One of the age old SEO questions that is frequently asked is, "Should I spend the time and money to improve my organic search ranking or foot the bill for an extensive PPC campaign?" In this article I will explore both of these options and discover which one seems to be a more viable option for most webmasters.
Organic Optimization -
One major advantage to organic search is that it could cost absolutely nothing. I was always told "There is no such thing as a free lunch." Well, that may be so but as long as webmasters are willing to put in the time and effort to build a best online courses Organic search campaign, then there is such thing as free SEO. With organic optimization, you can develop a longer term marketing strategy. Organic search has results that last for years as opposed to PPC that lasts only as long as your bank account does. Organic optimization has been around about as long as the web itself. Like the web, organic search has evolved with the times. However, the constant evolution can make Organic optimization difficult and confusing.
Pay Per Click (PPC) -
Pay Per Click is the search engine's bread and butter. If we were to break down the earnings of all the major search engines best online courses top of the list of revenue drivers you almost always see PPC. The numbers speak for themselves; people would not continue to purchase PPC ads if they didn't convert into sales.
If you are a new business to the web and would like to see immediate results, PPC is the only way to go. PPC is the only search engine optimization strategy that can yield immediate first-page placement. Another benefit to using the PPC campaign is that you can set you own fixed budget. If you want to only spend $100 dollars a month, no problem, $10,000, go for it. Another advantage to PPC online history courses you can instantly track your conversion, and success rates through Google Analytics and other PPC management soft wares. Another advantage to PPC is that if you find a particular keyword or phrase is not working, all you need to do is make a few minor tweaks and your new target phrase has changed. In Organic search, changes could take months to take effect.
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Showing posts with label Pay per click. Show all posts
Showing posts with label Pay per click. Show all posts
Monday, December 22, 2008
Friday, December 19, 2008
Use Different Keyword Types for PPC Success
These basic principles apply to most of the PPC programs out there, but today I’ll talk specifically about Google AdWords. With Google AdWords there are 4 types of keywords you can bid on. Different keywords types have different features so it’s very important that you understand the difference between them and how they can impact your PPC campaign. So here they are:
Broad Match
Sadly, this is the one that a lot of people are probably doing without even knowing it. If you just have the keyword phrase typed in normally on your keyword list, you’re doing a broad match. Let’s say for example that you’re bidding on the phrase apple developing online courses Your ad will show up whenever a searcher types in apple ipod, blue apple ipod, i want an ipod that’s blue, etc. Any phrase that has those two words in it will bring up your ad. Is this a bad thing? Not necessarily, but you don’t know for sure unless you test it and find out if it’s doing you any good.
Phrase Match
To do a phrase match, you just have to put the phrase inside of quotation marks. So sticking with our last example it would be “apple ipod”. Now in order for your site to show up those two words developing online courses to be together. So in this example your ad would show up for apple ipod, blue apple ipod, but not for I want an ipod that’s blue because the two words are not together in the phrase. You’ll need to test these phrase types to see if they work for you or not as well.
Exact Match
To do an exact match, put the phrase inside square brackets like this: [apple ipod]. This will only allow your ad to show up on the phrase apple ipod. This is a third match type you’ll want to test with.
Negative Match
This is how you exclude words from your list. Maybe you don’t sell blue apple ipods. If so, then just add -blue to your list and you won’t show up for phrases with that word.
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Broad Match
Sadly, this is the one that a lot of people are probably doing without even knowing it. If you just have the keyword phrase typed in normally on your keyword list, you’re doing a broad match. Let’s say for example that you’re bidding on the phrase apple developing online courses Your ad will show up whenever a searcher types in apple ipod, blue apple ipod, i want an ipod that’s blue, etc. Any phrase that has those two words in it will bring up your ad. Is this a bad thing? Not necessarily, but you don’t know for sure unless you test it and find out if it’s doing you any good.
Phrase Match
To do a phrase match, you just have to put the phrase inside of quotation marks. So sticking with our last example it would be “apple ipod”. Now in order for your site to show up those two words developing online courses to be together. So in this example your ad would show up for apple ipod, blue apple ipod, but not for I want an ipod that’s blue because the two words are not together in the phrase. You’ll need to test these phrase types to see if they work for you or not as well.
Exact Match
To do an exact match, put the phrase inside square brackets like this: [apple ipod]. This will only allow your ad to show up on the phrase apple ipod. This is a third match type you’ll want to test with.
Negative Match
This is how you exclude words from your list. Maybe you don’t sell blue apple ipods. If so, then just add -blue to your list and you won’t show up for phrases with that word.
Read More...
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