).
The following traffic strategies all fall under content advertising technique:
- Submitting articles to article directories
- Posting articles to Squidoo, Hubpages or Blogger
- Posting articles to your own blog or content website
- Press release
- Paid reviews at other people’s website
- Yahoo answers
- Social bookmarking at Digg, Propeller etc
- Post videos in video sites
- Posting comments in forums
In content advertising, you draw traffic from 2 sources. You either get the traffic from the website where the content is posted or from the search engine.
Existing traffic from the website is given. There is nothing much you need to do other than making sure that your content is good and your title is interesting.
The real challenge lies in getting traffic from the search engine. Your aim is to get high ranking in the search engine and direct the traffic from the search engine to your content and then to your website. This is done through careful keyword research and search engine optimization.
2) Link Advertising
3) Viral advertising
4) Incentivized advertising
5) Obtrusive advertising
Read More...
Showing posts with label white hat SEO. Show all posts
Showing posts with label white hat SEO. Show all posts
Sunday, November 23, 2008
Sunday, November 16, 2008
New Technologies Detect Black Hat SEO Methods
There are two categories of SEO methods. Black hat SEO and white hat SEO. Either one of the methods can help you gain a higher ranking status on some of the most popular search engines. But, one is more likely to get your website banned from search engines entirely, and according to recent information, your website may not be safe for long. If you haven’t guessed it, the potential bad seed in this batch is the black hat SEO.
White hat SEO is not going to trick the search engines. When you use white hat SEO methods, you can ensure that you are in fact playing by the rules and should be safe from trouble with your website. Websites that use white hat SEO tend to be very helpful to users, search engines and webmasters themselves.
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages. Search engines such as Google have announced that they will penalize websites who use these methods when detected.
You may be wondering why black hat SEO methods are blocked if they work so well to get higher rankings, right? Well, they may work well initially, but in the long run most of the black hat SEO methods are being detected and punished by search engines. These methods have not been approved by Google and other search engines, and they can be frustrating to those who are relying on Google and search engines to provide them with good, relevant search results.
You may get away with black hat SEO methods for a while, but chances are good that you will get caught and when you do, it will not be pretty. Even if you think you know people who have used these methods, or continue to use them on their websites and have nothing but good results, you should remind them that it is only a matter of time before they are banned from search engines.
What might be effective right away to gain good rankings on search engines, will cost you a lot more in the end if you end up getting your website banned from Google entirely. Black hat SEO methods are similar to those of cheating in school. You may get away with it for a while with good results, but eventually you will get caught and then all of the hard work that went into building your online business
and website will be wasted.
Using white hat SEO methods may be more time consuming and expensive right away, but if you are diligent and determined, your website can be effectively ranked on Google and other search engines. If you are unsure what methods may be considered black hat SEO, you might want to seek out a professional before you attempt to use them.
Read More..
White hat SEO is not going to trick the search engines. When you use white hat SEO methods, you can ensure that you are in fact playing by the rules and should be safe from trouble with your website. Websites that use white hat SEO tend to be very helpful to users, search engines and webmasters themselves.
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages. Search engines such as Google have announced that they will penalize websites who use these methods when detected.
You may be wondering why black hat SEO methods are blocked if they work so well to get higher rankings, right? Well, they may work well initially, but in the long run most of the black hat SEO methods are being detected and punished by search engines. These methods have not been approved by Google and other search engines, and they can be frustrating to those who are relying on Google and search engines to provide them with good, relevant search results.
You may get away with black hat SEO methods for a while, but chances are good that you will get caught and when you do, it will not be pretty. Even if you think you know people who have used these methods, or continue to use them on their websites and have nothing but good results, you should remind them that it is only a matter of time before they are banned from search engines.
What might be effective right away to gain good rankings on search engines, will cost you a lot more in the end if you end up getting your website banned from Google entirely. Black hat SEO methods are similar to those of cheating in school. You may get away with it for a while with good results, but eventually you will get caught and then all of the hard work that went into building your online business
and website will be wasted.
Using white hat SEO methods may be more time consuming and expensive right away, but if you are diligent and determined, your website can be effectively ranked on Google and other search engines. If you are unsure what methods may be considered black hat SEO, you might want to seek out a professional before you attempt to use them.
Read More..
Tuesday, November 4, 2008
SEO Basics for Business Bloggers
SEO, or search engine optimization, is an effective online marketing strategy that increases your search traffic by improving the search rankings of your site’s pages. By know, most webmasters realize that getting multiple top 10 rankings on Google is a very good thing.
There are technical aspects to SEO that are complicated, but luckily, the fundamental SEO principles of SEO are not rocket science.
To learn SEO, you should first understand the most weighty factors that search engines use to rank pages.
These following four elements make up a big chunk of the search engine algorithm. If you can nail these elements, you’ll be ahead of most bloggers and webmasters.
1. Title tag
Search engines look at the keywords in the title tag. If you have relevant keywords in the title tag, you’ll automatically rank better for those keywords.
2. Quality links from other sites
Search engines also look to see if quality sites are linking to your site. If you get a lot of links from quality sites, then you’ll see an increase in search traffic.
3. Anchor text
Anchor text are the words contained in a link. For example, I can link to my home page with the anchor text business blogs to rank better for that search term. However, it’s much more effective to get anchor text on links from other sites.
4. Body text
Finally, we have body text. With people using keywords to search, it makes sense that search engines would check out the text on a page.
Read More..
There are technical aspects to SEO that are complicated, but luckily, the fundamental SEO principles of SEO are not rocket science.
To learn SEO, you should first understand the most weighty factors that search engines use to rank pages.
These following four elements make up a big chunk of the search engine algorithm. If you can nail these elements, you’ll be ahead of most bloggers and webmasters.
1. Title tag
Search engines look at the keywords in the title tag. If you have relevant keywords in the title tag, you’ll automatically rank better for those keywords.
2. Quality links from other sites
Search engines also look to see if quality sites are linking to your site. If you get a lot of links from quality sites, then you’ll see an increase in search traffic.
3. Anchor text
Anchor text are the words contained in a link. For example, I can link to my home page with the anchor text business blogs to rank better for that search term. However, it’s much more effective to get anchor text on links from other sites.
4. Body text
Finally, we have body text. With people using keywords to search, it makes sense that search engines would check out the text on a page.
Read More..
Friday, October 31, 2008
SEO for Firefox - Now With SEO X-ray
- how the on page optimization of any page looks (headings, meta description, page title)
- the keyword density of the page and popular phrases on the page
- how many links point into a page (total links, or links from external resources)
- how many links point out of a page (as well as the anchor text of these links, nofollow vs follow, internal vs external - all exportable in CSV format)
then this new feature makes it quick and easy to do all of that. Simply right click on the page you are viewing, scroll down to SEO for Firefox, and click on SEO X-ray.
Read More..
- the keyword density of the page and popular phrases on the page
- how many links point into a page (total links, or links from external resources)
- how many links point out of a page (as well as the anchor text of these links, nofollow vs follow, internal vs external - all exportable in CSV format)
then this new feature makes it quick and easy to do all of that. Simply right click on the page you are viewing, scroll down to SEO for Firefox, and click on SEO X-ray.
Read More..
Church SEO: Getting Religious Links
You created the website for a purpose: to serve the congregation. Promotion, therefore, should be focused within the actual congregation (and not elsewhere). In the event that the church wants to reach out to prospective new members, what options are available?
There are a number of strategies that can be employed to garner those links.
1.Churchgoers who already maintain blogs can write about the church with a link.
2.Consider thinking about other events that have some religious correlation, such as weddings and funerals. When digging into these, consider service providers (florists, photographers, caterers, etc.) Address the concerns about weddings/funerals on your site -- be sure that the site welcomes and addresses those needing to make arrangements for either occasion.
3.Make sure that the URL of the church is highly visible in program materials (and I'd say signage too outside the church's physical location). Put the URL in your answering machine messages.
4.Document church events from the perspective of your congregation. For example, a bake sale can be posted with a video on YouTube (with the URL embedded on the bottom or at the end, of course).
5.Ask charities that your church participates in to add a link to your site.
6.Get your pastor to blog.
7.Build a directory of local churches so that out-of-towners can find you.
8.If the church is affiliated with Boy Scouts or Girl Scouts, create a home on the web for these guys.
9.Find niche authority sites in the church atmosphere.
10.Get links from other churches in the area.
11.Get links from location authorities, such as media and government.
12.Get links from local non-for-profits such as local entities that use your premises for events.
Read More..
There are a number of strategies that can be employed to garner those links.
1.Churchgoers who already maintain blogs can write about the church with a link.
2.Consider thinking about other events that have some religious correlation, such as weddings and funerals. When digging into these, consider service providers (florists, photographers, caterers, etc.) Address the concerns about weddings/funerals on your site -- be sure that the site welcomes and addresses those needing to make arrangements for either occasion.
3.Make sure that the URL of the church is highly visible in program materials (and I'd say signage too outside the church's physical location). Put the URL in your answering machine messages.
4.Document church events from the perspective of your congregation. For example, a bake sale can be posted with a video on YouTube (with the URL embedded on the bottom or at the end, of course).
5.Ask charities that your church participates in to add a link to your site.
6.Get your pastor to blog.
7.Build a directory of local churches so that out-of-towners can find you.
8.If the church is affiliated with Boy Scouts or Girl Scouts, create a home on the web for these guys.
9.Find niche authority sites in the church atmosphere.
10.Get links from other churches in the area.
11.Get links from location authorities, such as media and government.
12.Get links from local non-for-profits such as local entities that use your premises for events.
Read More..
What is black-hat SEO ? All webmaster must check this.
Most people doesn’t know about black hat SEO techniques. Black hat SEO is also know as Spamdexing.
Following are considering as Black Hat
-Keyword stuffing. (keyword stuffing include excessive use of keywords to increase SEO. )
-Hidden text and invisible text.
-Link farms.
Search engines takes their maximum effect to remove sites from their index, who practice black-hat methods as these methods will ;
- Degrade the relevance of the search
- Degrade user experience.
So webmaster be careful when doing your SEO. Think long run. Do not use Black-hat methods. Do not handover your campaign to SEO firms who practice black-hat methods.
Black-hat methods used by webmasters to hide texts.
Read More..
Following are considering as Black Hat
-Keyword stuffing. (keyword stuffing include excessive use of keywords to increase SEO. )
-Hidden text and invisible text.
-Link farms.
Search engines takes their maximum effect to remove sites from their index, who practice black-hat methods as these methods will ;
- Degrade the relevance of the search
- Degrade user experience.
So webmaster be careful when doing your SEO. Think long run. Do not use Black-hat methods. Do not handover your campaign to SEO firms who practice black-hat methods.
Black-hat methods used by webmasters to hide texts.
Read More..
Sunday, October 19, 2008
Ethical SEO
If you’re new the world of search engine optimization (SEO), you may ask, “Is there really a difference between ethical SEO and unethical SEO?”
Since the beginning of SEO we’ve divided SEO techniques into two camps: White Hat SEO (the good techniques) and Black Hat SEO (the bad techniques). Remember in old Western movies, the sheriff always wore a white hat and the bad guys always wore black hats? You get the picture.
White hat techniques are those that don’t try to trick the search engines (or the visitors) into believing your website is about a specific topic when it’s not.
While no one is 100% certain of the exact algorithms that search engines like Google use to rank your site, we’ve been able to do a fairly thorough dissection of search engine ranking results and have an educated guess about which techniques do work and which techniques don’t work. Along the way, that dissection has lead some people to figure out that they can trick the search engines into giving higher SEO rankings to sites that don’t deserve them.
Read More..
Since the beginning of SEO we’ve divided SEO techniques into two camps: White Hat SEO (the good techniques) and Black Hat SEO (the bad techniques). Remember in old Western movies, the sheriff always wore a white hat and the bad guys always wore black hats? You get the picture.
White hat techniques are those that don’t try to trick the search engines (or the visitors) into believing your website is about a specific topic when it’s not.
While no one is 100% certain of the exact algorithms that search engines like Google use to rank your site, we’ve been able to do a fairly thorough dissection of search engine ranking results and have an educated guess about which techniques do work and which techniques don’t work. Along the way, that dissection has lead some people to figure out that they can trick the search engines into giving higher SEO rankings to sites that don’t deserve them.
Read More..
Tuesday, October 14, 2008
White and Black Hat SEO
White hat SEO techniques follow the general guidelines of search engines; they are considered ethical techniques and are therefore viewed positively by the major search engines. The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites.
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
Subscribe to:
Posts (Atom)