Search engine optimization (SEO) poses many challenges for solo entrepreneurs. Professional search engine optimization services are often beyond the solo entrepreneur's budget; but learning all the tools and tricks, not to mention the ever-changing "rules", would take time most solo entrepreneurs don't have. The following search engine optimization tips will help you focus your SEO activities effectively.
Search Engine Optimization Tips: Start with the Basics
- Research your keyword phrases. What words would people use to find you? This is the most important SEO activity you'll need to do, particularly for solo entrepreneurs. You'll want to look for keyword phrases that are unique, not just single words. Google offers a great keyword tool that helps you find synonyms and compare which keyword phrases are searched for more often. If keyword research seems daunting, invest in a course that teaches you the basics.
- But, don't let keyword phrases dictate how you write. Write your copy for your audience, not the search engines! Make your copy relevant to your readers and easy to read, then see where you can incorporate keyword optimization. Hire a copywriter if you aren't a naturally good writer; it may be expensive but is a high-return investment for solo entrepreneurs. Ultimately, search engines want to serve high quality content. If your readers love your website, search engines will too.
Search Engine Optimization Tips: Shortcuts to Avoid
Be skeptical of search engine optimization services' promises. Avoid high-priced services that promise to put your website on the top of the rankings for any particular keyword phrase. If it is a highly-sought-after phrase, it's unlikely to be a successful project; and by the time you get the results, it's too late -- you've already paid them. Plus, you’ve put all your SEO eggs in one basket! Look for search engine optimization services that offer more reasonable, well-rounded solutions.
Beware of "secrets" and "tricks" that claim some hidden advantage. Tools or techniques that "game" the system may work for a short time, but they will ultimately become useless...and may earn you a long-term black mark from search engines. Known as "black hat SEO", they often appear in ebooks or are offered through various membership services. If they involve formulas, special linking programs, or automated content-pushing, among other suspect methodologies, don't be fooled.
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Showing posts with label SEO fact. Show all posts
Showing posts with label SEO fact. Show all posts
Sunday, December 21, 2008
Tuesday, November 18, 2008
SEO Advice from Microsoft Office Live
Here’s a slightly "Black Hat" SEO advice from Microsoft that you must avoid else there’s a risk that your site may get penalized in Google search results.
Google clearly states that link exchange schemes ("Link to me and I’ll link to you.") violate their webmaster guidelines and can negatively impact a site’s ranking in search results. This includes reciprocal links as well as paid text links.
On the other hand, Microsoft, in their Office Live Small Business blog, openly suggests that website owners may participate in Link Exchange programs in order to "boost [site] rankings in search engines."
The article lists several options for building incoming links to your site including link swaps via email requests or outsourcing the process to an external link building firm.
Is this good SEO advice or bad? In fact, what you read on the the Office Live blog may risk your site’s position even in Microsoft’s own Live Search as their guidelines say – "Using techniques, such as link farms, to artificially increase the number of links to your webpage might affect how your website is ranked within Live Search, and might cause your website to be removed from the index."
Read More..
Google clearly states that link exchange schemes ("Link to me and I’ll link to you.") violate their webmaster guidelines and can negatively impact a site’s ranking in search results. This includes reciprocal links as well as paid text links.
On the other hand, Microsoft, in their Office Live Small Business blog, openly suggests that website owners may participate in Link Exchange programs in order to "boost [site] rankings in search engines."
The article lists several options for building incoming links to your site including link swaps via email requests or outsourcing the process to an external link building firm.
Is this good SEO advice or bad? In fact, what you read on the the Office Live blog may risk your site’s position even in Microsoft’s own Live Search as their guidelines say – "Using techniques, such as link farms, to artificially increase the number of links to your webpage might affect how your website is ranked within Live Search, and might cause your website to be removed from the index."
Read More..
Friday, October 31, 2008
Seo Facts And Basics-small Leap Yet Giant Step Towards Internet Marketing Success
Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the unwritten protocols that must be learned and kept in mind by every aspiring Internet marketer. Thus, if you are unfamiliar with SEO, you will experience difficulty in terms of achieving your Internet marketing business objectives.
Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you type on the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization.
Read More...
Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you type on the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization.
Read More...
Friday, October 24, 2008
6 Powerful Truths About SEO That You Don’t Know
Truth 1: The Page Title of The Website Linking To You Matters
Yep, this one matters a lot. If the title of the links page includes one or more of your keywords, it will give the link to your site more weight. So check into your prospective link partners, and look at the title of the page your link will be on.
You can usually find this pretty easily by using the backlink listing from above, as most page titles will be listed in the search engine results.
Truth 2: The Number of Outbound Links On The Website That Is Linking To You
One page can only have so much “importance” (Page Rank) to give away, so the more links on the page, the less the link to your site counts. Therefore, if your site is the only outbound link on the page, it’s going to carry much more weight than a “links page” with 100 outbound links on it. I suggest a maximum of 25 links per page - many more than that devalues your link too much.
This one will require the quite a bit of work if your link is on a lot of typical links pages. You’ll have to visit the page and manually count how many links on the page are outbound links.
Truth 3: The Content of The Page Linking To You
If you can get a link on a content page (as opposed to a links page) it will definitely be to your benefit. This is because 1) there probably won’t be many other outbound links on that page, and 2) the content on the page will most likely be related to the keywords in your anchor text, so the search engines will give your link more weight. You’ll also enjoy the bonus of the targeted traffic coming directly from that page. It can be tedious to find out which sites have your link on a content page. You may be able to find this out by checking the referrers’ section of your stats package - if you’re getting quite a few clicks from a certain site, your link is probably on a page with some content.
Truth 4: The Number And Type Of Links Linking To The Page That’s Linking To You
Wow, that was a mouthful. In a nutshell, the more the owner(s) of the site linking to you concentrated on offpage optimization while they were considering their linking partners, the more it will increase your link’s weight.
This is pretty much worthless to try to figure out on your own, unless you have dedicated staff people who you can pay, or a program to automate this process and report back to you. You’ll have to find out the offpage optimization for each site linking to you, and that will take time you don’t have.
Truth 5: The IP Addresses Of The Pages Linking To You
Search engines look up the IP address of the pages linking to you, and links from the same IP are devalued accordingly. This is to keep webmasters from pointing all of their sites at each other. It’s not a bad thing to have more than one link per IP, but it’s more valuable to have lots of links from different addresses.
To find the IPs of the pages linking to you, go to http://www.webrankinfo.com/english/tools/class-c-checker.php and enter between 2 and 10 links to check their IP addresses. However, this will become very tedious if you have hundreds or thousands of backlinks to check.
Truth 6: Whether Or Not The Websites Linking To You Are Deemed By Google As An Authority Website
This is something most webmasters don’t even know exists - “authority websites.” Most government (.gov) sites are considered “authority” sites. Or, sites like About.com, Microsoft.com, and others have also reached the “authority” status. This status is usually granted only to “supersites” that include tons of content and information, and if you can get a link from one of these sites to your site, it can be a huge positive effect on your rank. It’s almost impossible to know if a site is considered an authority, but any site with PR 8-10 is probably in this category.
Read More..
Yep, this one matters a lot. If the title of the links page includes one or more of your keywords, it will give the link to your site more weight. So check into your prospective link partners, and look at the title of the page your link will be on.
You can usually find this pretty easily by using the backlink listing from above, as most page titles will be listed in the search engine results.
Truth 2: The Number of Outbound Links On The Website That Is Linking To You
One page can only have so much “importance” (Page Rank) to give away, so the more links on the page, the less the link to your site counts. Therefore, if your site is the only outbound link on the page, it’s going to carry much more weight than a “links page” with 100 outbound links on it. I suggest a maximum of 25 links per page - many more than that devalues your link too much.
This one will require the quite a bit of work if your link is on a lot of typical links pages. You’ll have to visit the page and manually count how many links on the page are outbound links.
Truth 3: The Content of The Page Linking To You
If you can get a link on a content page (as opposed to a links page) it will definitely be to your benefit. This is because 1) there probably won’t be many other outbound links on that page, and 2) the content on the page will most likely be related to the keywords in your anchor text, so the search engines will give your link more weight. You’ll also enjoy the bonus of the targeted traffic coming directly from that page. It can be tedious to find out which sites have your link on a content page. You may be able to find this out by checking the referrers’ section of your stats package - if you’re getting quite a few clicks from a certain site, your link is probably on a page with some content.
Truth 4: The Number And Type Of Links Linking To The Page That’s Linking To You
Wow, that was a mouthful. In a nutshell, the more the owner(s) of the site linking to you concentrated on offpage optimization while they were considering their linking partners, the more it will increase your link’s weight.
This is pretty much worthless to try to figure out on your own, unless you have dedicated staff people who you can pay, or a program to automate this process and report back to you. You’ll have to find out the offpage optimization for each site linking to you, and that will take time you don’t have.
Truth 5: The IP Addresses Of The Pages Linking To You
Search engines look up the IP address of the pages linking to you, and links from the same IP are devalued accordingly. This is to keep webmasters from pointing all of their sites at each other. It’s not a bad thing to have more than one link per IP, but it’s more valuable to have lots of links from different addresses.
To find the IPs of the pages linking to you, go to http://www.webrankinfo.com/english/tools/class-c-checker.php and enter between 2 and 10 links to check their IP addresses. However, this will become very tedious if you have hundreds or thousands of backlinks to check.
Truth 6: Whether Or Not The Websites Linking To You Are Deemed By Google As An Authority Website
This is something most webmasters don’t even know exists - “authority websites.” Most government (.gov) sites are considered “authority” sites. Or, sites like About.com, Microsoft.com, and others have also reached the “authority” status. This status is usually granted only to “supersites” that include tons of content and information, and if you can get a link from one of these sites to your site, it can be a huge positive effect on your rank. It’s almost impossible to know if a site is considered an authority, but any site with PR 8-10 is probably in this category.
Read More..
Wednesday, October 22, 2008
5 SEO Mistakes that Kill Your Website
If you’re the owner of a small business, you might be tempted to implement an SEO strategy by yourself. After all, it can get costly hiring an expert to do your SEO, and there are several things you can do if you take your time to learn SEO properly. Of course, you also open yourself to making many crucial SEO mistakes.
What follows is a list of 5 common SEO mistakes that will undo all of your hard word. Avoid these at all costs.
1. Targeting Broad Keywords- Let’s suppose you operate a small business that sells doors in Houston. As nice as it would be to rank for the phrase “doors,” the truth is you have absolutely no shot at doing that. Trying to do so is a waste of your time. Instead, you should try to rank for phrases like “hurricane proof doors” or “door installation in Houston.” The more specific your keywords, the more targeted your traffic will be.
2. Keyword Stuffing- As a copywriter, this is my biggest pet peeve. People get so caught up in making sure their keywords are peppered throughout the content that they completely ignore how it reads. Your readers shouldn’t be able to tell that your content has keywords in it. It should read like any other copy. What’s the point of ranking well if your content is unreadable?
3. Design not Crawler-Friendly- In order to give yourself the best chance of ranking well, your design needs to be crawler-friendly. Even though the search spiders have gotten better at crawling flash sites, you should stick with an easy-to-crawl CSS layout. This helps the spiders go through your site in a logical manner to ensure they rank your site properly for the relevant keywords.
4. Disorganized Content- Stop trying to do too much on your webpage. Disorganized content not only hampers your site’s usability, but it also prevents you from targeting additional keywords. Divide your content logically among several pages. This keeps each page short, focused, and targeted on specific keywords. It gives you the best chance of reducing your bounce rate and improving you rankings for multiple key phrases.
5. Ignoring the User- This is probably the most common SEO mistake I see. In a way, it goes back to point #2. If you’re new to SEO, it can be easy to get caught up in tailoring your site to the search engine’s specifications. The problem comes when you place a higher priority on pleasing the search engines than your human users. You should never sacrifice usability for the sake of accommodating the search engines. Instead, you can have the best of both worlds—SEO friendly and user-friendly. Keep your site easy to navigate for both the search spiders and your users. This way, you can convert those high search engine rankings into increased sales for your small business.
Read More...
What follows is a list of 5 common SEO mistakes that will undo all of your hard word. Avoid these at all costs.
1. Targeting Broad Keywords- Let’s suppose you operate a small business that sells doors in Houston. As nice as it would be to rank for the phrase “doors,” the truth is you have absolutely no shot at doing that. Trying to do so is a waste of your time. Instead, you should try to rank for phrases like “hurricane proof doors” or “door installation in Houston.” The more specific your keywords, the more targeted your traffic will be.
2. Keyword Stuffing- As a copywriter, this is my biggest pet peeve. People get so caught up in making sure their keywords are peppered throughout the content that they completely ignore how it reads. Your readers shouldn’t be able to tell that your content has keywords in it. It should read like any other copy. What’s the point of ranking well if your content is unreadable?
3. Design not Crawler-Friendly- In order to give yourself the best chance of ranking well, your design needs to be crawler-friendly. Even though the search spiders have gotten better at crawling flash sites, you should stick with an easy-to-crawl CSS layout. This helps the spiders go through your site in a logical manner to ensure they rank your site properly for the relevant keywords.
4. Disorganized Content- Stop trying to do too much on your webpage. Disorganized content not only hampers your site’s usability, but it also prevents you from targeting additional keywords. Divide your content logically among several pages. This keeps each page short, focused, and targeted on specific keywords. It gives you the best chance of reducing your bounce rate and improving you rankings for multiple key phrases.
5. Ignoring the User- This is probably the most common SEO mistake I see. In a way, it goes back to point #2. If you’re new to SEO, it can be easy to get caught up in tailoring your site to the search engine’s specifications. The problem comes when you place a higher priority on pleasing the search engines than your human users. You should never sacrifice usability for the sake of accommodating the search engines. Instead, you can have the best of both worlds—SEO friendly and user-friendly. Keep your site easy to navigate for both the search spiders and your users. This way, you can convert those high search engine rankings into increased sales for your small business.
Read More...
Tuesday, October 21, 2008
Facts about SEO and PPC
Mention the words SEO (Search Engine Optimization) and PPC (Pay Per Click) to most business owners and you’re sure to either see blank faces, or hear stories of frustration. Either they don’t utilize these marketing techniques at all, or they’ve handed their company’s Web site SEO and PPC activities over to an agency and have little idea what’s going on with either, or they’ve “done it themselves” and had lackluster results at best.
This is unfortunate, because SEO and PPC are the foundation of any good Web site marketing plan. SEO refers to manipulating Web site content in a way that improves your chances of appearing on top of the results page; whereas PPC allows you pay for an advertisement or sponsored link to show up on the top results page, and you are charged for each click. If you want to be successful in business, both of these techniques are imperative. Think of it like building a house. If you build the roof before you build the foundation, you really don’t have a house. Likewise, if you launch a Web site or engage in fad Web marketing techniques (such as Facebook, Twitter, etc.) without solid SEO and PPC in place, you’re wasting both your time and money – two things that are precious in the business world.
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This is unfortunate, because SEO and PPC are the foundation of any good Web site marketing plan. SEO refers to manipulating Web site content in a way that improves your chances of appearing on top of the results page; whereas PPC allows you pay for an advertisement or sponsored link to show up on the top results page, and you are charged for each click. If you want to be successful in business, both of these techniques are imperative. Think of it like building a house. If you build the roof before you build the foundation, you really don’t have a house. Likewise, if you launch a Web site or engage in fad Web marketing techniques (such as Facebook, Twitter, etc.) without solid SEO and PPC in place, you’re wasting both your time and money – two things that are precious in the business world.
Read More ...
Sunday, October 19, 2008
7 Most Successful SEO Bashings in Recent Web History
One of the best performing link bait ideas on the Web today is SEO bashing. It’s an ugly but very successful way of gaining links at the expense of others. It seems the less substance an anti-SEO claim has the more links you’ll gain.
A prerequisite of this link baiting technique is considerable authority though. So if you write in your unknown blog that SEO sucks nobody will link to you.
1. SEO is Dead by the infamous SEO 2.0 has been translated in more than a 12 languages
2. Design for Google, a hilariously funny animation became wildly popular
3. SEO is Bullshit by Jason Calacanis the perhaps most renowned Internet prankster was huge
4. SEO is Bullshit by contrast.ie succeeded twice in a row with no substance whatsoever!
5. Why Diggers hate SEO by Muhammad Saleem had of course major success on Digg
6. SEO has no Future by Shoemoney got some considerable attention with plenty of links from the SEO industry
7. SEO Sucks by Shoemoney was a publicity stunt on a search conference that made everybody publish the image
Read More..
A prerequisite of this link baiting technique is considerable authority though. So if you write in your unknown blog that SEO sucks nobody will link to you.
1. SEO is Dead by the infamous SEO 2.0 has been translated in more than a 12 languages
2. Design for Google, a hilariously funny animation became wildly popular
3. SEO is Bullshit by Jason Calacanis the perhaps most renowned Internet prankster was huge
4. SEO is Bullshit by contrast.ie succeeded twice in a row with no substance whatsoever!
5. Why Diggers hate SEO by Muhammad Saleem had of course major success on Digg
6. SEO has no Future by Shoemoney got some considerable attention with plenty of links from the SEO industry
7. SEO Sucks by Shoemoney was a publicity stunt on a search conference that made everybody publish the image
Read More..
Friday, October 17, 2008
12 Steps to Successful SEO
In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start.
In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process.
1. Compile an initial keyword list
This involves two independent activities. First, generate a list of keywords based on the content of each page. Second, ask key individuals in the company (sales, top executives, etc.) for their lists of key search phrases. It's not unusual to turn up several important 2-4 word key phrases that don't even appear on the website!
2. Expand, verify and prioritize target keyword list
Use SEO keyword tools to expand your initial list of key words and phrases from step one, then prioritize the list based on search term popularity as well as value to the business. In other words, ask two questions for every key phrase: 1) how popular is this term among searchers? and 2) how likely is it that a searcher using this phrase is looking for what we have to sell?
3. Match keywords to pages
Once the keyword list is established, search terms should be mapped to specific pages. Each page can support, ideally, one "core" key phrase as well as 2-3 long tail variants. So, for example, a page optimized for a high-volume two-word phrase like "blue thingamabobs" could also be the target page for "screaming blue thingamabobs," "blue thingamabobs sales" and "screaming blue thingamabobs sales."
An excellent way to start matching keywords to phrases is to use Google Advanced Search. Enter your key phrase in the box for "this exact wording or phrase:" and your domain (in the form company.com) in the "Search within a site or domain:" box. If no good matches are found, you may need to rewrite an existing page to target the key phrase or even create an entirely new page. Read More..
In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process.
1. Compile an initial keyword list
This involves two independent activities. First, generate a list of keywords based on the content of each page. Second, ask key individuals in the company (sales, top executives, etc.) for their lists of key search phrases. It's not unusual to turn up several important 2-4 word key phrases that don't even appear on the website!
2. Expand, verify and prioritize target keyword list
Use SEO keyword tools to expand your initial list of key words and phrases from step one, then prioritize the list based on search term popularity as well as value to the business. In other words, ask two questions for every key phrase: 1) how popular is this term among searchers? and 2) how likely is it that a searcher using this phrase is looking for what we have to sell?
3. Match keywords to pages
Once the keyword list is established, search terms should be mapped to specific pages. Each page can support, ideally, one "core" key phrase as well as 2-3 long tail variants. So, for example, a page optimized for a high-volume two-word phrase like "blue thingamabobs" could also be the target page for "screaming blue thingamabobs," "blue thingamabobs sales" and "screaming blue thingamabobs sales."
An excellent way to start matching keywords to phrases is to use Google Advanced Search. Enter your key phrase in the box for "this exact wording or phrase:" and your domain (in the form company.com) in the "Search within a site or domain:" box. If no good matches are found, you may need to rewrite an existing page to target the key phrase or even create an entirely new page. Read More..
Wednesday, October 15, 2008
Keywords Are Like Diamonds In SEO
Website traffic is necessary if you want to succeed in your online business. Because this is necessary in your survival in the internet entrepreneurship, you have to learn to increase your website traffic as much as you can. There are many ways to increase website traffic. While there are numerous ways, it is better and actually profitable if you can lead targeted website traffic.
Now, how do you lead targeted website traffic? The answer to this question is to use relevant keywords.
By using relevant keywords into your articles, you can improve your chances of ranking high on search engines.
How do you use keywords to build website traffic?
Know the keyword that is relevant to your niche. Research the keyword to find the keyword combinations that will be relevant to your niche. Use the keywords in all your articles, web pages and forum posts.
Now, how do you lead targeted website traffic? The answer to this question is to use relevant keywords.
By using relevant keywords into your articles, you can improve your chances of ranking high on search engines.
How do you use keywords to build website traffic?
Know the keyword that is relevant to your niche. Research the keyword to find the keyword combinations that will be relevant to your niche. Use the keywords in all your articles, web pages and forum posts.
Things You Should Expect from an SEO
Stoney DeGeyter has written an insightful piece on Search Engine Guide on what you should expect from your SEO consultant. Obviously, depending on your goals, this may differ, but the ideas are the same. He explains that traffic is something to look at, but that's not what the client should only seek. Conversions are obviously important, and so are rankings, but that's not how to prove the effectiveness of the campaign. At the end of the day, ROI is really the most substantial measurement of this kind of engagement.
Stoney mentions that communication is key to make sure that expectations are set and followed throughout the duration of the contract. Read more..
Stoney mentions that communication is key to make sure that expectations are set and followed throughout the duration of the contract. Read more..
Title Tags Optimization Can Make a Difference !
Title tags are the first factors a search engines read at the pages of your website. Your title tag optimization helps search engines and visitors find out what's each page about. To have a successful strategy in search engine optimization, you need to decide how to write the title tags that make a difference.
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Tuesday, October 14, 2008
White and Black Hat SEO
White hat SEO techniques follow the general guidelines of search engines; they are considered ethical techniques and are therefore viewed positively by the major search engines. The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites.
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
Monday, October 13, 2008
SEO Copywriting - Internet Marketing and Copywriting Marriage
Internet marketing is the use of a wide variety of techniques to get potential clients or customers take notice of a service or product using online technology and a different marketing skill set. One aspect of Internet marketing is SEO or search engine optimization. SEO is mainly the use of on-page or on-the-site and off-page or off-the-site methods to make a search engine qualify a site to be put on the top of the search engine results pages or SERPs. Why the need for a website to get placed on the top of the SERPs? This is to direct traffic to that site since people who use search engines, like Google, Yahoo, Ask and MSN, in looking for information have the habit of checking out the sites that are the most visible - the sites on the top of the SERPs.
So what does this have to do with copywriting? Content is king, this is the mantra of online marketers. However this is not the only ingredient in making one’s online marketing efforts fruitful. Dressing up the king, er, the content is another effective way to get your way as an Internet marketer. This means optimizing the content to be more appreciated by the search engine users and the little program components, aka search engine spiders or bots that grade a site’s qualification to be placed on the top of the SERPs.
Read more...
So what does this have to do with copywriting? Content is king, this is the mantra of online marketers. However this is not the only ingredient in making one’s online marketing efforts fruitful. Dressing up the king, er, the content is another effective way to get your way as an Internet marketer. This means optimizing the content to be more appreciated by the search engine users and the little program components, aka search engine spiders or bots that grade a site’s qualification to be placed on the top of the SERPs.
Read more...
Sunday, October 12, 2008
SEO Marketing with Manual Directory Submission
Google has become synonymous with the word, “Search.” Whether you are casually surfing the internet, or browsing the web for useful information, the more specific your search is, the more relevant would your results be. So optimizing your web pages, articles, or posts requires you to understand your target audience thoroughly, do a market research of the most searched keywords, research the top websites for the keywords you are targeting, and this is just the beginning. Read more on SEO on Wikipedia, if you are not familiar with what it is.
Reading continue...
Reading continue...
5 Facts You Should Know About SEO
1 - Manual submission is unnecessary: A few years ago, submitting your site to Yahoo or Google was beneficial in SEO. This is no longer necessary as search engine spiders are now configured to automatically find your site through relevant keywords and links.
2 - When you’re, you’re in: Once your site is indexed into a search engine database, it will remain there unless you happen to get banned for one reason or another.
3 - Link popularity works: Links are one of the most essential factors of SEO. Similar to keywords, links going to and from your site should be relevant to your content.
4 - Title tags are important: Whenever possible, keywords should be fused into the title tags of your pages. This is what will be displayed in the results page of a search engine.
5 - SEO isn’t everything: Some get so enthralled in SEO that they actually forget about the base of their business. During your campaign, continue to market your site and focus on making sales.
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2 - When you’re, you’re in: Once your site is indexed into a search engine database, it will remain there unless you happen to get banned for one reason or another.
3 - Link popularity works: Links are one of the most essential factors of SEO. Similar to keywords, links going to and from your site should be relevant to your content.
4 - Title tags are important: Whenever possible, keywords should be fused into the title tags of your pages. This is what will be displayed in the results page of a search engine.
5 - SEO isn’t everything: Some get so enthralled in SEO that they actually forget about the base of their business. During your campaign, continue to market your site and focus on making sales.
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