When it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly.
Using the right internet marketing strategies to research your competitors traffic, SEO and PPC efforts allows you to save time to market and look for inherent holes in their tactics.
Let’s take PPC for example, if optimized properly to represent your content, keywords and objectives for your landing pages, this can be a wonderful method to generate traffic and sales. But why pay each time someone discovers your link and call to action.
Considering that 8 out of 10 people click organic search results anyway, why are you paying for 100%of the traffic volume. Granted, each tactic has its place, the only reason an organic SEO company would employ Pay per click | (PPC) marketing, is to test the waters of conversion before settling on optimizing a group of exact, broad match or related keywords.
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Showing posts with label internet strategies. Show all posts
Showing posts with label internet strategies. Show all posts
Monday, November 3, 2008
Friday, October 31, 2008
Performance Related SEO In An Economic Downturn
Like a number of SEO companies we have occasionally offered performance related services in the past. These normally work by us taking a percentage of the increase in revenue we drive via organic search.
The problem with these agreements is when it comes to setting benchmark figures to measure our performance against. When the economy is in freefall and retailers in most industries are issuing profit warnings even the best SEO companies might struggle to achieve positive growth over the next 24 months.
Some industries such as insurance and payday loans are recession proof but in retail it wouldn’t be a surprise to see online revenues falling by 20-40%. Any SEO company on a performance related contract benchmarked against last years turnover is going to really struggle!
Of course SEO is a fantastic way to increase profitability during these uncertain times. If you can maintain turnover while your competitors are losing then you gain valuable market share. Once the economy recovers you have a huge advantage by being at the top of Google for all your keywords.
Read More...
The problem with these agreements is when it comes to setting benchmark figures to measure our performance against. When the economy is in freefall and retailers in most industries are issuing profit warnings even the best SEO companies might struggle to achieve positive growth over the next 24 months.
Some industries such as insurance and payday loans are recession proof but in retail it wouldn’t be a surprise to see online revenues falling by 20-40%. Any SEO company on a performance related contract benchmarked against last years turnover is going to really struggle!
Of course SEO is a fantastic way to increase profitability during these uncertain times. If you can maintain turnover while your competitors are losing then you gain valuable market share. Once the economy recovers you have a huge advantage by being at the top of Google for all your keywords.
Read More...
Thursday, October 23, 2008
Are SEO Rates Increasing or Decreasing ?
As search engine optimization has become increasingly popular over the past couple of years from individuals, to small business owners, to the largest corporations in the world implementing SEO tactics, the question is if the rate for this service is increasing or decreasing?
SEO without a doubt is a skill. Many have made great careers out of it, many have made millions of dollars out of it, and now many are getting into it. With hundreds of blogs and forums discussing SEO, the information to optimize is out there, but if you’re not deep in the game (up-to-date) you wont reach the level of success you need.
Its hard to put a price on SEO since I’m not even sure there is an industry standard. You have individuals having their rates, in-house companies hiring for optimization of their website, and than you have the large agencies who charge companies for SEO.
How can you put a price on getting good rankings. We all know (for those that have achieved it or paid for it) a number #1-4 position in Google for a high volume keyword will literally make your business explode over night. Until this day, I dont know anyone whose reached the level of success that my partners had doing SEO (I’m sure others have as well) for such competitive keywords but would never accept outside work. Why do it for someone else when you can do it for yourself?
With the growing demand of small business and medium size business wanting SEO, there has been a growing amount of “SEOs”. Now, depending on the companies budget, you can get pay for your good SEO or have Joe Shmo abroad doing your SEO work which most likely will amount to you spending the little money you have and showing nothing for it. Let’s face it, go to eLance and see how many shmocks are promoting SEO services that offer web submission services, etc.
Read More....
SEO without a doubt is a skill. Many have made great careers out of it, many have made millions of dollars out of it, and now many are getting into it. With hundreds of blogs and forums discussing SEO, the information to optimize is out there, but if you’re not deep in the game (up-to-date) you wont reach the level of success you need.
Its hard to put a price on SEO since I’m not even sure there is an industry standard. You have individuals having their rates, in-house companies hiring for optimization of their website, and than you have the large agencies who charge companies for SEO.
How can you put a price on getting good rankings. We all know (for those that have achieved it or paid for it) a number #1-4 position in Google for a high volume keyword will literally make your business explode over night. Until this day, I dont know anyone whose reached the level of success that my partners had doing SEO (I’m sure others have as well) for such competitive keywords but would never accept outside work. Why do it for someone else when you can do it for yourself?
With the growing demand of small business and medium size business wanting SEO, there has been a growing amount of “SEOs”. Now, depending on the companies budget, you can get pay for your good SEO or have Joe Shmo abroad doing your SEO work which most likely will amount to you spending the little money you have and showing nothing for it. Let’s face it, go to eLance and see how many shmocks are promoting SEO services that offer web submission services, etc.
Read More....
Wednesday, October 22, 2008
7 Recession Strategies For B2B SEO
SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.
Understand the changing landscape
Have the needs of your prospects and customers changed during the downturn? Are there products or a segment of you business more suited to these times than before? Do you need to change how you position some of your offerings? Are the keywords used by your prospects changing? What words are your prospects including now including in their searches that they didn’t include before? The primary words used in queries may be the same, but the long tail of those queries may be different.
Tweak existing content
Likely, there are many pages on your site that should be modified to speak to these tough economic times and the changing long tail. Adjust and expand the copy to ensure it resonates well with your prospects’ concerns, and also with search engines when those prospects search for solutions using long-tail terms that reflect those concerns. Read More..
Understand the changing landscape
Have the needs of your prospects and customers changed during the downturn? Are there products or a segment of you business more suited to these times than before? Do you need to change how you position some of your offerings? Are the keywords used by your prospects changing? What words are your prospects including now including in their searches that they didn’t include before? The primary words used in queries may be the same, but the long tail of those queries may be different.
Tweak existing content
Likely, there are many pages on your site that should be modified to speak to these tough economic times and the changing long tail. Adjust and expand the copy to ensure it resonates well with your prospects’ concerns, and also with search engines when those prospects search for solutions using long-tail terms that reflect those concerns. Read More..
Tuesday, October 21, 2008
SEO your individual blog posts
Optimizing individual blog posts for your human readers as well as the search engines is as important as optimizing your entire blog. In fact it is much more beneficial, and easier to search engine optimize individual blog posts rather than focusing on the entire blog, and this reasserts the importance of sticking to the quintessential theme of your blog.
Many blogs become famous not for their overall content but for the amount of attention some of their posts get from all over the Internet. That’s why more emphasis is given to the quality of individual posts because any post can turn you into a blogging superstar. I am not an SEO expert but my experience tells me that if you stick to the following guidelines you can search engine optimize your individual blog posts. Please keep in mind that you rankings depend on lots of other factors.
Make your title straightforward, compelling, and use your primary keywords in the title
Some SEO and blogging experts insist that your blog post title is the most important component of your blog post but I slightly disagree because I think the most important component of your blog post is the content of your blog post. Have a great title and mediocre content and in just a few moments your title is declared bogus.
Read More...
Many blogs become famous not for their overall content but for the amount of attention some of their posts get from all over the Internet. That’s why more emphasis is given to the quality of individual posts because any post can turn you into a blogging superstar. I am not an SEO expert but my experience tells me that if you stick to the following guidelines you can search engine optimize your individual blog posts. Please keep in mind that you rankings depend on lots of other factors.
Make your title straightforward, compelling, and use your primary keywords in the title
Some SEO and blogging experts insist that your blog post title is the most important component of your blog post but I slightly disagree because I think the most important component of your blog post is the content of your blog post. Have a great title and mediocre content and in just a few moments your title is declared bogus.
Read More...
Seo Needed Adsense Techniques
1. Find a topic you can create a two part article on. Write part one of your articles and place it on a page on your website. Place Google Adsense ads next to your article. Next you will want to create part two of your article and make sure to make reference to your first article in your second article. Take part two of your article and submit it to ezine publishers, and article directories.
Using this technique, part two of your article will drive traffic to part one of your article. In this way you will profit when someone clicks on your Google Adsense ads when visiting the web page that you have part one of your article on.
2. Create a site that is related to your market that has nothing on it but good quality content about a popular topic in your market. Make sure that you place Google Adsense ads on the site also. You'll then offer ezine publishers and ad on one of the pages of your site if they'll mention your site to their subscribers. Make sure they know they'll benefit by other ezines publishers sending traffic to your site. Their subscribers will be exposed to those ads also. You'll profit from the earnings you earn by people clicking on your Google Adsense ads.
This technique is profitable for everyone involved. I haven't seen anyone using it so be a pioneer and watch this technique explode your Google Adsense income!
Reading more..
Using this technique, part two of your article will drive traffic to part one of your article. In this way you will profit when someone clicks on your Google Adsense ads when visiting the web page that you have part one of your article on.
2. Create a site that is related to your market that has nothing on it but good quality content about a popular topic in your market. Make sure that you place Google Adsense ads on the site also. You'll then offer ezine publishers and ad on one of the pages of your site if they'll mention your site to their subscribers. Make sure they know they'll benefit by other ezines publishers sending traffic to your site. Their subscribers will be exposed to those ads also. You'll profit from the earnings you earn by people clicking on your Google Adsense ads.
This technique is profitable for everyone involved. I haven't seen anyone using it so be a pioneer and watch this technique explode your Google Adsense income!
Reading more..
How to Use Strategic SEO Email
Content writers know that good search-engine optimization involves targeted keywords that let people find exactly what they need quickly and easily. Smart keyword strategies allow a search that produces results.
No, this isn’t about using email to boost search engine rankings or helping people find a site. This is about creating an email system that helps you work faster and more efficiently while helping your clients to do the same.
It’s a win-win advantage that saves time and money for everyone.
With the increase of web working and using email to communicate back and forth, finding what you need, when you need it, matters a great deal. Minutes count in a day, adding up to hours in a week – and if those hours are spent searching your email, it’s a complete waste of time.
Read More..
No, this isn’t about using email to boost search engine rankings or helping people find a site. This is about creating an email system that helps you work faster and more efficiently while helping your clients to do the same.
It’s a win-win advantage that saves time and money for everyone.
With the increase of web working and using email to communicate back and forth, finding what you need, when you need it, matters a great deal. Minutes count in a day, adding up to hours in a week – and if those hours are spent searching your email, it’s a complete waste of time.
Read More..
Want to Increase Website Traffic? Easy SEO Tips!
In fact your SEO journey has just begun! Your site is built and functional, but so are a lot of sites out there. What is going to make your priority according to search engines, better than the other guys?
There are quite a few things we can do for good SEO. The first we are going to look at is the domain name. If you have a domain name such as IWB for selling a butter product, called I Want Butter, you’re not going to get very far. It’s not to say you will fail completely at SEO, but to optimize your chances, you should have a domain name that contains your keywords.
The domain ILoveButter or IWantButter would be optimal. You might have to get a bit creative depending on what domain names are available. These days you can register a domain for as little as seven dollars a year, it is a great investment that will insure great SEO rankings.
Some people will tell you that you’re site will take months to be crawled by the search engines if you register a new domain. Not True! Last week I built a brand new site on Tuesday. It was finished at 3PM. By Wednesday at noon, search engine bots were all over it.
How did I achieve that? Well, I had optimized my keywords, homepage text, and landing pages. But I also did the below steps. If you do these too, you can ensure great SEO rankings. Read More...
There are quite a few things we can do for good SEO. The first we are going to look at is the domain name. If you have a domain name such as IWB for selling a butter product, called I Want Butter, you’re not going to get very far. It’s not to say you will fail completely at SEO, but to optimize your chances, you should have a domain name that contains your keywords.
The domain ILoveButter or IWantButter would be optimal. You might have to get a bit creative depending on what domain names are available. These days you can register a domain for as little as seven dollars a year, it is a great investment that will insure great SEO rankings.
Some people will tell you that you’re site will take months to be crawled by the search engines if you register a new domain. Not True! Last week I built a brand new site on Tuesday. It was finished at 3PM. By Wednesday at noon, search engine bots were all over it.
How did I achieve that? Well, I had optimized my keywords, homepage text, and landing pages. But I also did the below steps. If you do these too, you can ensure great SEO rankings. Read More...
Monday, October 20, 2008
Search Engines And The Effect On SEO
Search Engines look for relevant content when a person makes a search based on a particular keyword. So your website should have relevant content in order to rank high in SERP. It is the process of increasing the amount of visitors to your website by ranking high in the search results of a search engine. Search engine optimization can be worked into a site while designing it you can optimize the site after it is designed. The key for which the optimization of the website is done is known as the “Search phrases” or the “keyword”. Doing search engine optimization is about creating traffic for your site. Search engine optimization can be performed on virtually any websites and is one of the most powerful ways of advertising for any business wanting to secure a stable online presence. Search engine optimization is big business.
The reason for this is people search the search engines for keywords looking for specific information. Place your keywords in the meta tag titles and description to make each page different, by creating this the search engines will rank your page better. Often when you’re searching for keywords, it is easy to forget the real purpose behind the keywords. Many webmasters are using software that analyzes the traffic compared to the consumer behavior on the website. By doing this you now can tell which keywords are working and bringing visitors to your website.
Many webmasters worry about page rank, this is not the only thing you should worry about, you should promote keywords that will bring traffic, by doing this your traffic will increase and so will your page rank. The traffic that you get from good links will make a steady contribution to your websites success. Links from related or relevant sites are more important than generic links from unrelated websites. Incoming, outgoing, and reciprocal links can all help in achieving search engine friendly sites. Read More...
The reason for this is people search the search engines for keywords looking for specific information. Place your keywords in the meta tag titles and description to make each page different, by creating this the search engines will rank your page better. Often when you’re searching for keywords, it is easy to forget the real purpose behind the keywords. Many webmasters are using software that analyzes the traffic compared to the consumer behavior on the website. By doing this you now can tell which keywords are working and bringing visitors to your website.
Many webmasters worry about page rank, this is not the only thing you should worry about, you should promote keywords that will bring traffic, by doing this your traffic will increase and so will your page rank. The traffic that you get from good links will make a steady contribution to your websites success. Links from related or relevant sites are more important than generic links from unrelated websites. Incoming, outgoing, and reciprocal links can all help in achieving search engine friendly sites. Read More...
Thursday, October 16, 2008
SEO, Internet Strategies & Web Design
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results.
The design of your website is one of the most crucial aspects. Often your website may be the first glimpse that potential customers have of your business - that first impression must reflect the strengths and ideals of your company and how to optimise your website for search engines. SEO is one of the most important aspects when building your website.
Help search engines see and read your pages in order rank well, and by using keywords that are relevant, relevant page titles, clean Meta Data and good clean content within your site is a good start in getting search engines to rank your website. People may think that website optimisation only involves Meta and Title Tags, but it actually involves allot more that just that. Clever design and copy writing are also utilised to have the website demand the attention it deserves. Keep in mind that the number of times keywords are used within a website affects the website’s optimisation potential for search engines. Read more..
The design of your website is one of the most crucial aspects. Often your website may be the first glimpse that potential customers have of your business - that first impression must reflect the strengths and ideals of your company and how to optimise your website for search engines. SEO is one of the most important aspects when building your website.
Help search engines see and read your pages in order rank well, and by using keywords that are relevant, relevant page titles, clean Meta Data and good clean content within your site is a good start in getting search engines to rank your website. People may think that website optimisation only involves Meta and Title Tags, but it actually involves allot more that just that. Clever design and copy writing are also utilised to have the website demand the attention it deserves. Keep in mind that the number of times keywords are used within a website affects the website’s optimisation potential for search engines. Read more..
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