Unfortunately, many wide accepted online business marketing guides do not distinguish very well between ppc ads and organic search engine optimization. On one side, pay per click internet marketing involves the appearance of relevant ads on the sponsored links of the search results lists. Online advertisers pay a certain amount of money, defined as ppc bid, if any only if one of the visitors clicked on your ad.
On the other hand, SEO is a legal process of marketing your affiliate website by analyzing and modifying it to make your website search engine friendly aims to target the top search engine position. This process aims to dramatically improve the visibility of your business in the organic results obtained when a user tries to find information relevant to your website.
Are you Ready to Skyrocket Your Success using 6 Factors?
1. The first key to succeed in online marketing is to invest a reasonable time and effort to choose good keywords, which do not involve high competition and at the same time searched by the users in often enough. Otherwise, without ppc optimization, your business marketing campaign will be too expensive to achieve any profits for you.
2. Your second key element is to periodically enrich your pay per click internet marketing campaign with quite huge list of keywords and the sky is your limit. Be careful, do not do it like crazy! Here again, choose the keywords that enjoy decent demand and do not suffer form high competition.
3. The third element in your campaign to drive targeted traffic to your website is to properly choose the text of your ad. This alone can either skyrocket your sales, or simply destroy all your efforts. Make the objective of your ad quite clear and as much specific as usual so that only targeted visitors would click your ad.
4. The fourth key factor to conduct a smart pay per click internet marketing is to apply a consistent monitoring plan to your cost per click. Keep in mind that the search results in huge search engines like Google would appear too on other search engines like ask.com
5. The fifth and one of the most essential keys to succeed is to not only monitoring your cost per click, but also the analysis of the visitors behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall online business needs.
6. The last key factor can dramatically increase your profits using pay per click internet marketing. It is in deed amazing to see the highest bid is $1.2 and the next highest bid is $0.75. The guy who bids for $1.2 per click could also bid for the same keyword with $0.8 and he would have got the top position as well in addition to saving $0.4 per click. So, do not bid much more than you have to.
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Showing posts with label SEO marketing. Show all posts
Showing posts with label SEO marketing. Show all posts
Tuesday, January 20, 2009
Friday, January 9, 2009
Google, Yahoo! look to boost search engine marketing
The two biggest search engines on the web are attempting to encourage more companies to integrate their offline campaigns with search engine marketing.
This is according to new media age (nma), which reports that Google and Yahoo! have recently stepped up talks with agencies and brands to persuade them to include calls to action in campaigns that ask consumers to search the web for specific terms.
Mobile operator Orange recently saw success with this tactic by asking TV viewers to "search online for I Am online" in its broadcast ads, prompting a 15 per cent surge in web traffic.
Nick Gill, head of account management at Yahoo UK, told nma that integrating search with offline campaigns in this way "makes sense" as search engines tend to be the starting point on the internet for most people.
"It's easier for consumers to remember a search call to action than a phone number or specific URL," he added.
Last year, a report from MultiMedia Intelligence suggested that call to action advertising will boom on the mobile platform as web TV becomes more popular on mobile phones.
Read More...
This is according to new media age (nma), which reports that Google and Yahoo! have recently stepped up talks with agencies and brands to persuade them to include calls to action in campaigns that ask consumers to search the web for specific terms.
Mobile operator Orange recently saw success with this tactic by asking TV viewers to "search online for I Am online" in its broadcast ads, prompting a 15 per cent surge in web traffic.
Nick Gill, head of account management at Yahoo UK, told nma that integrating search with offline campaigns in this way "makes sense" as search engines tend to be the starting point on the internet for most people.
"It's easier for consumers to remember a search call to action than a phone number or specific URL," he added.
Last year, a report from MultiMedia Intelligence suggested that call to action advertising will boom on the mobile platform as web TV becomes more popular on mobile phones.
Read More...
Thursday, January 8, 2009
Search engine marketing to become less keyword-based?
Search engine optimisation may become less focused on keywords in the future, if the comments of one Google executive are anything to go by.
According to Marissa Mayer, vice-president of search products and user experience at Google, the search engine is looking at the possibility of returning results based on user questions rather than keywords.
She told .net magazine that this is one development that may become increasingly important over time, as will making web-based data easy to access from mobile phones.
Ms Mayer also pointed to the opportunities posed by utilising a user's friend list to return highly relevant results.
"We really need to harness people's friends better to understand which news to direct them to, which local events to direct them to ... These are all things that we think are intriguing," she commented.
Last year, Google experimented with a new feature in its Google News service allowing users to create a local news section for their own city or zip code.
Read More...
According to Marissa Mayer, vice-president of search products and user experience at Google, the search engine is looking at the possibility of returning results based on user questions rather than keywords.
She told .net magazine that this is one development that may become increasingly important over time, as will making web-based data easy to access from mobile phones.
Ms Mayer also pointed to the opportunities posed by utilising a user's friend list to return highly relevant results.
"We really need to harness people's friends better to understand which news to direct them to, which local events to direct them to ... These are all things that we think are intriguing," she commented.
Last year, Google experimented with a new feature in its Google News service allowing users to create a local news section for their own city or zip code.
Read More...
Monday, January 5, 2009
4 Reasons Why PPC Is The Best Online Marketing Channel
PPC is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing Sherpa, ranked PPC and email marketing as the two channels with the highest ROI.
1. Pay Per Click Yields a High Return on Investment
If you had to choose one, PPC or email, which would it be? Email marketing works best with house (not purchased) lists. Those take time to build, and one major way to build them is via PPC. Unless you have a strong house list and don’t want new customers, PPC is better.
We just went through the year-end agency/client review process of what did and didn’t work in 2008. We assessed the ROI of each marketing channel and helped them plan their 2009 budgets accordingly.
One of our biggest clients is planning a six to seven-figure AdWords spend in 2009. This is because their ROI from AdWords was, on average, five times stronger than other online advertising and marketing channels. In 2008 we helped this company increase its revenues by 36% in a vertical hurt by our recessionary economy.
2. Pay Per Click Gives You Instant Targeted Traffic
We frequently recommend PPC for new websites. SEO has long-term benefits and is a great investment in your site’s future value, but the big bottom-line results take months or years. PPC gets immediate traffic and can help generate significant sales within weeks. We recommend both strategies in parallel because of their complimentary pros and cons.
3. Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website
As soon as you have traffic, you can see what your site does and doesn’t do well. At what rate is it converting sales or leads? If highly targeted traffic converts poorly, you need conversion optimization or a usability reassessment. Sometimes an uncaught programming error or design oversight obstructs critical site functionality. Noticeable lack of conversions or low conversion rate spurs PPC managers to investigate what’s wrong.
The disadvantage of starting a site with SEO but without PPC is that traffic can take months to ramp up to significant levels. If you have a usability or conversion problem in those first three to six months, you may not have enough data to detect it or to fix it quickly with conversion optimization.
4. Pay Per Click Brands Your Company While Selling Its Offerings
Some of our clients occasionally ask about branding with PPC. I won’t belittle branding because it really is an important strategy and discipline.
Sometimes what clients mean by branding is simply increasing their exposure to new prospects. Whenever I hear “We also want to do some branding,” I ask “What do you mean by branding? What are your ultimate goals? Leads? Sales? Email list building?” After three to six months of PPC, if the client doesn’t have the leads or sales that bring in the revenue, branding won’t seem like such a good idea anymore. If you went along just to make them happy or avoid the work of educating them, you won’t look so smart or effective at this point and you may lose the client.
Read More..
1. Pay Per Click Yields a High Return on Investment
If you had to choose one, PPC or email, which would it be? Email marketing works best with house (not purchased) lists. Those take time to build, and one major way to build them is via PPC. Unless you have a strong house list and don’t want new customers, PPC is better.
We just went through the year-end agency/client review process of what did and didn’t work in 2008. We assessed the ROI of each marketing channel and helped them plan their 2009 budgets accordingly.
One of our biggest clients is planning a six to seven-figure AdWords spend in 2009. This is because their ROI from AdWords was, on average, five times stronger than other online advertising and marketing channels. In 2008 we helped this company increase its revenues by 36% in a vertical hurt by our recessionary economy.
2. Pay Per Click Gives You Instant Targeted Traffic
We frequently recommend PPC for new websites. SEO has long-term benefits and is a great investment in your site’s future value, but the big bottom-line results take months or years. PPC gets immediate traffic and can help generate significant sales within weeks. We recommend both strategies in parallel because of their complimentary pros and cons.
3. Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website
As soon as you have traffic, you can see what your site does and doesn’t do well. At what rate is it converting sales or leads? If highly targeted traffic converts poorly, you need conversion optimization or a usability reassessment. Sometimes an uncaught programming error or design oversight obstructs critical site functionality. Noticeable lack of conversions or low conversion rate spurs PPC managers to investigate what’s wrong.
The disadvantage of starting a site with SEO but without PPC is that traffic can take months to ramp up to significant levels. If you have a usability or conversion problem in those first three to six months, you may not have enough data to detect it or to fix it quickly with conversion optimization.
4. Pay Per Click Brands Your Company While Selling Its Offerings
Some of our clients occasionally ask about branding with PPC. I won’t belittle branding because it really is an important strategy and discipline.
Sometimes what clients mean by branding is simply increasing their exposure to new prospects. Whenever I hear “We also want to do some branding,” I ask “What do you mean by branding? What are your ultimate goals? Leads? Sales? Email list building?” After three to six months of PPC, if the client doesn’t have the leads or sales that bring in the revenue, branding won’t seem like such a good idea anymore. If you went along just to make them happy or avoid the work of educating them, you won’t look so smart or effective at this point and you may lose the client.
Read More..
Friday, December 12, 2008
Student email marketing 'must be relevant, integrated'
Businesses looking to target school and university students via email marketing must ensure that their campaigns are as relevant as possible, according to a new report.
Research by eROI found that less than a fifth of students read email marketing messages regularly, with two-thirds rarely or never taking action as a result of such communications.
When quizzed further, 60 per cent of the 283 students surveyed said they had taken action on an email because it concerned a product they were interested in, while 47 per cent did so because of a certain special offer.
According to eROI, this suggested that marketers are trying to promote products irrelevant to students or are not communicating adequately with this target group.
The research also indicated that integrating email marketing with other channels could be the key to reaching students.
"Creating a comprehensive marketing plan that is made up of social networking, email marketing and text messaging is going to be the most effective way to reach your audience and gain mindshare," eROI concluded in its report.
According to BIGresearch, 53.8 per cent of Americans aged between 18 and 24 who search online for product information share their findings with others.
Read More...
Research by eROI found that less than a fifth of students read email marketing messages regularly, with two-thirds rarely or never taking action as a result of such communications.
When quizzed further, 60 per cent of the 283 students surveyed said they had taken action on an email because it concerned a product they were interested in, while 47 per cent did so because of a certain special offer.
According to eROI, this suggested that marketers are trying to promote products irrelevant to students or are not communicating adequately with this target group.
The research also indicated that integrating email marketing with other channels could be the key to reaching students.
"Creating a comprehensive marketing plan that is made up of social networking, email marketing and text messaging is going to be the most effective way to reach your audience and gain mindshare," eROI concluded in its report.
According to BIGresearch, 53.8 per cent of Americans aged between 18 and 24 who search online for product information share their findings with others.
Read More...
Wednesday, December 3, 2008
Which Part Of SEO Is Most Important?
Which part of search engine optimization (SEO) is most important? Well, it likely depends on who you ask, but just to be clear, all aspects are important. But which aspect of SEO you emphasize at any given time might be different based on what your website needs to succeed.
Before I go on, let me identify the different aspects of optimization that you should keep in mind:
On-site keyword management
Internal link structure
Website template and design
Inbound link building
Miscellanous issues
This is a little bit different kind of list than what you are typically used to seeing when this topic is discussed among industry professionals, but the fundamentals are there. On-site keyword management is necessary for high rankings. That doesn’t mean spamming the search engines by repeating your keywords over and over again. It does mean optimizing your web pages for keywords using density, tags, and other elements that assist web pages with ranking based on keyword usage (alt tags, page titles, heads and subheads, etc.).
Internal link structure refers to site navigation, but it also includes in-text links that may not be included in your navigation menu.
Design concerns are also important. Which codes do you use? How much of the code is on your page versus in a separate folder on the server? These are very important concerns to look at from a design and optimization perspective.
And link building. Much is said of link building. Often too much. But it is necessary for helping you get your pages ranked and moving up in the search rankings.
Read More...
Before I go on, let me identify the different aspects of optimization that you should keep in mind:
On-site keyword management
Internal link structure
Website template and design
Inbound link building
Miscellanous issues
This is a little bit different kind of list than what you are typically used to seeing when this topic is discussed among industry professionals, but the fundamentals are there. On-site keyword management is necessary for high rankings. That doesn’t mean spamming the search engines by repeating your keywords over and over again. It does mean optimizing your web pages for keywords using density, tags, and other elements that assist web pages with ranking based on keyword usage (alt tags, page titles, heads and subheads, etc.).
Internal link structure refers to site navigation, but it also includes in-text links that may not be included in your navigation menu.
Design concerns are also important. Which codes do you use? How much of the code is on your page versus in a separate folder on the server? These are very important concerns to look at from a design and optimization perspective.
And link building. Much is said of link building. Often too much. But it is necessary for helping you get your pages ranked and moving up in the search rankings.
Read More...
Monday, December 1, 2008
Top 10 Reasons for PPC & SEO Synergy
As we dig deeper to assess the precise impact of these synergies, we’d love your thoughts on how paid and natural search affect each other. Here’s the list:
1. Unified reporting
Having the results of paid and natural work reported in the same place helps us understand the relationship between the two better and think about a user’s complete search journey, rather than paid or natural in isolation.
2. Ad copy optimisation
Where successful copy executions reveal themselves in paid search, that learning can be transferred immediately to site optimisation for natural rankings.
3. Landing page strategy
Paid search people think about landing pages almost exclusively in terms of conversion. SEO people think about landing pages almost exclusively in terms of search engine ranking. By combining the two approaches, you should end up with the perfect landing page – one that ranks highly AND converts.
4. Management efficiency
Quite simply, if the client has their entire search strategy in one place, they only have to deal with one agency. This saves a lot of time and money in terms of communication, project management, results reporting, account management and much more.
5. Search user experience
If the same agency works on paid and natural then the user is more likely to see the same search ‘face’ whether they’re looking at organic or sponsored results. For example, ad copy, landing pages, and keyword strategy. This equates to a unified brand experience throughout their search journey
6. Risk mitigation
If a site or page, for whatever reason, drops off the organic search results (e.g. a Google algorithm update), the PPC team can immediately fill the gap until the SEO is adjusted to suit.
7. Cannibalisation
The effect of owning PPC terms where natural results already rank highly differs completely according to the brand, site, product, ranking position, competition and many other factors. When paid and natural are in the same place, these effects can be understood and accounted for.
8. Traffic forecasting
PPC search ads are a reliable and usable way of forecasting how optimising against a particular keyword might perform in terms of traffic and conversions. So wherever a natural search optimisation (NSO) forecast is needed, paid search can act as a reliable predictor.
9. Performance-sharing
The results of natural and paid campaigns contain lessons for both. Transferring the lessons from one to the other is much easier when they are housed in the same business.
10. Long-tail strategy
Often, while natural is focused on the big traffic-driving keywords, they are too expensive in PPC. At the same time, PPC can be used to drive traffic from the ‘long tail’ of keywords – e.g. misspellings – which are not usually picked up through organic search. Filling the gaps of the other is much easier when natural and paid are run in the same place.
Read More...
1. Unified reporting
Having the results of paid and natural work reported in the same place helps us understand the relationship between the two better and think about a user’s complete search journey, rather than paid or natural in isolation.
2. Ad copy optimisation
Where successful copy executions reveal themselves in paid search, that learning can be transferred immediately to site optimisation for natural rankings.
3. Landing page strategy
Paid search people think about landing pages almost exclusively in terms of conversion. SEO people think about landing pages almost exclusively in terms of search engine ranking. By combining the two approaches, you should end up with the perfect landing page – one that ranks highly AND converts.
4. Management efficiency
Quite simply, if the client has their entire search strategy in one place, they only have to deal with one agency. This saves a lot of time and money in terms of communication, project management, results reporting, account management and much more.
5. Search user experience
If the same agency works on paid and natural then the user is more likely to see the same search ‘face’ whether they’re looking at organic or sponsored results. For example, ad copy, landing pages, and keyword strategy. This equates to a unified brand experience throughout their search journey
6. Risk mitigation
If a site or page, for whatever reason, drops off the organic search results (e.g. a Google algorithm update), the PPC team can immediately fill the gap until the SEO is adjusted to suit.
7. Cannibalisation
The effect of owning PPC terms where natural results already rank highly differs completely according to the brand, site, product, ranking position, competition and many other factors. When paid and natural are in the same place, these effects can be understood and accounted for.
8. Traffic forecasting
PPC search ads are a reliable and usable way of forecasting how optimising against a particular keyword might perform in terms of traffic and conversions. So wherever a natural search optimisation (NSO) forecast is needed, paid search can act as a reliable predictor.
9. Performance-sharing
The results of natural and paid campaigns contain lessons for both. Transferring the lessons from one to the other is much easier when they are housed in the same business.
10. Long-tail strategy
Often, while natural is focused on the big traffic-driving keywords, they are too expensive in PPC. At the same time, PPC can be used to drive traffic from the ‘long tail’ of keywords – e.g. misspellings – which are not usually picked up through organic search. Filling the gaps of the other is much easier when natural and paid are run in the same place.
Read More...
Marketers turning to SEO for PR purposes
New research has revealed that more than half of marketers use tactics such as search engine optimisation, pay-per-click and email newsletters for PR purposes.
According to the poll by Citigate Dewe Rogerson, 51.4 per cent of marketers in the UK and Ireland have done so, with almost two-thirds of respondents suggesting that internet-based PR was important.
However, just over four in ten marketers said that they did not have the in-house digital skills to develop a sound online PR strategy, while 31.2 per cent indicated that their organisations did not fully understand the business benefits of internet PR.
A significant proportion of brands were also found to be neglecting social media platforms such as Twitter, blogs and social networking in their PR campaigns - potentially missing out on a key way to reach younger consumers.
Phil Szomszor, head of digital at Citigate Dewe Rogerson, remarked: "Companies can learn a great deal from those brands that are already blazing a trail with online PR, including the need to measure results, involve a wider range of disciplines, secure senior management buy-in and use a wider range of tools and channels."
Read More..
According to the poll by Citigate Dewe Rogerson, 51.4 per cent of marketers in the UK and Ireland have done so, with almost two-thirds of respondents suggesting that internet-based PR was important.
However, just over four in ten marketers said that they did not have the in-house digital skills to develop a sound online PR strategy, while 31.2 per cent indicated that their organisations did not fully understand the business benefits of internet PR.
A significant proportion of brands were also found to be neglecting social media platforms such as Twitter, blogs and social networking in their PR campaigns - potentially missing out on a key way to reach younger consumers.
Phil Szomszor, head of digital at Citigate Dewe Rogerson, remarked: "Companies can learn a great deal from those brands that are already blazing a trail with online PR, including the need to measure results, involve a wider range of disciplines, secure senior management buy-in and use a wider range of tools and channels."
Read More..
Sunday, November 30, 2008
Why SEO Is the Key to Internet Marketing
SEO is the key to an internet companies business, paying for this service can be beneficial. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. It can take a long time to do Seo on your own site, paying some one to do it could save time rather than try to maintain high search engine positions on your own.
Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. There are a lot of webmasters that are trying to use different scams to gain link popularity.
Thankfully search engines are up to date, and are now on guard for “spam” pages and won’t allow those websites that are using spam methods. When a search engines tracks down such a site, that site is demoted in ranking or sometimes that website is disregarded from the search engine. Out of the many search engines some have paid inclusion This means that you pay the specific search engine an annual fee for your web page to be included in their index.
Even so every search engine has a method of finding you website online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The issue for majority people is how fast their site can be indexed.
Setting up a webpage is the beginning part of marketing online, and the success or failure of your site depends greatly on how specifically you have defined your website goals. With out an established reason for you webpage it could mean, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, its only benefit would be for looking at.
Read More...
Your website’s ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. There are a lot of webmasters that are trying to use different scams to gain link popularity.
Thankfully search engines are up to date, and are now on guard for “spam” pages and won’t allow those websites that are using spam methods. When a search engines tracks down such a site, that site is demoted in ranking or sometimes that website is disregarded from the search engine. Out of the many search engines some have paid inclusion This means that you pay the specific search engine an annual fee for your web page to be included in their index.
Even so every search engine has a method of finding you website online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The issue for majority people is how fast their site can be indexed.
Setting up a webpage is the beginning part of marketing online, and the success or failure of your site depends greatly on how specifically you have defined your website goals. With out an established reason for you webpage it could mean, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, its only benefit would be for looking at.
Read More...
Wednesday, November 26, 2008
Tips for online marketing
1. A professional looking Web site is a necessity for small businesses. Trying to cut costs on a Web site could mean reduced business. A Web site is a representation of your business.
2. If your Web site doesn’t show up on the first two pages on a Google search of keywords related to your business you’re in a bad position. Better search engine optimization practices will provide a better opportunity for consumers to spot your site over others.
3. E-mail marketing such as e-newsletters, coupons and sales notices are an effective tool if done carefully. Overwhelming the consumer with too many e-mails may cause them to treat such offers as junk mail.
4. Blogging can be good for business. The more opportunities you have to allow people to find you, the better. Sites such as blogger.com offer free blogging services.
5. Be your own publisher. Add more content to your Web site such as articles and newsletters. This is an effective way to engage the consumer.
Read More..
2. If your Web site doesn’t show up on the first two pages on a Google search of keywords related to your business you’re in a bad position. Better search engine optimization practices will provide a better opportunity for consumers to spot your site over others.
3. E-mail marketing such as e-newsletters, coupons and sales notices are an effective tool if done carefully. Overwhelming the consumer with too many e-mails may cause them to treat such offers as junk mail.
4. Blogging can be good for business. The more opportunities you have to allow people to find you, the better. Sites such as blogger.com offer free blogging services.
5. Be your own publisher. Add more content to your Web site such as articles and newsletters. This is an effective way to engage the consumer.
Read More..
Monday, November 17, 2008
Search engine optimization SEO leads to blogging and social media marketing
Search engine optimization, blogging and social media marketing are all connected to each other. Confused? Here is an explanation on this:
Blogging supports SEO efforts:
Blogging is known to be the fastest way to produce a lot of keyword density and optimized pages on your website and that too all around your keywords. Remember that people are more interested in linking to a blog post as compared to your ‘services page’. Links are the most important part of getting a favorable rank on search engine.
Social media marketing or SMM supports all SEO efforts:
This is true in the case of off page SEO or link building. There are several websites on social bookmarking such as Digg, Reddit, Mixx and many more. There are also many blog communities such as MyBlogLog and are often classified as ‘social media’. These are really helpful in building links for you directly.
Social media marketing supports blogging:
This is done via driving traffic to the blog. If you answer questions on social media regularly and leave a link that’s relevant to blog posts, you will generate some leads each month.
Blogging supports social media marketing:
Most blogs have a significant amount of email subscribers and RSS.
Search engine optimization supports social media marketing:
There is a good proportion of traffic created from search engines via HubSpot or other social media marketing websites.
Search engine optimization is the foundation:
The Search engine optimization is the foundation of all marketing sources online such as blogging and social media marketing.
Read More..
Blogging supports SEO efforts:
Blogging is known to be the fastest way to produce a lot of keyword density and optimized pages on your website and that too all around your keywords. Remember that people are more interested in linking to a blog post as compared to your ‘services page’. Links are the most important part of getting a favorable rank on search engine.
Social media marketing or SMM supports all SEO efforts:
This is true in the case of off page SEO or link building. There are several websites on social bookmarking such as Digg, Reddit, Mixx and many more. There are also many blog communities such as MyBlogLog and are often classified as ‘social media’. These are really helpful in building links for you directly.
Social media marketing supports blogging:
This is done via driving traffic to the blog. If you answer questions on social media regularly and leave a link that’s relevant to blog posts, you will generate some leads each month.
Blogging supports social media marketing:
Most blogs have a significant amount of email subscribers and RSS.
Search engine optimization supports social media marketing:
There is a good proportion of traffic created from search engines via HubSpot or other social media marketing websites.
Search engine optimization is the foundation:
The Search engine optimization is the foundation of all marketing sources online such as blogging and social media marketing.
Read More..
Sunday, November 16, 2008
What is Internet Marketing and how does it work ?
The Internet has brought abounding altered allowances to marketing, one of which getting lower costs for the administration of advice and media to a all-around audience. The alternate attributes of Internet marketing, both in agreement of accouterment burning acknowledgment and eliciting responses, is a altered superior of the medium. Internet business is sometimes advised to accept a broader ambit because it refers to agenda media such as the Internet, e-mail, and wireless media; however, Internet business aswell includes administration of agenda chump abstracts and cyberbanking chump accord administration (ECRM) systems.
Internet business ties calm artistic and abstruse aspects of the Internet, including design, development, advertising, and sales. Internet business does not artlessly entail architecture or announcement a website, nor does it beggarly agreement a banderole ad on accession website. Effective Internet business requires a absolute action that synergizes a accustomed company’s business archetypal and sales goals with its website action and appearance, absorption on its ambition bazaar through able best of commercial type, media, and design.
Internet business aswell refers to the adjustment of media forth altered stages of the chump assurance aeon through seek engine business (SEM), seek engine enhancement (SEO), banderole ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times alive with comScore appear an antecedent appraisal to quantify the user abstracts calm by ample Internet-based companies. Counting four types of interactions with aggregation websites in accession to the hits from advertisements served from commercial networks, the authors begin the abeyant for accession advancement of 2,500 pieces of abstracts on boilerplate per user per month.
Read More..
Internet business ties calm artistic and abstruse aspects of the Internet, including design, development, advertising, and sales. Internet business does not artlessly entail architecture or announcement a website, nor does it beggarly agreement a banderole ad on accession website. Effective Internet business requires a absolute action that synergizes a accustomed company’s business archetypal and sales goals with its website action and appearance, absorption on its ambition bazaar through able best of commercial type, media, and design.
Internet business aswell refers to the adjustment of media forth altered stages of the chump assurance aeon through seek engine business (SEM), seek engine enhancement (SEO), banderole ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times alive with comScore appear an antecedent appraisal to quantify the user abstracts calm by ample Internet-based companies. Counting four types of interactions with aggregation websites in accession to the hits from advertisements served from commercial networks, the authors begin the abeyant for accession advancement of 2,500 pieces of abstracts on boilerplate per user per month.
Read More..
Friday, November 14, 2008
Marketing Publicity and Secret of Search Engine Optimization
Search engine optimization is the hot topic of the day. Until recently, however, the focus of any search engine marketing company has been on optimizing the website of its client’s company. But this limited view of search engine optimization rarely gets a company into the coveted top slot of keyword search results by itself. Instead, marketing public relations firms are now at the forefront of search engine optimization. Specifically, a few leading firms are properly optimizing and distributing news and feature articles about products and taking their clients to the top of major news and search engine rankings in a surprisingly short amount of time.
Before people are ready to buy, they research topics, products, and services by keyword. But to capture these leads, you must be on the first half of the first page of search results. That takes specific expertise that only a very few marketing PR firms have. The reported payoff of this new approach typically includes an immediate and significant spike in website traffic, increased call-in leads and overall improvement in news and search engine results under the companys major keywords.
Instant Visibility through the News Search Engines:
According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. The news search engines are now major players in the dissemination of news. More importantly, these news engines allow for keyword searching and generate results in much the same way as the search engines. Therefore, an article that contains strategically placed keywords, can reach the top of news rankings.
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Before people are ready to buy, they research topics, products, and services by keyword. But to capture these leads, you must be on the first half of the first page of search results. That takes specific expertise that only a very few marketing PR firms have. The reported payoff of this new approach typically includes an immediate and significant spike in website traffic, increased call-in leads and overall improvement in news and search engine results under the companys major keywords.
Instant Visibility through the News Search Engines:
According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. The news search engines are now major players in the dissemination of news. More importantly, these news engines allow for keyword searching and generate results in much the same way as the search engines. Therefore, an article that contains strategically placed keywords, can reach the top of news rankings.
Read More..
Tuesday, November 11, 2008
Google finally pushes the PR Export!
After so many months of speculations on Google PR updates and the doubts that Google will discontinue the PR export in order to fight link sales, today we’ve finally saw the change in the green bar on all websites. Thank you G.
Today’s Google PR Export or Update (its not actually update because Google updates it dynamically every day but only exports the results in few month or sometimes a bit more) was as always one really interesting event. The one of the things that we can quickly realize is that all web directories are will lower page rank than before, but unique content websites are with a bit low amount of links scored higher pagerank than others. This most probably means that the duplicate content algo is somehow modified to capture much more spam than ever before (which is something rather expected)
Also another really interesting and also expected outcome was that due to the progressive expanding of the web, all page rank values require more and more links to be achieved. Now for pr 3 you need more than 2.5k link popularity, pr 4 more than 5 to 20k links and pr 6 > 150k. Note that this is LINK POPULARITY not links only which is relatively the number of actual links since most search engines don’t show the real value.
Read More..
Today’s Google PR Export or Update (its not actually update because Google updates it dynamically every day but only exports the results in few month or sometimes a bit more) was as always one really interesting event. The one of the things that we can quickly realize is that all web directories are will lower page rank than before, but unique content websites are with a bit low amount of links scored higher pagerank than others. This most probably means that the duplicate content algo is somehow modified to capture much more spam than ever before (which is something rather expected)
Also another really interesting and also expected outcome was that due to the progressive expanding of the web, all page rank values require more and more links to be achieved. Now for pr 3 you need more than 2.5k link popularity, pr 4 more than 5 to 20k links and pr 6 > 150k. Note that this is LINK POPULARITY not links only which is relatively the number of actual links since most search engines don’t show the real value.
Read More..
Friday, November 7, 2008
Basic Rules to Follow for Successful SEO Marketing
1. Improve your URL.
The structure of your URL or website address is important to improve your search end page results. There are a few tips that you should do when making URLs like keeping it short, static and well-defined, using the right keywords that will most likely be inputted by web browsers, defining keywords and terms by singling them out with hyphens and removing any excess words that may tend to blur the overall description of the URL.
2. Improve your title tag.
The title tag provides information to search engines regarding your website. Your title tag must contain the right keywords from the web pages included in your site. It is recommended that you keep your title tag short, understandable and common in the sense that web browsers are most likely to type it in. You may include your URL in your web pages.
3. Improve your content.
Your website should contain the right and relevant information that your target market is looking for. People are very much affected by first impression when visiting websites so make sure that you keep your statements straight to the point so that visitors will immediately understand what you’re offering. The idea is to put content that will lead your target market into taking action and making the purchase.
4. Improve your links.
You have to put references, put social bookmarks and create links in public directories and websites to up your visibility. You can also ask other existing sites if they will allow you to put links in their space at a certain cost. This type of investment will be costly in some aspects but you will surely notice the significant improvements of many links.
5. Improve your connections.
Networking is very useful in online marketing so that your website will grow in popularity by word of mouth or social recommendation. Write web logs, join forums and send messages to your target market to improve your visibility. Choose the people and places you extend your network with so that you know that you’re only aiming for your target market and avoid congestion without due sales.
Read More..
The structure of your URL or website address is important to improve your search end page results. There are a few tips that you should do when making URLs like keeping it short, static and well-defined, using the right keywords that will most likely be inputted by web browsers, defining keywords and terms by singling them out with hyphens and removing any excess words that may tend to blur the overall description of the URL.
2. Improve your title tag.
The title tag provides information to search engines regarding your website. Your title tag must contain the right keywords from the web pages included in your site. It is recommended that you keep your title tag short, understandable and common in the sense that web browsers are most likely to type it in. You may include your URL in your web pages.
3. Improve your content.
Your website should contain the right and relevant information that your target market is looking for. People are very much affected by first impression when visiting websites so make sure that you keep your statements straight to the point so that visitors will immediately understand what you’re offering. The idea is to put content that will lead your target market into taking action and making the purchase.
4. Improve your links.
You have to put references, put social bookmarks and create links in public directories and websites to up your visibility. You can also ask other existing sites if they will allow you to put links in their space at a certain cost. This type of investment will be costly in some aspects but you will surely notice the significant improvements of many links.
5. Improve your connections.
Networking is very useful in online marketing so that your website will grow in popularity by word of mouth or social recommendation. Write web logs, join forums and send messages to your target market to improve your visibility. Choose the people and places you extend your network with so that you know that you’re only aiming for your target market and avoid congestion without due sales.
Read More..
Tuesday, November 4, 2008
Ten Tips to the Top of the Search Engines
1. Do not purchase a new domain unless you have to.
The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.
2. Optimize your site for your target audience, not for the search engines.
This may sound counter intuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copy writing.
3. Research your keyword phrases extensively.
The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as Keyword Discovery, Wordtracker or Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they are rarely (if ever) indicative of what your site is really about.
4. Design and categorize your site architecture and navigation based on your keyword research.
Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let's say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they're looking for. Are people looking for toys to fit their child's stage of development? (Look for keyword phrases such as "preschool toys.") Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site's navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.
5. Program your site to be "crawler-friendly."
The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There's nothing wrong with graphical image navigation that is wrapped in standard tags, as the search engines can follow image links just fine.)
Read More..
The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.
2. Optimize your site for your target audience, not for the search engines.
This may sound counter intuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copy writing.
3. Research your keyword phrases extensively.
The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as Keyword Discovery, Wordtracker or Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they are rarely (if ever) indicative of what your site is really about.
4. Design and categorize your site architecture and navigation based on your keyword research.
Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let's say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they're looking for. Are people looking for toys to fit their child's stage of development? (Look for keyword phrases such as "preschool toys.") Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site's navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.
5. Program your site to be "crawler-friendly."
The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There's nothing wrong with graphical image navigation that is wrapped in standard tags, as the search engines can follow image links just fine.)
Read More..
SEO Basics for Business Bloggers
SEO, or search engine optimization, is an effective online marketing strategy that increases your search traffic by improving the search rankings of your site’s pages. By know, most webmasters realize that getting multiple top 10 rankings on Google is a very good thing.
There are technical aspects to SEO that are complicated, but luckily, the fundamental SEO principles of SEO are not rocket science.
To learn SEO, you should first understand the most weighty factors that search engines use to rank pages.
These following four elements make up a big chunk of the search engine algorithm. If you can nail these elements, you’ll be ahead of most bloggers and webmasters.
1. Title tag
Search engines look at the keywords in the title tag. If you have relevant keywords in the title tag, you’ll automatically rank better for those keywords.
2. Quality links from other sites
Search engines also look to see if quality sites are linking to your site. If you get a lot of links from quality sites, then you’ll see an increase in search traffic.
3. Anchor text
Anchor text are the words contained in a link. For example, I can link to my home page with the anchor text business blogs to rank better for that search term. However, it’s much more effective to get anchor text on links from other sites.
4. Body text
Finally, we have body text. With people using keywords to search, it makes sense that search engines would check out the text on a page.
Read More..
There are technical aspects to SEO that are complicated, but luckily, the fundamental SEO principles of SEO are not rocket science.
To learn SEO, you should first understand the most weighty factors that search engines use to rank pages.
These following four elements make up a big chunk of the search engine algorithm. If you can nail these elements, you’ll be ahead of most bloggers and webmasters.
1. Title tag
Search engines look at the keywords in the title tag. If you have relevant keywords in the title tag, you’ll automatically rank better for those keywords.
2. Quality links from other sites
Search engines also look to see if quality sites are linking to your site. If you get a lot of links from quality sites, then you’ll see an increase in search traffic.
3. Anchor text
Anchor text are the words contained in a link. For example, I can link to my home page with the anchor text business blogs to rank better for that search term. However, it’s much more effective to get anchor text on links from other sites.
4. Body text
Finally, we have body text. With people using keywords to search, it makes sense that search engines would check out the text on a page.
Read More..
Monday, November 3, 2008
How SEO can help you combat recession ?
There is a severe economic downturn which cannot be denied. As small business owner it is very essential to be totally prepared to hold the fort and ride this downturn with effective strategies for survival and growth.
Besides following the commonly given away practical advises such as decreasing your debt, decreasing your expenses; increasing your savings and practicing frugality in your business and personal life I would advise to capitalize from your existing customers and convert maximum of prospects into customers. They can definitely ensure your survival. If you’re running a traditional set-up with not much of technology put to use, you surely need to open up that client directory you used to maintain few years back and start calling up them and promote your services with some healthy discounts.
If you own a good website, you should surely launch some good promotional offers that can help convert your prospects into business. You would also need a good marketing plan as whatever your blowout offer may be; it’s no use if you do not have sufficient website visitors to read about it.
Check out for Search Engine Optimization program. It’s the right antidote needed to get your internet marketing done within a small web marketing budget.
Read More..
Besides following the commonly given away practical advises such as decreasing your debt, decreasing your expenses; increasing your savings and practicing frugality in your business and personal life I would advise to capitalize from your existing customers and convert maximum of prospects into customers. They can definitely ensure your survival. If you’re running a traditional set-up with not much of technology put to use, you surely need to open up that client directory you used to maintain few years back and start calling up them and promote your services with some healthy discounts.
If you own a good website, you should surely launch some good promotional offers that can help convert your prospects into business. You would also need a good marketing plan as whatever your blowout offer may be; it’s no use if you do not have sufficient website visitors to read about it.
Check out for Search Engine Optimization program. It’s the right antidote needed to get your internet marketing done within a small web marketing budget.
Read More..
Internet Marketing Strategies to Research Your Competition’s Traffic, SEO and PPC
When it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly.
Using the right internet marketing strategies to research your competitors traffic, SEO and PPC efforts allows you to save time to market and look for inherent holes in their tactics.
Let’s take PPC for example, if optimized properly to represent your content, keywords and objectives for your landing pages, this can be a wonderful method to generate traffic and sales. But why pay each time someone discovers your link and call to action.
Considering that 8 out of 10 people click organic search results anyway, why are you paying for 100%of the traffic volume. Granted, each tactic has its place, the only reason an organic SEO company would employ Pay per click | (PPC) marketing, is to test the waters of conversion before settling on optimizing a group of exact, broad match or related keywords.
Read More..
Using the right internet marketing strategies to research your competitors traffic, SEO and PPC efforts allows you to save time to market and look for inherent holes in their tactics.
Let’s take PPC for example, if optimized properly to represent your content, keywords and objectives for your landing pages, this can be a wonderful method to generate traffic and sales. But why pay each time someone discovers your link and call to action.
Considering that 8 out of 10 people click organic search results anyway, why are you paying for 100%of the traffic volume. Granted, each tactic has its place, the only reason an organic SEO company would employ Pay per click | (PPC) marketing, is to test the waters of conversion before settling on optimizing a group of exact, broad match or related keywords.
Read More..
Friday, October 31, 2008
More SEO Tips for Bloggers
Meta tags won’t help your Search Engine Optimization (SEO) because they don’t have an impact on your SEO ranking. However, meta descriptions can help because people may want to search/link/read more if the description is interesting.
The “title” portion of the img src tag is only useful to you. It allows you to give your images more description so you know what you’ve shown in your image. It is not at all used in SEO. On the other hand, the “alt” portion of the img src tag offers some help with SEO, but only in Google Images.
It is possible to over-optimize your blog or web site for SEO. If, for instance, you’re writing a post about cell phones, you may choose to use several variations of cell phone: cell phone, cellphone, mobile phone, Verizon, iPhone, etc. This can overwhelm your post because you’re using too many keywords in the hopes of stronger SEO. Your readers are turned off and not reading. Instead, focus on what is irresistable. What is the most interesting part of your post? What will make the readers more interested?
What not to do for SEO: Don’t micro-focus your posts. You’ll most likely end up with short, limited posts that read more like an advertisement. In turn, these types of posts rarely offer value.
Read More..
The “title” portion of the img src tag is only useful to you. It allows you to give your images more description so you know what you’ve shown in your image. It is not at all used in SEO. On the other hand, the “alt” portion of the img src tag offers some help with SEO, but only in Google Images.
It is possible to over-optimize your blog or web site for SEO. If, for instance, you’re writing a post about cell phones, you may choose to use several variations of cell phone: cell phone, cellphone, mobile phone, Verizon, iPhone, etc. This can overwhelm your post because you’re using too many keywords in the hopes of stronger SEO. Your readers are turned off and not reading. Instead, focus on what is irresistable. What is the most interesting part of your post? What will make the readers more interested?
What not to do for SEO: Don’t micro-focus your posts. You’ll most likely end up with short, limited posts that read more like an advertisement. In turn, these types of posts rarely offer value.
Read More..
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