Web Analytics Wednesday Ahmedabad (WAW)

Hello Friends,

As you all know, I am here to share with you all my research and new facts that I come across related to SEO, Web Analytics, SEO Tips And Techniques, Internet Marketing Industry Updates and such others. So, in this post I would like to draw your attention towards a Grand Event that is going to be organized especially for Web Analytics Lovers. Many of you might be knowing that, there is an International Event called WAW (Web Analytics Wednesday) which has been started by a very well known Web Analytcis Practitioner “Eric T. Peterson”. Normally, these kind of events used to be held at US, UK & Canada, but since last 2 years, We were fortunate enough to get this Event at India. Last year, the same kind of events were organized at Banglore, Chennai & Hyderabad.

And, NOW, With Lot Of Cheers, I am happy to announce that, We got got an opportunity to get this event to our own “Ahmedabad”. This event is hosted and managed by IMJ-Internet Marketing Journal which is usually maintained and handled by the combined efforts of industry experts. Credits goes to my industry friends(Dipali, Kaushal & Jaydip). It will be for the first time in North-West India where such kind of events are going to be held. The agenda of this event is to share and discussion about the Role of Web Analytics Insights in the Business.

Yup, WAW- Ahmedabad sounds so good isn't it...

I would like to invite all of you people to attend this event. We will have a great presentations during this event (Might be few speakers who have presented their knowledge in Google India seminars last year will going to speak in this event)

Please visit the below URL to send your RSVP

http://www.internetmarketingjournal.org/web-analytics-wednesday-ahmedabad/

Finaly Team of Internet Marketing Journal brings Web Analytics Wednesday Day to Ahmedabad. Internet Marketing Journal (IMJ) was founded by Jaydip Parikh, Kaushal Shah and Dipali Thakkar. They really work hard and now we are going to enjoy Web Analytics Wednesday to our own Ahmedabad.

Lead Speaker

Ravi Pathak,

Founder & Business Head, Tatvic (Bangalore)

Tatvic is official Google Analytics Authorized Consultant in India and having clients like Make My Trip, Cardekho and other leading portal and some prestigious International clients too.

Venue - Date & Time
14th. April, 2010, 7.00 PM Onwards
Gloria Banquet Hall
1st. Floor, Regency Tower,
Nr. Rahul Tower,Anand Nagar – Prahlad Nagar 100 ft. Road,
Satellite, Ahmadabad.

Sponsors for this Event

Lead Sponsor :

YASH Infotech (Business Partner TATA Communications Ltd.)

Diamond Partners :

InvestPlus : InvestPlus is Personal Finance Software specially Design for Individuals needs.
Datatech Media : Web Development, Design & Internet Marketing Solutions Provider
Byte Technosys Pvt. Ltd. : RIMS, On Site Support, Microsoft Solutions, Web Solutions Provider

Merchandiser Partner :

Infibeam.com : Infibeam.com is a premier online shopping portal of India portal carrying 50 Lac products including Books, DVDs, Cars, Bikes, Mobiles, Cameras, Gifts and many more

Global Supporter : Eric Peterson Founder of webanalyticsdemystified.com

Feel free to get updates of Web Analytics Wednesday Ahmedabad event on LinkedIn & Facebook.

Hoping to meet you at Web Analytics Wednesday – Ahmedabad...

Discover How To Use Analytics To Improve Web Conversions

The goal of any web presence should be to improve the business as a whole and complement its offline marketing and sales efforts. In other words, to help it achieve maximum profitability. In order to do this, your online strategy must: Drive targeted traffic to your site, persuade site visitors to take the desired actions you want them to take, and use Web metrics to analyze and measure user behavior. Performing these objectives correctly will ensure that you have an effective marketing campaign and increased sales for your business.

Driving targeted traffic begins with a search engine marketing (SEM) campaign including pay-per-click advertising (PPC) and a search engine optimization (SEO) strategy. It's important to determine which keywords are worth pursuing in your PPC and SEO efforts. Determine how frequently each phrase is searched for, and evaluate which are feasible enough to put efforts into by checking how steep the competition is. Make your selections and test them out in your PPC and SEO campaigns Researching and selecting effective keywords is extremely important. Be sure to select keywords that your target market would use to find you.

With web metrics and analysis in place, you will be able to tell where people are coming from, what keywords they used to find you, and whether they are taking the desired actions on your site. If the wrong keywords are chosen, you may find that you have high rankings, but the wrong audience is visiting. Whether you are selling a product or service, obtaining newsletter subscribers, or enticing people to download a software demo, your ultimate goal is getting your site visitors to take a desired action. In order to do this you must have a compelling site that draws the visitor in, and then guides them to the goal. Design and site architecture factors such as usability, navigation, content, and ad copy all come into play here.

The key is to monitor how well these factors work at persuading your visitors into taking action. With web metrics you can monitor everything and see what's working and what's not. Armed with this knowledge, you can make the appropriate changes to your site; continue monitoring, and repeat the process until you get an increase in the desired outcome.

The area of web metrics and analysis is new and evolving. Compared to traditional offline marketing, the Internet provides an unparalleled opportunity to specifically measure how a customer interacts with a business. Web metrics and analysis will help you to monitor and improve objectives. This is done by paying close attention to where visitors are coming from, learning what keywords were used to find your site, seeing how they navigated through it, and what actions they took along the way. This information becomes a powerful tool in growing your business.

Read MORe...

Web Analytics: The Future, SEO, Tools, and Mistakes

Not to Mention the Survival of Your Online Business


It's no secret that web analytics are important to the success of a website. It looks like that importance might even increase in the future as change unfolds in the search industry, throwing a fork in the spokes of how Internet marketers drive traffic to sites.

Web Analytics and SEO

Rand Fishkin at SEOmoz lists web analytics as one of the top seven reasons that companies are investing in SEO during the economic downturn. "It's sad, but true," he says. "When a downturn arrives or panic sets in, someone, maybe the first someone in a long time, checks the web analytics to see where revenue is still coming in. Not surprisingly, search engine referrals with their exceptional targeting and intent-matching are ranking high on the list."

Word on the street is that web analytics are going to be playing an even more crucial part than ever in traffic heading into the new year. As both Bruce Clay and Matt Cutts talk about in their respective interviews with WebProNews, Google is going to be getting more personalized with search results, and this is going to make traditional SEO strategies more difficult, and perhaps some even obsolete.

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