We know that Search Engine Optimization (SEO) is very important for any web site to achieve success. But, big SEO companies are taking coup bucks for it. So, why pay so much when you can do it yourself within no time with the right SEO tools? Well, below is a list of top 10 SEO tools that will surely help you to SEO your site like a pro and without spending a lot of dollars:
1. ResellerGo
This is a great SEO tool that allows you to submit your site to over 2,000 directories within no time. You can try this great SEO tool free of charge by joining and selecting the Free Plan. It also offers upgraded plans with added benefits.
2. We Build Web Pages
With the help of this SEO tool, you can compare your site against the top 10 sites listed in Google for any particular keyword. All you have to do is enter your keyword and it will start comparing 9 different metrics for the top 10 rankings.
3. Zippy
This SEO tool queries all the major engines and returns results for META search in a format most suitable for webmasters.
4. URL Trends
This tool allows you to check any of the information about all of the selected URLs; whether it is the Page Rank of that site or any other thing they monitor.
5. NUAH
It is another great SEO tool. It crawls through your entire site; see how many pages you have, their respective Page Ranks, keywords and descriptions. It also offers a sitemap generator for both Google and Yahoo.
6. Widexl
This tool offers the following free SEO tools:
• Link Popularity
• Search Engine Saturation
• Meta Tag Analyzer
• Password Generator
• Geo Tracker
7. iWebTool
iWebTool has a lot of SEO tools including back links and Page Rank predictor, Google Banned Checker, Link Popularity, Keyword Suggestion etc.
8. Ezer
This tool allows you to check your Page Rank across all the data centers.
9.Link Harvester
This tool is probably the most advanced link analysis tool available in the market. It can:
• Find every single site that is linking to you within no time
• Reports the total number of pages of your web site that are indexed
• Reports the total number of links pointing to any specific page
• Reports the total number of inbound links, home page links, and deep link ratio
• And a lot more.
10. HitTail
This SEO tool exposes the least utilized, most promising keywords hidden in the Long Tail of your natural search results within no time. It presents these terms to you as suggestions that when acted on can boost the natural search results of your site.
Read More..
Showing posts with label SEO Tools. Show all posts
Showing posts with label SEO Tools. Show all posts
Thursday, November 13, 2008
Friday, November 7, 2008
10 Ways to Make Press Releases More SEO Friendly
1. Don’t use jargon!
Regardless of SEO, you need to tell your story for your customers. Find out how your audience is searching for you and your competitors via search engines. Use these terms in your release.
Tip: Can’t stop the jargon train? Try the old fashioned way—ask someone outside of your industry to proof your release. If they don’t understand it, change it.
2. Use key words
This is especially important in your headlines. An example of what I deem a great headline—Google Big Daddy Searchquake About to Rock Your Ranking? Go ahead and type this headline in Google, it comes up as the top ranking and makes for an easy search. (Important keywords: Google, Big Daddy and ranking) While there are many tools out there, try using a keyword search tool to make your life a little easier. (Know your keywords before you write even one word of your release!)
TIP: While a difficult task, ensure that keywords are not too far apart from one another in the headline.
3. Hotlink and bold critical words (and phrases)
A simple, but extremely useful habit. Just as important as using keywords, bold other critical (or secondary) words and phrases in the release and include a link to additional information. Hotlinks are useful for both consumers and journalists. Links offer the reader a choice to explore for additional information.
TIP: Another simple best practice. ALWAYS include the http:// portion of the URLs in your release or the link will not be clickable when published.
4. Research free SEO tools
I don’t know about you, but I’m still learning about SEO. Therefore, I rely heavily on trusted experts and free tools to learn more. Try out these SEO tools (if you don’t like them, try a search of your own and share what you learn in the comments, below).
5. Use anchor links
Include anchor text links with your keywords. Using anchor links increases your chance of driving viewers back to your Web site.
TIP: Make sure at least one of the keywords links to a page on your Web site other than the homepage.
6. Optimize first 250 words
The first 250 words of your release are essential to both your overall search results and it’s also about the time you will lose a reader if your content is not interesting. You want your release to be “clickable”—meaning someone wants to click on the release to read more. Practice the basics of press release writing. Make sure tips 1-5 are incorporated into the first 250 words!
TIP: Always write your releases in third-person perspective.
7. Patience
If you’re reading this my bet is that you haven’t mastered SEO tactics. That’s okay. I must often remind myself that writing is an evolving skill. Just as it took time to hone your press release writing skills, so too will it take time to learn SEO.
TIP: Set up a learning schedule for yourself. I currently read one new article about SEO each day.
8. Engage customers, journalists and bloggers
Do you rely heavily on behind the scenes, third party or Internet-based research? Try something new (or old) and take it to the streets. Ask your customers, industry bloggers and beat reporters what they search for. Not only does it give you credible feedback, but reminds your community that you value their feedback.
TIP: Send out a personal email or call your favorite customers, journalists and/or bloggers to get their opinions. It’s an investment in your future (and theirs).
9. Write great copy
As a PR professional, incorporating the use of SEO only forces me to be a stronger writer and improves my overall content. Brush up on your writing. You’ll thank me.
TIP: Don’t include a date in your release. It makes your information seem outdated and ultimately hurts your credibility.
10. Be newsworthy
Be the content that intests your audience NOT that which interrupts them. I can’t stress this point enough, if you don’t have a good story to tell, no amount of SEO will help you. What is the impact of your information? What is your news angle? WHY DOES IT MATTER TO ME?
TIP: Ask yourself before writing the release, “why would my mother, brother or aunt care about this?”
Read More..
Regardless of SEO, you need to tell your story for your customers. Find out how your audience is searching for you and your competitors via search engines. Use these terms in your release.
Tip: Can’t stop the jargon train? Try the old fashioned way—ask someone outside of your industry to proof your release. If they don’t understand it, change it.
2. Use key words
This is especially important in your headlines. An example of what I deem a great headline—Google Big Daddy Searchquake About to Rock Your Ranking? Go ahead and type this headline in Google, it comes up as the top ranking and makes for an easy search. (Important keywords: Google, Big Daddy and ranking) While there are many tools out there, try using a keyword search tool to make your life a little easier. (Know your keywords before you write even one word of your release!)
TIP: While a difficult task, ensure that keywords are not too far apart from one another in the headline.
3. Hotlink and bold critical words (and phrases)
A simple, but extremely useful habit. Just as important as using keywords, bold other critical (or secondary) words and phrases in the release and include a link to additional information. Hotlinks are useful for both consumers and journalists. Links offer the reader a choice to explore for additional information.
TIP: Another simple best practice. ALWAYS include the http:// portion of the URLs in your release or the link will not be clickable when published.
4. Research free SEO tools
I don’t know about you, but I’m still learning about SEO. Therefore, I rely heavily on trusted experts and free tools to learn more. Try out these SEO tools (if you don’t like them, try a search of your own and share what you learn in the comments, below).
5. Use anchor links
Include anchor text links with your keywords. Using anchor links increases your chance of driving viewers back to your Web site.
TIP: Make sure at least one of the keywords links to a page on your Web site other than the homepage.
6. Optimize first 250 words
The first 250 words of your release are essential to both your overall search results and it’s also about the time you will lose a reader if your content is not interesting. You want your release to be “clickable”—meaning someone wants to click on the release to read more. Practice the basics of press release writing. Make sure tips 1-5 are incorporated into the first 250 words!
TIP: Always write your releases in third-person perspective.
7. Patience
If you’re reading this my bet is that you haven’t mastered SEO tactics. That’s okay. I must often remind myself that writing is an evolving skill. Just as it took time to hone your press release writing skills, so too will it take time to learn SEO.
TIP: Set up a learning schedule for yourself. I currently read one new article about SEO each day.
8. Engage customers, journalists and bloggers
Do you rely heavily on behind the scenes, third party or Internet-based research? Try something new (or old) and take it to the streets. Ask your customers, industry bloggers and beat reporters what they search for. Not only does it give you credible feedback, but reminds your community that you value their feedback.
TIP: Send out a personal email or call your favorite customers, journalists and/or bloggers to get their opinions. It’s an investment in your future (and theirs).
9. Write great copy
As a PR professional, incorporating the use of SEO only forces me to be a stronger writer and improves my overall content. Brush up on your writing. You’ll thank me.
TIP: Don’t include a date in your release. It makes your information seem outdated and ultimately hurts your credibility.
10. Be newsworthy
Be the content that intests your audience NOT that which interrupts them. I can’t stress this point enough, if you don’t have a good story to tell, no amount of SEO will help you. What is the impact of your information? What is your news angle? WHY DOES IT MATTER TO ME?
TIP: Ask yourself before writing the release, “why would my mother, brother or aunt care about this?”
Read More..
Monday, October 13, 2008
How to Optimize a News Release with Video
Readership is viewership these days, as video is now getting into press releases. Jiyan Wei, Interactive Product Manager for Vocus (the company that owns the popular news wire service PRWeb), shares with us the advantages of embedding video and doing Video SEO for an online news release. Listen below to the audio of our interview, and read the full article.
Audio interview contents
Background Vocus/PR Web
Advantages of having embedded video in a news release.
The limitations currently with online video in news releases, and how they’re being handled.
Video SEO Tips for online news releases. (Including client example.)
The future of online video in news releases.
Advantages of video in a news release
According to a report by the Online Publishers Association, over 52% of viewers exposed to an online video ad then took some form of action (click on a link, visit a website, etc.) – a considerably higher figure than ads and web pages without video.
“Video has a very direct effect on what people do once they read your news. Video can be very action-oriented and action-driven, and it can have an impact far beyond what a text-only news release can offer.” Says Wei.
Reading continue..
Audio interview contents
Background Vocus/PR Web
Advantages of having embedded video in a news release.
The limitations currently with online video in news releases, and how they’re being handled.
Video SEO Tips for online news releases. (Including client example.)
The future of online video in news releases.
Advantages of video in a news release
According to a report by the Online Publishers Association, over 52% of viewers exposed to an online video ad then took some form of action (click on a link, visit a website, etc.) – a considerably higher figure than ads and web pages without video.
“Video has a very direct effect on what people do once they read your news. Video can be very action-oriented and action-driven, and it can have an impact far beyond what a text-only news release can offer.” Says Wei.
Reading continue..
Common SEO Mistakes Even the Experts Sometimes Forget
Search engine marketing and SEO can be hard to master, especially when the technology is always growing and changing. If you have mastered SEO, you could still make some little mistakes. If ranking well organically is important to you, there are a few common mistakes to avoid.
Here are 4 common problems and mistakes made during search engine optimization:
1. Stopping your SEO efforts:
It is important to continue optimization even when your site has a high ranking. Every day people are adding new websites using SEO and this can move you out of the high ranking positions if you are inconsistent.
Read More..
Here are 4 common problems and mistakes made during search engine optimization:
1. Stopping your SEO efforts:
It is important to continue optimization even when your site has a high ranking. Every day people are adding new websites using SEO and this can move you out of the high ranking positions if you are inconsistent.
Read More..
Sunday, October 12, 2008
5 SEO Tools You Can’t Live With Out
SEO tools enable you to cut down the amount of hours it takes to provide quality keyword research, analyze your competition and back links. They allow you to spend the extra time you have been given to optimize your website more, focus on increasing the amount of back links you have to your website in turn allowing you to increase your search engine ranking quicker.
SEO tools give you a large amount of flexibility and choice, providing you with large quantities of useful information to make your job easier. For anyone that doesn’t currently use SEO tools now is the time to start.
Read more..
SEO tools give you a large amount of flexibility and choice, providing you with large quantities of useful information to make your job easier. For anyone that doesn’t currently use SEO tools now is the time to start.
Read more..
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