Several weeks after Google optimized its search results for the iPhone, the search engine giant announced Monday that AdWords clients can now opt to have their ads show up on the results pages of the iPhone and T-Mobile G1.
"All AdWords advertisers will be able to target their ads to show on iPhone, Android, and any other mobile device with a full HTML Internet browser," said Alexandra Kenin, product marketing manager for the Mobile Ads team.
"Now you have the ability to show desktop ads on mobile phones, as well as mobile ads on mobile phones," she said.
Those with current AdWords campaigns will have see their ads show up by default on desktops and laptops, as well as the iPhone and G1. If you prefer not to show your desktop ads on mobile phones, you can opt out.
"One of the major benefits of platform targeting is that advertisers can now show their desktop ads on mobile devices and direct users to their desktop Web sites," Kenin said.
Clients running only mobile ads will not be affected. "If you have mobile landing pages, you can still create mobile ads by clicking on this mobile ad links within one of our ad groups," she said.
Google will extend this capability to all HTML-enabled phones as they are introduced.
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