In the beginning there were blogs. The blogs were by the people. The blogs were the people.
The opening lines of the book Corporate Blogging in India truly depicts the phenomenal growth of blogosphere. The effectiveness of this social platform was clearly evident recently when examples of microblogging through websites like Twitter could be seen actively contributing to mainstream media during the recent Mumbai terror attacks.
What began as a chance encounter with the blog world for journalist Preeti Chaturvedi three years back made her delve deeper into blogging. "For me blogging was very empowering as it gave me a platform to air my views and also helped me fulfil my wish of starting a journal on popular culture," says Chaturvedi.
She met her co-author Rajeev Karwal in the blogworld, who was an avid blogger himself. She explained her concept of asking the Indian corporate sector about the blog world and they decided to pen down their findings as a book. "I found that blogs are a profitable business model as they help in customer relationship management. One gets to read multiplicity of thoughts," she says.
Her book brings to light the tremendous growth in social media and thereby opening up plethora of opportunities for the corporate sector to use it to reach out to their internal and external audience in order to establish better communication.
Chaturvedi cites a recent research by Technorati that shows bloggers who advertise have mean annual revenue of $6,000. With close to 200 million blogs generating content, India alone having around 1.5 million 'active bloggers' by a modest estimate, blogging is clearly mainstream media, and organisations are becoming aware of this. Chaturvedi was pretty surprised with the response she received from the corporate world, including some of the 'old world' companies.
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Showing posts with label google search ads. Show all posts
Showing posts with label google search ads. Show all posts
Sunday, December 14, 2008
Thursday, December 11, 2008
Obama tops fastest rising Google search terms
President-elect Barack Obama was responsible for the fastest rising search term on Google this year, search engine marketing professionals may like to note.
According to the search engine, 'obama' saw the biggest growth in query volumes in 2008 compared with the previous year, followed by 'facebook', 'att' and 'iphone'.
Other top terms included 'youtube', 'fox news', 'palin' and 'beijing 2008', while 'david cook' and 'surf the channel' rounded off the list.
The rankings came ahead of Google's year-end Zeitgeist, which compiles search trends from the previous 12 months.
"We combed through billions of anonymous, aggregated search queries to bring you this snapshot of what's been top-of-mind for Americans in the past 11 months," Google said in a statement.
The news came after Yahoo! and Ask.com released lists of the top search queries on their respective services this year.
Yahoo!'s top overall search term was for singer Britney Spears, followed by queries for Mr Obama, while Ask.com's most popular search was for 'dictionary'.
Read More..
According to the search engine, 'obama' saw the biggest growth in query volumes in 2008 compared with the previous year, followed by 'facebook', 'att' and 'iphone'.
Other top terms included 'youtube', 'fox news', 'palin' and 'beijing 2008', while 'david cook' and 'surf the channel' rounded off the list.
The rankings came ahead of Google's year-end Zeitgeist, which compiles search trends from the previous 12 months.
"We combed through billions of anonymous, aggregated search queries to bring you this snapshot of what's been top-of-mind for Americans in the past 11 months," Google said in a statement.
The news came after Yahoo! and Ask.com released lists of the top search queries on their respective services this year.
Yahoo!'s top overall search term was for singer Britney Spears, followed by queries for Mr Obama, while Ask.com's most popular search was for 'dictionary'.
Read More..
Google Search Ads Now on iPhone, T-Mobile G1
Several weeks after Google optimized its search results for the iPhone, the search engine giant announced Monday that AdWords clients can now opt to have their ads show up on the results pages of the iPhone and T-Mobile G1.
"All AdWords advertisers will be able to target their ads to show on iPhone, Android, and any other mobile device with a full HTML Internet browser," said Alexandra Kenin, product marketing manager for the Mobile Ads team.
"Now you have the ability to show desktop ads on mobile phones, as well as mobile ads on mobile phones," she said.
Those with current AdWords campaigns will have see their ads show up by default on desktops and laptops, as well as the iPhone and G1. If you prefer not to show your desktop ads on mobile phones, you can opt out.
"One of the major benefits of platform targeting is that advertisers can now show their desktop ads on mobile devices and direct users to their desktop Web sites," Kenin said.
Clients running only mobile ads will not be affected. "If you have mobile landing pages, you can still create mobile ads by clicking on this mobile ad links within one of our ad groups," she said.
Google will extend this capability to all HTML-enabled phones as they are introduced.
Read More..
"All AdWords advertisers will be able to target their ads to show on iPhone, Android, and any other mobile device with a full HTML Internet browser," said Alexandra Kenin, product marketing manager for the Mobile Ads team.
"Now you have the ability to show desktop ads on mobile phones, as well as mobile ads on mobile phones," she said.
Those with current AdWords campaigns will have see their ads show up by default on desktops and laptops, as well as the iPhone and G1. If you prefer not to show your desktop ads on mobile phones, you can opt out.
"One of the major benefits of platform targeting is that advertisers can now show their desktop ads on mobile devices and direct users to their desktop Web sites," Kenin said.
Clients running only mobile ads will not be affected. "If you have mobile landing pages, you can still create mobile ads by clicking on this mobile ad links within one of our ad groups," she said.
Google will extend this capability to all HTML-enabled phones as they are introduced.
Read More..
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