You will need visitors to your site that are looking for exactly what you are offering, which is known as targeted traffic. Here are ten proven ways you can drive quality traffic to your affiliate marketing business site and increase your online income:
1. Articles
Well-written, informative how-to articles are proven traffic baits for affiliate marketing business sites. Use the resource box to provide additional links and include links in the content body to similar or additional information that can only be read on your site.
2. Email campaigns
Email campaigns, used carefully, can easily drive targeted traffic to your affiliate marketing business site. By providing highly relevant and valuable information in the body of the email message and then offering a link that will take the recipients to your site.
You can provide the full content in the email message and then offer a link inviting the recipient to view more similar write-ups on your site. Or give only a portion of the content in the email and offer the rest on your affiliate marketing site. A link in your signature should also be provided.
3. Blogs
Apart from your affiliate marketing site, use a blog to keep in touch with prospective customers and members. Blogs are considerably more personal and lighter in tone than most affiliate business sites and they can be a great source of information, news, advice and tips from you to your prospects. Include a link from your blog to your affiliate marketing site. Allow comments too so your visitors can interact with you.
4. Ezines and Newsletters
Information is what people are searching for on the internet. By using proven methods to drive targeted traffic to your affiliate marketing business and offering a free ezine or newsletter about the subjects your visitors are interested in, will result in many visitors opting-in to receive your information.
Offer your visitors free bonuses such as eBooks for signing up to your free newsletter. Either use a separate landing page to handle the subscription process or have the subscription box placed above the fold on your website where it is clearly visible.
5. Discussion boards and forums
You can encourage other members to react and send you a reply by leaving useful and thought-provoking comments on discussion boards and forums. This will enable you to build a networking relationship from here. Be sure to sign with a link back to your affiliate marketing business website.
6. Social bookmarking sites
You will find that these sites are a rich source of targeted traffic that you can drive to your affiliate marketing business site. Your market demographics are also easier to define so sending out invitations to potential leads and members is much simpler.
7. Guest blogging
By becoming a guest blogger you could drive another blog’s captured traffic to your affiliate site. The site’s readership will find you interesting enough to follow you to your own site if you can write well and can offer unique and useful content.
8. Host a contest
Locate your target market and then promote a contest through ads or e-mails. All details must be found on your affiliate marketing website so you can drive traffic there. Registration must also be performed on one of your landing pages. Just make sure to offer prizes that visitors who will be coming in will find useful.
9. Allow bookmarks on your web pages
You can drive traffic to your affiliate marketing site by allowing your readers to bookmark certain pages that contain good content. This will help promote those pages and your website to other people who might be interested in the same subjects.
10. Offer freebies!
Everybody loves a freebie! There’s nothing like a free gift to drive targeted traffic to your affiliate marketing site. It’s easy to implement and can be relatively cheap or even free. Also, you can offer these visitors an incentive to sign up for whatever campaign it is you are promoting.
Read More..
Showing posts with label SEO Friendly site. Show all posts
Showing posts with label SEO Friendly site. Show all posts
Monday, November 10, 2008
11 Must Use SEO Tips for Web Designers
Today most web designers do more than just design the look and feel of a web site. They often play a major part in writing the front end code. This means that a big part of the SEO or Search Engine Optimization responsibilities should fall on the designer. However, there is a large number of web designers that don’t understand this subject well enough to create a site that is fully optimized for search engines.
This article is here to provide some important tips that will aid the average and even above average web designer in improving their SEO skills.
1. Make the code prettier than the design
When building the front end of your site, make sure to use semantic code. By using descriptive tags to structure your pages, search engines will be able to read and have a better understanding of your content. This will also make the process of styling your site much easier and cleaner.
2. Use but don’t abuse your keywords
Keywords are the words that describe your content. It’s important to have them appear in strategic places throughout your page, such as: URL, title tag, and main heading tags. It’s also important to have it appear often in the body of the content, but not too often, which might cause your content to be penalized for keyword stuffing.
3. Avoid using Flash for navigation
As tempting as it is to whip out some nice looking drop down effects for your site’s navigation using flash, don’t do it. Search engines have trouble reading flash files, which means the links used in the navigation can’t be followed.
4. Use unique page titles
Each page on your web site should have a title attribute, and each title should be unique. If you use the same title for every page, search engines will think that every page on your site is about the same subject.
5. Don’t forget about images
Make use of the alt attribute of an image to properly describe it. As smart as search engines are, they can’t see what an image looks like. Failing to this can cost you substantial traffic from image searches.
6. Don’t use generic links
Search engines place a high importance on links. So when linking to relevant content, be sure to use a word that describes the content. For example, if you were giving your reader a link to learn more about Photosop, use something like “Learn more about Photoshop” as opposed to just “Learn More”.
7. Don’t use images to replace text
As designers, we always want to make things look as good as possible. This means sometimes replacing ugly browser rendered heading text with a nice smooth image. Try to avoid doing this. Again, search engines can’t see the contents of an image, and this is where you should be putting your keywords.
Edit: Looks like I misspoke(or mistyped) on this one. There are valid ways to accomplish this, such as FIR.
8. Use AJAX sparingly
Ajax is great for enhancing the user experience, but try not to over do it. Content generated with ajax can’t be linked to. A good rule of thumb is: if what you are loading with AJAX can be an individual page, then avoid using it.
9. Get indexed quickly
To get your site indexed in search engines in a timely manner, try getting it linked to by a popular site in a related niche. Submitting it to Google also works, but sometimes it can take several days if not weeks.
10. Build incoming links
The number and quality of incoming links plays a big role in the placement of your site in search results. Having quality and unique content is a good way to get people to link to your site. Another way is to be generous with your own links.
11. Use a consistent URL
When you build a site, decide from the beginning if you want to use or drop the “www”. Once you decide, stick with it. Search engines, for example, see www.webdesignledger and webdesignledger.com as two different sites and as duplicate content, which they do not like.
Read More..
This article is here to provide some important tips that will aid the average and even above average web designer in improving their SEO skills.
1. Make the code prettier than the design
When building the front end of your site, make sure to use semantic code. By using descriptive tags to structure your pages, search engines will be able to read and have a better understanding of your content. This will also make the process of styling your site much easier and cleaner.
2. Use but don’t abuse your keywords
Keywords are the words that describe your content. It’s important to have them appear in strategic places throughout your page, such as: URL, title tag, and main heading tags. It’s also important to have it appear often in the body of the content, but not too often, which might cause your content to be penalized for keyword stuffing.
3. Avoid using Flash for navigation
As tempting as it is to whip out some nice looking drop down effects for your site’s navigation using flash, don’t do it. Search engines have trouble reading flash files, which means the links used in the navigation can’t be followed.
4. Use unique page titles
Each page on your web site should have a title attribute, and each title should be unique. If you use the same title for every page, search engines will think that every page on your site is about the same subject.
5. Don’t forget about images
Make use of the alt attribute of an image to properly describe it. As smart as search engines are, they can’t see what an image looks like. Failing to this can cost you substantial traffic from image searches.
6. Don’t use generic links
Search engines place a high importance on links. So when linking to relevant content, be sure to use a word that describes the content. For example, if you were giving your reader a link to learn more about Photosop, use something like “Learn more about Photoshop” as opposed to just “Learn More”.
7. Don’t use images to replace text
As designers, we always want to make things look as good as possible. This means sometimes replacing ugly browser rendered heading text with a nice smooth image. Try to avoid doing this. Again, search engines can’t see the contents of an image, and this is where you should be putting your keywords.
Edit: Looks like I misspoke(or mistyped) on this one. There are valid ways to accomplish this, such as FIR.
8. Use AJAX sparingly
Ajax is great for enhancing the user experience, but try not to over do it. Content generated with ajax can’t be linked to. A good rule of thumb is: if what you are loading with AJAX can be an individual page, then avoid using it.
9. Get indexed quickly
To get your site indexed in search engines in a timely manner, try getting it linked to by a popular site in a related niche. Submitting it to Google also works, but sometimes it can take several days if not weeks.
10. Build incoming links
The number and quality of incoming links plays a big role in the placement of your site in search results. Having quality and unique content is a good way to get people to link to your site. Another way is to be generous with your own links.
11. Use a consistent URL
When you build a site, decide from the beginning if you want to use or drop the “www”. Once you decide, stick with it. Search engines, for example, see www.webdesignledger and webdesignledger.com as two different sites and as duplicate content, which they do not like.
Read More..
Friday, November 7, 2008
10 Ways to Make Press Releases More SEO Friendly
1. Don’t use jargon!
Regardless of SEO, you need to tell your story for your customers. Find out how your audience is searching for you and your competitors via search engines. Use these terms in your release.
Tip: Can’t stop the jargon train? Try the old fashioned way—ask someone outside of your industry to proof your release. If they don’t understand it, change it.
2. Use key words
This is especially important in your headlines. An example of what I deem a great headline—Google Big Daddy Searchquake About to Rock Your Ranking? Go ahead and type this headline in Google, it comes up as the top ranking and makes for an easy search. (Important keywords: Google, Big Daddy and ranking) While there are many tools out there, try using a keyword search tool to make your life a little easier. (Know your keywords before you write even one word of your release!)
TIP: While a difficult task, ensure that keywords are not too far apart from one another in the headline.
3. Hotlink and bold critical words (and phrases)
A simple, but extremely useful habit. Just as important as using keywords, bold other critical (or secondary) words and phrases in the release and include a link to additional information. Hotlinks are useful for both consumers and journalists. Links offer the reader a choice to explore for additional information.
TIP: Another simple best practice. ALWAYS include the http:// portion of the URLs in your release or the link will not be clickable when published.
4. Research free SEO tools
I don’t know about you, but I’m still learning about SEO. Therefore, I rely heavily on trusted experts and free tools to learn more. Try out these SEO tools (if you don’t like them, try a search of your own and share what you learn in the comments, below).
5. Use anchor links
Include anchor text links with your keywords. Using anchor links increases your chance of driving viewers back to your Web site.
TIP: Make sure at least one of the keywords links to a page on your Web site other than the homepage.
6. Optimize first 250 words
The first 250 words of your release are essential to both your overall search results and it’s also about the time you will lose a reader if your content is not interesting. You want your release to be “clickable”—meaning someone wants to click on the release to read more. Practice the basics of press release writing. Make sure tips 1-5 are incorporated into the first 250 words!
TIP: Always write your releases in third-person perspective.
7. Patience
If you’re reading this my bet is that you haven’t mastered SEO tactics. That’s okay. I must often remind myself that writing is an evolving skill. Just as it took time to hone your press release writing skills, so too will it take time to learn SEO.
TIP: Set up a learning schedule for yourself. I currently read one new article about SEO each day.
8. Engage customers, journalists and bloggers
Do you rely heavily on behind the scenes, third party or Internet-based research? Try something new (or old) and take it to the streets. Ask your customers, industry bloggers and beat reporters what they search for. Not only does it give you credible feedback, but reminds your community that you value their feedback.
TIP: Send out a personal email or call your favorite customers, journalists and/or bloggers to get their opinions. It’s an investment in your future (and theirs).
9. Write great copy
As a PR professional, incorporating the use of SEO only forces me to be a stronger writer and improves my overall content. Brush up on your writing. You’ll thank me.
TIP: Don’t include a date in your release. It makes your information seem outdated and ultimately hurts your credibility.
10. Be newsworthy
Be the content that intests your audience NOT that which interrupts them. I can’t stress this point enough, if you don’t have a good story to tell, no amount of SEO will help you. What is the impact of your information? What is your news angle? WHY DOES IT MATTER TO ME?
TIP: Ask yourself before writing the release, “why would my mother, brother or aunt care about this?”
Read More..
Regardless of SEO, you need to tell your story for your customers. Find out how your audience is searching for you and your competitors via search engines. Use these terms in your release.
Tip: Can’t stop the jargon train? Try the old fashioned way—ask someone outside of your industry to proof your release. If they don’t understand it, change it.
2. Use key words
This is especially important in your headlines. An example of what I deem a great headline—Google Big Daddy Searchquake About to Rock Your Ranking? Go ahead and type this headline in Google, it comes up as the top ranking and makes for an easy search. (Important keywords: Google, Big Daddy and ranking) While there are many tools out there, try using a keyword search tool to make your life a little easier. (Know your keywords before you write even one word of your release!)
TIP: While a difficult task, ensure that keywords are not too far apart from one another in the headline.
3. Hotlink and bold critical words (and phrases)
A simple, but extremely useful habit. Just as important as using keywords, bold other critical (or secondary) words and phrases in the release and include a link to additional information. Hotlinks are useful for both consumers and journalists. Links offer the reader a choice to explore for additional information.
TIP: Another simple best practice. ALWAYS include the http:// portion of the URLs in your release or the link will not be clickable when published.
4. Research free SEO tools
I don’t know about you, but I’m still learning about SEO. Therefore, I rely heavily on trusted experts and free tools to learn more. Try out these SEO tools (if you don’t like them, try a search of your own and share what you learn in the comments, below).
5. Use anchor links
Include anchor text links with your keywords. Using anchor links increases your chance of driving viewers back to your Web site.
TIP: Make sure at least one of the keywords links to a page on your Web site other than the homepage.
6. Optimize first 250 words
The first 250 words of your release are essential to both your overall search results and it’s also about the time you will lose a reader if your content is not interesting. You want your release to be “clickable”—meaning someone wants to click on the release to read more. Practice the basics of press release writing. Make sure tips 1-5 are incorporated into the first 250 words!
TIP: Always write your releases in third-person perspective.
7. Patience
If you’re reading this my bet is that you haven’t mastered SEO tactics. That’s okay. I must often remind myself that writing is an evolving skill. Just as it took time to hone your press release writing skills, so too will it take time to learn SEO.
TIP: Set up a learning schedule for yourself. I currently read one new article about SEO each day.
8. Engage customers, journalists and bloggers
Do you rely heavily on behind the scenes, third party or Internet-based research? Try something new (or old) and take it to the streets. Ask your customers, industry bloggers and beat reporters what they search for. Not only does it give you credible feedback, but reminds your community that you value their feedback.
TIP: Send out a personal email or call your favorite customers, journalists and/or bloggers to get their opinions. It’s an investment in your future (and theirs).
9. Write great copy
As a PR professional, incorporating the use of SEO only forces me to be a stronger writer and improves my overall content. Brush up on your writing. You’ll thank me.
TIP: Don’t include a date in your release. It makes your information seem outdated and ultimately hurts your credibility.
10. Be newsworthy
Be the content that intests your audience NOT that which interrupts them. I can’t stress this point enough, if you don’t have a good story to tell, no amount of SEO will help you. What is the impact of your information? What is your news angle? WHY DOES IT MATTER TO ME?
TIP: Ask yourself before writing the release, “why would my mother, brother or aunt care about this?”
Read More..
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