Disclaimer* These are my personal views on Blackhat Search Engine Optimization Techniques. If you disagree please feel free to express yourself in the comment section bellow.
Blackhat SEO exploits weaknesses in the search engine algorithm by breaking rules and manipulating search results. Blackhat SEO is also about misrepresenting content to search engines through cloaking and other dirty techniques.
Blackhat SEO is mainly focused on fully automatic processes like comment spamming and they also take advantage of automatic directory submitters or they will slightly change/steal peoples content to submit to article directories with links to their own pages.
Blackhat SEO focuses on earning money without even trying to provide any value to the visitors! Often times you will see websites that are covered with affiliate advertisements and/or Adsence ads that will be listed high in the SERPs “Search Engine Results Pages” for keywords they are not related to in anyway.
Blackhat = Fast but short lived search engine love and Whitehat or Greyhat= A long-term process that will have great benefits over a longer stretch of time and the benefits will normally last for years as long as you never stop creating content, building links, and offering your visitors something to remember!
But not everything that Google says should be considered the law! There is a difference between flat out Blackhat manipulations and Greyhat SEO.
Read More...
Showing posts with label Black hat SEO. Show all posts
Showing posts with label Black hat SEO. Show all posts
Tuesday, December 23, 2008
Wednesday, December 17, 2008
What Is BlackHat SEO? 5 Definitions
Definitions focusing on cheating:
Blackhat SEO “exploits weaknesses in the algo by breaking the webmaster guidelines”. Blackhat SEO is primarily about “cheating” / “manipulating” search engines. It is also about “misrepresenting content to search engines”.
Definition focusing on people:
Blackhat SEO is focused on machine whereas Whitehat SEO is focused on an end user.
Definitions focusing on money:
Blackhat SEO focuses on earning “money without even trying to provide any value to the visitors”
Definitions focusing on search engine guidelines:
Black hat = search engine guidelines violations (White hat = no guidelines violations).
Too general / Definitions that basically mean nothing:
Blackhat SEO is about getting higher search rankings in an unethical manner. Further to this one: it envolves “questionable and sometimes illegal search engine techniques” (what’s ethical? which laws? - these questions remain unclear).
Blackhat SEO is about spamming.
So what’s the ultimate definition of black hat SEO? Do marketers who criticise it really know what they are against? How do you define blackhat SEO (versus whitehat SEO)?
Read More...
Blackhat SEO “exploits weaknesses in the algo by breaking the webmaster guidelines”. Blackhat SEO is primarily about “cheating” / “manipulating” search engines. It is also about “misrepresenting content to search engines”.
Definition focusing on people:
Blackhat SEO is focused on machine whereas Whitehat SEO is focused on an end user.
Definitions focusing on money:
Blackhat SEO focuses on earning “money without even trying to provide any value to the visitors”
Definitions focusing on search engine guidelines:
Black hat = search engine guidelines violations (White hat = no guidelines violations).
Too general / Definitions that basically mean nothing:
Blackhat SEO is about getting higher search rankings in an unethical manner. Further to this one: it envolves “questionable and sometimes illegal search engine techniques” (what’s ethical? which laws? - these questions remain unclear).
Blackhat SEO is about spamming.
So what’s the ultimate definition of black hat SEO? Do marketers who criticise it really know what they are against? How do you define blackhat SEO (versus whitehat SEO)?
Read More...
Monday, December 8, 2008
Google AdWords Allows Blackhat SEO Ads
A WebmasterWorld member is surprised Google is allowing ads with the titles "Blackhat SEO" to show up in AdWords ads for searches on seo.
Here is a screen capture I took yesterday, but it is still showing up today.
The member asked if there is something that can be done. One member replied that you can notify Google about this at this feedback form.
Read More...
Here is a screen capture I took yesterday, but it is still showing up today.
The member asked if there is something that can be done. One member replied that you can notify Google about this at this feedback form.
Read More...
Sunday, November 16, 2008
New Technologies Detect Black Hat SEO Methods
There are two categories of SEO methods. Black hat SEO and white hat SEO. Either one of the methods can help you gain a higher ranking status on some of the most popular search engines. But, one is more likely to get your website banned from search engines entirely, and according to recent information, your website may not be safe for long. If you haven’t guessed it, the potential bad seed in this batch is the black hat SEO.
White hat SEO is not going to trick the search engines. When you use white hat SEO methods, you can ensure that you are in fact playing by the rules and should be safe from trouble with your website. Websites that use white hat SEO tend to be very helpful to users, search engines and webmasters themselves.
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages. Search engines such as Google have announced that they will penalize websites who use these methods when detected.
You may be wondering why black hat SEO methods are blocked if they work so well to get higher rankings, right? Well, they may work well initially, but in the long run most of the black hat SEO methods are being detected and punished by search engines. These methods have not been approved by Google and other search engines, and they can be frustrating to those who are relying on Google and search engines to provide them with good, relevant search results.
You may get away with black hat SEO methods for a while, but chances are good that you will get caught and when you do, it will not be pretty. Even if you think you know people who have used these methods, or continue to use them on their websites and have nothing but good results, you should remind them that it is only a matter of time before they are banned from search engines.
What might be effective right away to gain good rankings on search engines, will cost you a lot more in the end if you end up getting your website banned from Google entirely. Black hat SEO methods are similar to those of cheating in school. You may get away with it for a while with good results, but eventually you will get caught and then all of the hard work that went into building your online business
and website will be wasted.
Using white hat SEO methods may be more time consuming and expensive right away, but if you are diligent and determined, your website can be effectively ranked on Google and other search engines. If you are unsure what methods may be considered black hat SEO, you might want to seek out a professional before you attempt to use them.
Read More..
White hat SEO is not going to trick the search engines. When you use white hat SEO methods, you can ensure that you are in fact playing by the rules and should be safe from trouble with your website. Websites that use white hat SEO tend to be very helpful to users, search engines and webmasters themselves.
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages. Search engines such as Google have announced that they will penalize websites who use these methods when detected.
You may be wondering why black hat SEO methods are blocked if they work so well to get higher rankings, right? Well, they may work well initially, but in the long run most of the black hat SEO methods are being detected and punished by search engines. These methods have not been approved by Google and other search engines, and they can be frustrating to those who are relying on Google and search engines to provide them with good, relevant search results.
You may get away with black hat SEO methods for a while, but chances are good that you will get caught and when you do, it will not be pretty. Even if you think you know people who have used these methods, or continue to use them on their websites and have nothing but good results, you should remind them that it is only a matter of time before they are banned from search engines.
What might be effective right away to gain good rankings on search engines, will cost you a lot more in the end if you end up getting your website banned from Google entirely. Black hat SEO methods are similar to those of cheating in school. You may get away with it for a while with good results, but eventually you will get caught and then all of the hard work that went into building your online business
and website will be wasted.
Using white hat SEO methods may be more time consuming and expensive right away, but if you are diligent and determined, your website can be effectively ranked on Google and other search engines. If you are unsure what methods may be considered black hat SEO, you might want to seek out a professional before you attempt to use them.
Read More..
Tuesday, November 4, 2008
Impact of Web Design in Search Engine Optimization
Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a web site, s engine friendly web design is one of the topmost priorities.
The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where search engine friendly web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance.
There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a basic, visually appealing site is easy with the many technology advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. Search engine friendly web design should be easy to use and friendly to both human and robotic browsers.
Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your search engine friendly web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download . Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.
Read More..
The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where search engine friendly web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance.
There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a basic, visually appealing site is easy with the many technology advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. Search engine friendly web design should be easy to use and friendly to both human and robotic browsers.
Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your search engine friendly web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download . Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.
Read More..
SEO Basics for Business Bloggers
SEO, or search engine optimization, is an effective online marketing strategy that increases your search traffic by improving the search rankings of your site’s pages. By know, most webmasters realize that getting multiple top 10 rankings on Google is a very good thing.
There are technical aspects to SEO that are complicated, but luckily, the fundamental SEO principles of SEO are not rocket science.
To learn SEO, you should first understand the most weighty factors that search engines use to rank pages.
These following four elements make up a big chunk of the search engine algorithm. If you can nail these elements, you’ll be ahead of most bloggers and webmasters.
1. Title tag
Search engines look at the keywords in the title tag. If you have relevant keywords in the title tag, you’ll automatically rank better for those keywords.
2. Quality links from other sites
Search engines also look to see if quality sites are linking to your site. If you get a lot of links from quality sites, then you’ll see an increase in search traffic.
3. Anchor text
Anchor text are the words contained in a link. For example, I can link to my home page with the anchor text business blogs to rank better for that search term. However, it’s much more effective to get anchor text on links from other sites.
4. Body text
Finally, we have body text. With people using keywords to search, it makes sense that search engines would check out the text on a page.
Read More..
There are technical aspects to SEO that are complicated, but luckily, the fundamental SEO principles of SEO are not rocket science.
To learn SEO, you should first understand the most weighty factors that search engines use to rank pages.
These following four elements make up a big chunk of the search engine algorithm. If you can nail these elements, you’ll be ahead of most bloggers and webmasters.
1. Title tag
Search engines look at the keywords in the title tag. If you have relevant keywords in the title tag, you’ll automatically rank better for those keywords.
2. Quality links from other sites
Search engines also look to see if quality sites are linking to your site. If you get a lot of links from quality sites, then you’ll see an increase in search traffic.
3. Anchor text
Anchor text are the words contained in a link. For example, I can link to my home page with the anchor text business blogs to rank better for that search term. However, it’s much more effective to get anchor text on links from other sites.
4. Body text
Finally, we have body text. With people using keywords to search, it makes sense that search engines would check out the text on a page.
Read More..
Friday, October 31, 2008
What is black-hat SEO ? All webmaster must check this.
Most people doesn’t know about black hat SEO techniques. Black hat SEO is also know as Spamdexing.
Following are considering as Black Hat
-Keyword stuffing. (keyword stuffing include excessive use of keywords to increase SEO. )
-Hidden text and invisible text.
-Link farms.
Search engines takes their maximum effect to remove sites from their index, who practice black-hat methods as these methods will ;
- Degrade the relevance of the search
- Degrade user experience.
So webmaster be careful when doing your SEO. Think long run. Do not use Black-hat methods. Do not handover your campaign to SEO firms who practice black-hat methods.
Black-hat methods used by webmasters to hide texts.
Read More..
Following are considering as Black Hat
-Keyword stuffing. (keyword stuffing include excessive use of keywords to increase SEO. )
-Hidden text and invisible text.
-Link farms.
Search engines takes their maximum effect to remove sites from their index, who practice black-hat methods as these methods will ;
- Degrade the relevance of the search
- Degrade user experience.
So webmaster be careful when doing your SEO. Think long run. Do not use Black-hat methods. Do not handover your campaign to SEO firms who practice black-hat methods.
Black-hat methods used by webmasters to hide texts.
Read More..
Wednesday, October 22, 2008
7 Recession Strategies For B2B SEO
SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.
Understand the changing landscape
Have the needs of your prospects and customers changed during the downturn? Are there products or a segment of you business more suited to these times than before? Do you need to change how you position some of your offerings? Are the keywords used by your prospects changing? What words are your prospects including now including in their searches that they didn’t include before? The primary words used in queries may be the same, but the long tail of those queries may be different.
Tweak existing content
Likely, there are many pages on your site that should be modified to speak to these tough economic times and the changing long tail. Adjust and expand the copy to ensure it resonates well with your prospects’ concerns, and also with search engines when those prospects search for solutions using long-tail terms that reflect those concerns. Read More..
Understand the changing landscape
Have the needs of your prospects and customers changed during the downturn? Are there products or a segment of you business more suited to these times than before? Do you need to change how you position some of your offerings? Are the keywords used by your prospects changing? What words are your prospects including now including in their searches that they didn’t include before? The primary words used in queries may be the same, but the long tail of those queries may be different.
Tweak existing content
Likely, there are many pages on your site that should be modified to speak to these tough economic times and the changing long tail. Adjust and expand the copy to ensure it resonates well with your prospects’ concerns, and also with search engines when those prospects search for solutions using long-tail terms that reflect those concerns. Read More..
Monday, October 20, 2008
On Page or Off Page SEO: Which is more important?
On Page SEO
On Page SEO is changes that you can do to your website to help it rank higher for certain keywords. This would include:
1. Optimising your page titles
2. Optimising your headings
3. Using search engine friendly urls
4. Using a search engine friendly menu system
5. Internal linking
6. Renewing your domain name for a few years ahead
7. Adding meta descriptions
8. Adding meta keywords
9. Image alternitave text (alt)
10. Keyword Research
11. Quality Content
12. Etcetera…
Off Page SEO
Off Page SEO is basically getting other pages to link to your site. This can be done in a number of ways. Here is a list of the Top 10 Methods of Building Links to your site.
Now back to the question: Which is more important? Off page, or On Page SEO?
In a way, they are both just as important as each other. Off page seo is almost completely pointless without good on page seo, and on page seo is also almost completely pointless without good off page seo.
However, on page seo can be done to an extent where you have to stop where as off page seo is never ending.
Website Grader is a great tool to help you check your on page seo against your competitors.
Although I said “off page seo will never stop”, you may well get to the point with your website / blog where you have so many readers that are social bookmarking you, blogginb about you, linking to you, etc. that your time is better spent writing good content then doing any kind of off page SEO because when you publish new content, that is all done for you by your readers for free.
Overall, I think probabily on page SEO is the most important once your website is quite well established because, if you publish quality content, others will link to you with out you even having to ask them to.
Read More..
On Page SEO is changes that you can do to your website to help it rank higher for certain keywords. This would include:
1. Optimising your page titles
2. Optimising your headings
3. Using search engine friendly urls
4. Using a search engine friendly menu system
5. Internal linking
6. Renewing your domain name for a few years ahead
7. Adding meta descriptions
8. Adding meta keywords
9. Image alternitave text (alt)
10. Keyword Research
11. Quality Content
12. Etcetera…
Off Page SEO
Off Page SEO is basically getting other pages to link to your site. This can be done in a number of ways. Here is a list of the Top 10 Methods of Building Links to your site.
Now back to the question: Which is more important? Off page, or On Page SEO?
In a way, they are both just as important as each other. Off page seo is almost completely pointless without good on page seo, and on page seo is also almost completely pointless without good off page seo.
However, on page seo can be done to an extent where you have to stop where as off page seo is never ending.
Website Grader is a great tool to help you check your on page seo against your competitors.
Although I said “off page seo will never stop”, you may well get to the point with your website / blog where you have so many readers that are social bookmarking you, blogginb about you, linking to you, etc. that your time is better spent writing good content then doing any kind of off page SEO because when you publish new content, that is all done for you by your readers for free.
Overall, I think probabily on page SEO is the most important once your website is quite well established because, if you publish quality content, others will link to you with out you even having to ask them to.
Read More..
Tuesday, October 14, 2008
White and Black Hat SEO
White hat SEO techniques follow the general guidelines of search engines; they are considered ethical techniques and are therefore viewed positively by the major search engines. The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites.
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
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