Web designers can do so much for themselves, their clients and their businesses by incorporating the following seo tips...
1) Make sure your URL's are as SEO friendly as possible. Avoid all those "=" and "?" marks. Use mod re-write to re-create these URL's to a more seo friendly format. Also, if the URL includes the keyword phrase for that page, that's extra bonuses!
2) Keyword research should be the absolute basis of any website design project. It should be the very first thing that you do with your client. You'll be surprised how many more pages and information you'll be able to get from your client if you can show them what their target audience is looking for.
3) Use semantic tags on every website page. If you're not familiar with these tags, read this list of semantic tags outlining all the semantic tags. These are not tags that are used in the section, instead, these are tags used within the body of text. They're very helpful with search engines and how they understand the content of your website pages.
4) Avoid using flash for your navigation, if possible. I know, I know, you want to show your client your flash design, beautiful menus, etc, but the truth is search engines still have trouble reading flash files and they simply will not follow the links from the navigation menu if it's written in flash.
5) Don't forget the alt tags on your images. They should be not only descriptive of the image but use the keyword phrase for the page as well.
6) If you use an image to replace text - know that the search engines will not count the text in that image towards the text of the page.
7) Optimize your graphics. You want the pages to load as quickly as possible. I can't tell you how many times I leave a website only because it's loading slowly.
8) Use anchor text links within the content of the site. In other words, if you have one page focused on the phrase "divorce attorney" - within the content of a website page (other than the one marketing the phrase "divorce attorney") you want to try and refer to the divorce attorney page by using the phrase "divorce attorney" and hyperlinking it to that page.
9) Make sure the hosting company has a 301 re-direct set up (usually they're 200 redirects). The issue is that with a 200 re-direct, the search engines actually index 2 websites instead of one. One version that's indexed is with the www and the second version that's indexed is without the www. So, www.abc.com and abc.com are indexed as 2 separate websites. The problem with this is that the search engines see duplicate content. Both websites are exactly the same. It's so simple to ensure a 301 re-direct, it just doesn't make sense NOT to use it.
10) Don't use or tags unless they're on the keyword phrases for the website page. These tags give the phrase that they're on some extra points (in the eyes of the search engines) so use the CSS styling instead.
So, for the web designers out there, do yourself a favor and give your business an edge by offering SEO services with your web design skills. Your clients will benefit greatly from it! If you can't find the time to learn or implement these techniques, then contact a reputable SEO firm that can work with you.
Read More...
Showing posts with label SEO web solution. Show all posts
Showing posts with label SEO web solution. Show all posts
Friday, December 12, 2008
Wednesday, December 10, 2008
4 Steps To Better Search Rankings And Traffic
1. Perform proper keyword research
Grab every keyword that is relevant to your site.
Think of keywords that may describe your product or services, even words relating to geography, accessories, relevant industries and even uses for what you’re selling (think photography keywords if you’re selling digital cameras).
2. Build A Great Site
A great site doesn’t have to be fancy. It doesn’t have to be more than basic HTML. It just needs to be easy to navigate so your visitors can find what they are looking for on your site without feeling overwhelmed or lost.
Use title and meta tags, a sitemap and natural-word URLs. A clean site without a whole lot of code is more friendly to the search engines.
3. Get Links
Quality links to your site plays a huge role in how high your site will rank in the search engines.
Develop a good web 2.0 link building strategy and start generating links from sites like Digg, Propeller StumbleUpon, Hub Pages, EzineArticles, and Blogger.
4. Manage Your Keyword Traffic
Once you are getting traffic to your site you need to analyze your stats.
After awhile, you’ll be amazed at the number of keywords being used to find your site that you didn’t even create content around because you didn’t find that keyword or they keyword tools said they would get very little traffic.
Read More..
Grab every keyword that is relevant to your site.
Think of keywords that may describe your product or services, even words relating to geography, accessories, relevant industries and even uses for what you’re selling (think photography keywords if you’re selling digital cameras).
2. Build A Great Site
A great site doesn’t have to be fancy. It doesn’t have to be more than basic HTML. It just needs to be easy to navigate so your visitors can find what they are looking for on your site without feeling overwhelmed or lost.
Use title and meta tags, a sitemap and natural-word URLs. A clean site without a whole lot of code is more friendly to the search engines.
3. Get Links
Quality links to your site plays a huge role in how high your site will rank in the search engines.
Develop a good web 2.0 link building strategy and start generating links from sites like Digg, Propeller StumbleUpon, Hub Pages, EzineArticles, and Blogger.
4. Manage Your Keyword Traffic
Once you are getting traffic to your site you need to analyze your stats.
After awhile, you’ll be amazed at the number of keywords being used to find your site that you didn’t even create content around because you didn’t find that keyword or they keyword tools said they would get very little traffic.
Read More..
Monday, December 1, 2008
7 Reasons Why SEO Needed For E-Commerce Websites
Search engine optimization, commonly known as SEO, is the technique that is being currently used by almost all the websites for making themselves popular on the Internet. No website seems to be surviving well without being in the top rankings of the search engine.
When it comes to E-commerce websites, SEO plays a very important part because they are business sites and are put on the internet for generating revenue for the business people who own them.
There are many benefits that a company gets from SEO companies maintaining a top graded SEO portfolio. Seven of the most important advantages are:
- The e-commerce websites seo are noticed by all the major search engines, such as, Google, Yahoo, and MSN on the Internet. This will make the websites get a high page ranking. Visitors usually visit websites that are in the first three or first four ranks.
- By being in the favorable search engine rankings a huge amount of network traffic is directed to the search engine optimized e-commerce website. This will help the websites under dedicated SEO firms to be at a more advantageous position in comparison to their competitors.
- Other means, such as the Pay-per-click method need not be resorted to, to get the e-commerce website noticed on the Internet. These are very expensive methods as the owner of the website has to pay a huge amount of money to the visitors to visit their sites and they serve benefits for a short span.
- The advantage with search engine optimization is that it indirectly works as an Internet marketing tool for your e-commerce website. By being seo optimized your e-commerce website will constantly be in the top positions of the search engine rankings. This itself will greatly serve to increase the value of the website and draw a lot of search engine loyalists towards itself.
- An e-commerce website SEO saves you the expenditure of advertising explicitly to draw the attention of the web surfers. You just have to know the method of getting into the good books of the search engines.
- It is also seen that search engines act as long-term promoters for the e-commerce websites, unlike the advertising sites which publicize a website for only as long as they are paid a fee. The search engines are not like that. Your website can be on the top ranks for as long as another site does not optimize itself better than yours which can be some months if you are lucky enough.
- Return on investment is one thing that you can bank on. You generally put up an e-commerce site to get good business. With seo you can draw a large network clientele which can eventually bring you a good ROI.
Read More..
When it comes to E-commerce websites, SEO plays a very important part because they are business sites and are put on the internet for generating revenue for the business people who own them.
There are many benefits that a company gets from SEO companies maintaining a top graded SEO portfolio. Seven of the most important advantages are:
- The e-commerce websites seo are noticed by all the major search engines, such as, Google, Yahoo, and MSN on the Internet. This will make the websites get a high page ranking. Visitors usually visit websites that are in the first three or first four ranks.
- By being in the favorable search engine rankings a huge amount of network traffic is directed to the search engine optimized e-commerce website. This will help the websites under dedicated SEO firms to be at a more advantageous position in comparison to their competitors.
- Other means, such as the Pay-per-click method need not be resorted to, to get the e-commerce website noticed on the Internet. These are very expensive methods as the owner of the website has to pay a huge amount of money to the visitors to visit their sites and they serve benefits for a short span.
- The advantage with search engine optimization is that it indirectly works as an Internet marketing tool for your e-commerce website. By being seo optimized your e-commerce website will constantly be in the top positions of the search engine rankings. This itself will greatly serve to increase the value of the website and draw a lot of search engine loyalists towards itself.
- An e-commerce website SEO saves you the expenditure of advertising explicitly to draw the attention of the web surfers. You just have to know the method of getting into the good books of the search engines.
- It is also seen that search engines act as long-term promoters for the e-commerce websites, unlike the advertising sites which publicize a website for only as long as they are paid a fee. The search engines are not like that. Your website can be on the top ranks for as long as another site does not optimize itself better than yours which can be some months if you are lucky enough.
- Return on investment is one thing that you can bank on. You generally put up an e-commerce site to get good business. With seo you can draw a large network clientele which can eventually bring you a good ROI.
Read More..
Sunday, November 23, 2008
Google launches search engine marketing keyword tool
Google has launched a new application that helps paid search advertisers to pinpoint the key terms consumers use to search for their products.
The Search-based Keyword Tool has been released in the UK and US in beta format and looks at the content of the user's website to determine the most common search queries for that site.
These keywords can then be used by businesses in their paid search engine marketing campaigns or to refine their operations based on popular consumer search trends.
Writing on the Inside AdWords blog, Trevor Claiborne of Google said: "This new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities."
The news comes shortly after Wordtracker released a new tool allowing users to type in a keyword and see all of the related questions that consumers have previously entered into search engines, something that could help businesses to refine their website copy, according to the company.
Read More..
The Search-based Keyword Tool has been released in the UK and US in beta format and looks at the content of the user's website to determine the most common search queries for that site.
These keywords can then be used by businesses in their paid search engine marketing campaigns or to refine their operations based on popular consumer search trends.
Writing on the Inside AdWords blog, Trevor Claiborne of Google said: "This new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities."
The news comes shortly after Wordtracker released a new tool allowing users to type in a keyword and see all of the related questions that consumers have previously entered into search engines, something that could help businesses to refine their website copy, according to the company.
Read More..
Tuesday, November 18, 2008
Pros and Cons of SEO Spam
Among all kinds of SEO spam, unlike other types of spam, good link spam carries with it a wealth of benefits for the site being spammed:
1. It brings users. When a new social site debuts, especially when it is a "me-too" site like Quamut, getting users is tough. Unless you offer some special incentive, or your site provides something necessary that other sites don't, you have to fight a tough battle for users. If someone wants to add link spam to your site, they need to sign up. The thousands of SEO Spammers out there can quickly become thousands of new members of your site. And when the spammers sign up under multiple accounts, they can quickly become tens of thousands of new members.
2. It adds content. It might not be the best content ever written, but SEO spammers do know how to write content that, at the very least, is unique, keyword-rich and geared to any user that might stumble upon it. Contrary to popular belief, SEO spammers are not interested just in backlinks, but also in filling up the SERPs. If they can get a page on your site to rank by combining their content with strength of your site, and then convincing the user to shift to their site, the bottom line stays the same.
3. It raises stature. When your brand spanking new social network has 10,000 members and 50,000 UGC articles after only one month, your site starts to get noticed--even if most of those members are spammers and that content is primarily spam. There's a reason companies like MySpace and YouTube didn't crack down on spammers--and even explicitly allowed spam in their original Terms of Service. If you want to grow--and grow fast--no one will help as much as spammers.
Read More..
1. It brings users. When a new social site debuts, especially when it is a "me-too" site like Quamut, getting users is tough. Unless you offer some special incentive, or your site provides something necessary that other sites don't, you have to fight a tough battle for users. If someone wants to add link spam to your site, they need to sign up. The thousands of SEO Spammers out there can quickly become thousands of new members of your site. And when the spammers sign up under multiple accounts, they can quickly become tens of thousands of new members.
2. It adds content. It might not be the best content ever written, but SEO spammers do know how to write content that, at the very least, is unique, keyword-rich and geared to any user that might stumble upon it. Contrary to popular belief, SEO spammers are not interested just in backlinks, but also in filling up the SERPs. If they can get a page on your site to rank by combining their content with strength of your site, and then convincing the user to shift to their site, the bottom line stays the same.
3. It raises stature. When your brand spanking new social network has 10,000 members and 50,000 UGC articles after only one month, your site starts to get noticed--even if most of those members are spammers and that content is primarily spam. There's a reason companies like MySpace and YouTube didn't crack down on spammers--and even explicitly allowed spam in their original Terms of Service. If you want to grow--and grow fast--no one will help as much as spammers.
Read More..
Tuesday, November 11, 2008
15 priceless tips about on-page optimization for perfect SEO services
Any kind of search engine score of your site which helps you to increase your page rank or the search engine ranking of your keywords will entirely depend on the on-page optimization of your site. Mainly it is viewed that the on-page factors of your index page determines the rankings of your keywords.
We can say that an off-page factor includes the maximum part of SEO Optimization work but the results of off-page optimization reflect through on-page. Thus this is quite assumable that a rock solid off-page optimization with a poor on-page optimization will not very fruitful for any website.
People have an idea that on-page optimization is very easy and it can be done within an hour. But let us remind you friend, search engine algorithms are really very cruel and it is improving day by day. Thus it is very crucial for your website to do the best on-page optimization for receiving ultimate ranking.
For organic and natural search engine ranking on-page methodologies are extremely important and these techniques are used to define your website business or we can say to describe the motive of your website business in front of all search engines.
15 unforgettable priceless tips regarding on-page optimization
1. URL Naming: If possible try to place your prime targeted keyword as your domain name. This will help you to advertise your business at the first impression.
2. Title Tag: Decorate your title tag with your utmost preferable keywords of your business in a smart and eye checking manner.
3. Meta Descriptions: Sketch your proper business announcement with simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them. Possibly you can punch your keyword into that description but in a tricky way.
4. Crawler Notification: All kind of search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc. should go from the Meta portion of all your web page.
5. Image Optimization: Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors. Thus Optimize this images with suitable contents using Alt tags which reflects your proper business.
6. Text Links: Use text links of all of your important pages of your site and if possible then try to avoid flash links, Java script links, image links etc.
7. Keyword Density Checking: Modern SEO services told us that you should inculcate your keywords at your content and maintain the density with an ethical mode.
8. Broken Link checking: Broken links are really very harmful for any site, thus don’t forget to check it first, if it exists then remove that from your site in a quick approach.
9. Static URL’s: Remember that all of your important pages should have short and static URLs and dynamic pages may follow those static pages. If unwanted lengthy URLs exist at your site then replace them with short.
10. Footer: Don’t forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.
11. Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.
12. XML Site Map: Nowadays an xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.
13. Canonical Issue: Nowadays optimization for Google is vastly required because maximum customers come at your site through it. Thus canonical issue should be solved first if exist.
14. Common Header and Footer: a common header text and footer text within H2 tag should be placed at each of your web pages.
15. Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.
Read More..
We can say that an off-page factor includes the maximum part of SEO Optimization work but the results of off-page optimization reflect through on-page. Thus this is quite assumable that a rock solid off-page optimization with a poor on-page optimization will not very fruitful for any website.
People have an idea that on-page optimization is very easy and it can be done within an hour. But let us remind you friend, search engine algorithms are really very cruel and it is improving day by day. Thus it is very crucial for your website to do the best on-page optimization for receiving ultimate ranking.
For organic and natural search engine ranking on-page methodologies are extremely important and these techniques are used to define your website business or we can say to describe the motive of your website business in front of all search engines.
15 unforgettable priceless tips regarding on-page optimization
1. URL Naming: If possible try to place your prime targeted keyword as your domain name. This will help you to advertise your business at the first impression.
2. Title Tag: Decorate your title tag with your utmost preferable keywords of your business in a smart and eye checking manner.
3. Meta Descriptions: Sketch your proper business announcement with simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them. Possibly you can punch your keyword into that description but in a tricky way.
4. Crawler Notification: All kind of search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc. should go from the Meta portion of all your web page.
5. Image Optimization: Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors. Thus Optimize this images with suitable contents using Alt tags which reflects your proper business.
6. Text Links: Use text links of all of your important pages of your site and if possible then try to avoid flash links, Java script links, image links etc.
7. Keyword Density Checking: Modern SEO services told us that you should inculcate your keywords at your content and maintain the density with an ethical mode.
8. Broken Link checking: Broken links are really very harmful for any site, thus don’t forget to check it first, if it exists then remove that from your site in a quick approach.
9. Static URL’s: Remember that all of your important pages should have short and static URLs and dynamic pages may follow those static pages. If unwanted lengthy URLs exist at your site then replace them with short.
10. Footer: Don’t forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.
11. Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.
12. XML Site Map: Nowadays an xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.
13. Canonical Issue: Nowadays optimization for Google is vastly required because maximum customers come at your site through it. Thus canonical issue should be solved first if exist.
14. Common Header and Footer: a common header text and footer text within H2 tag should be placed at each of your web pages.
15. Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.
Read More..
Sunday, November 9, 2008
Can You SEO Your Site With Social Media?
It seems that social media marketing is growing in popularity while search engine optimization is shrinking. But can you do both simultaneously? Can you optimize your site with social media marketing?
One thing is for sure: You can build a certain number of inbound links with social media marketing. This won’t make your site great, but it will help. You build a profile at several social media sites and the links in your profile count as inbound links. Be sure to check and make sure that this is the case with a particular site that you want to use. Not all sites will give you link juice, but many of them do. Here’s a short list of sites you should have profiles at:
Twitter
Facebook
BlogCatalog
StumbleUpon
Propeller
Digg
Delicious
MySpace
Bebo (if in the UK)
Make sure that if you set up a social media profile to go ahead and use the site. Many social media sites rise in the rankings for your profile if you use them often. Facebook and StumbleUpon do for sure.
Read More..
One thing is for sure: You can build a certain number of inbound links with social media marketing. This won’t make your site great, but it will help. You build a profile at several social media sites and the links in your profile count as inbound links. Be sure to check and make sure that this is the case with a particular site that you want to use. Not all sites will give you link juice, but many of them do. Here’s a short list of sites you should have profiles at:
BlogCatalog
StumbleUpon
Propeller
Digg
Delicious
MySpace
Bebo (if in the UK)
Make sure that if you set up a social media profile to go ahead and use the site. Many social media sites rise in the rankings for your profile if you use them often. Facebook and StumbleUpon do for sure.
Read More..
Site Design factors for SEO
A small page. A small page is quick to download and generally faster for your browser to display. This results in a minimalist design aesthetic; extra fanciness in the interface slows down the page without giving you much benefit.
Complex algorithms with a simple presentation. Many search features require a great deal of algorithmic complexity and a vast amount of data analysis to make them work well. The trick is to hide all that complexity behind a clean, intuitive user interface. Spelling correction, snippets, sitelinks and query refinements are examples of features that require sophisticated algorithms and are constantly improving. From the user’s point of view search, almost invisibly, just works better.
Features that work everywhere. Features must be designed such that the algorithms and presentation can be adapted to work in all languages and countries. Consider the problem of spell correction in Chinese, where user queries are often not broken up into words or Hebrew/Arabic, where text is written right to left (interestingly, this is believed to be an example of first-mover disadvantage — when chiseling on stone, it is easier to hold the hammer in your right hand!).
Data driven decisions - experiment, experiment, experiment. We try to verify that we’ve done the right thing by running experiments. Designs that may seem promising may end up testing poorly.
Read More..
Complex algorithms with a simple presentation. Many search features require a great deal of algorithmic complexity and a vast amount of data analysis to make them work well. The trick is to hide all that complexity behind a clean, intuitive user interface. Spelling correction, snippets, sitelinks and query refinements are examples of features that require sophisticated algorithms and are constantly improving. From the user’s point of view search, almost invisibly, just works better.
Features that work everywhere. Features must be designed such that the algorithms and presentation can be adapted to work in all languages and countries. Consider the problem of spell correction in Chinese, where user queries are often not broken up into words or Hebrew/Arabic, where text is written right to left (interestingly, this is believed to be an example of first-mover disadvantage — when chiseling on stone, it is easier to hold the hammer in your right hand!).
Data driven decisions - experiment, experiment, experiment. We try to verify that we’ve done the right thing by running experiments. Designs that may seem promising may end up testing poorly.
Read More..
Friday, November 7, 2008
Top 10 Keyword Practices To Kill Your Business
Keywords are an essential part of Search Engine Optimization and PPC Advertising. But all marketing efforts, and money, can go to waste if they are not properly utilized. Here are the most common keyword pitfalls websites and advertisers often dive into.
1. Hiding and Shrinking of keywords.
Using your keywords for your website's content will highly optimize your site. But try going to a website and finding small words just below the copyright or press ctrl-A to highlight all the text. Hiding or shrinking keywords within a website have terrible consequences. Not only will your website not be shown for those keywords, you can actually be banned from search engines.
2. Keyword Overstuffing.
When you are finished with your website's content, read it aloud at least twice to measure how it sounds. When you repeat the same keyword phrase twice in the same sentence or three times in a single paragraph, you have gone overboard. Select the best keywords to use in your content and stick to them. If there are too much to talk about, break them down in sections or use them in other pages of your site.
3. Having your content or keywords as an image.
Search engines have yet to develop a way to index text within an image, so until then, avoid having your content and keywords within images and pictures in your website.
4. Over tagging.
Inputting your search phrases in the meta title, description and keywords of your site is advisable. But do not just insert them for the sake of indexing, there is no point repeating your keywords over and over again in your metatags.
5. Generic Keywords.
This is practically a major mistake. Not only do using generic one-word keywords generate too much competition, they are expensive and oftentimes not as effective as people would think.
Let’s try the consumer perspective. If we are looking to buy a specific product, we would not just search for a general term. We would look for a specific brand, model, and when necessary if it’s affordable. So, people searching for "cheap ipods nano-chromatic" are more likely looking to purchase than people keying in just "mp3 players" or even "ipod".
6. Choosing Competitive Keywords.
Choosing popular keywords often has an immediate consequence of having too many websites using them or advertisers bidding on them.
For SEO, it is hard to compete with other websites, especially older more established ones, for a great position. For PPC, bidding on popular keywords with too much competition is a money losing scheme.
7. Choosing Keywords with NO competition.
Keywords with 0 competition can mean that no one is using them. There is no point ranking number one for a keyword no one looks for. Enough said.
8. Bidding on unrelated keywords.
For PPC advertisers, this is a common mistake. Even if there is low competition and high popularity for this keyword, it would not matter. Imagine bidding on a keyword that will not generate money for your website because that was not what the searcher was looking for in the first place.
9. Not knowing your competition.
If you are an up and coming website, this is a common mistake. Bidding or taking on long tail keywords hoping that alone will be enough. There are billions of websites out there employing the use of keywords to sell. You can’t ignore competition.
There are advanced keyword research tools that provide you with information on competitors’ keywords as well as statistics on how these terms fair in the market. You find out what other advertisers or websites are doing either to improve on their strategies or to avoid them all together, just the same, you cannot avoid not knowing who your competitors are.
10. Not monitoring your keywords.
Some keywords will work for your ad campaign or website for a particular month but come the next season hit an all time low in search or click through rates. It pays to monitor what works and what doesn’t.
It is true that keyword research and application is not an exact science and takes a lot of work. But taking time in properly analyzing, choosing and utilizing your keywords will bring more good in your business in the long run.
Read More..
1. Hiding and Shrinking of keywords.
Using your keywords for your website's content will highly optimize your site. But try going to a website and finding small words just below the copyright or press ctrl-A to highlight all the text. Hiding or shrinking keywords within a website have terrible consequences. Not only will your website not be shown for those keywords, you can actually be banned from search engines.
2. Keyword Overstuffing.
When you are finished with your website's content, read it aloud at least twice to measure how it sounds. When you repeat the same keyword phrase twice in the same sentence or three times in a single paragraph, you have gone overboard. Select the best keywords to use in your content and stick to them. If there are too much to talk about, break them down in sections or use them in other pages of your site.
3. Having your content or keywords as an image.
Search engines have yet to develop a way to index text within an image, so until then, avoid having your content and keywords within images and pictures in your website.
4. Over tagging.
Inputting your search phrases in the meta title, description and keywords of your site is advisable. But do not just insert them for the sake of indexing, there is no point repeating your keywords over and over again in your metatags.
5. Generic Keywords.
This is practically a major mistake. Not only do using generic one-word keywords generate too much competition, they are expensive and oftentimes not as effective as people would think.
Let’s try the consumer perspective. If we are looking to buy a specific product, we would not just search for a general term. We would look for a specific brand, model, and when necessary if it’s affordable. So, people searching for "cheap ipods nano-chromatic" are more likely looking to purchase than people keying in just "mp3 players" or even "ipod".
6. Choosing Competitive Keywords.
Choosing popular keywords often has an immediate consequence of having too many websites using them or advertisers bidding on them.
For SEO, it is hard to compete with other websites, especially older more established ones, for a great position. For PPC, bidding on popular keywords with too much competition is a money losing scheme.
7. Choosing Keywords with NO competition.
Keywords with 0 competition can mean that no one is using them. There is no point ranking number one for a keyword no one looks for. Enough said.
8. Bidding on unrelated keywords.
For PPC advertisers, this is a common mistake. Even if there is low competition and high popularity for this keyword, it would not matter. Imagine bidding on a keyword that will not generate money for your website because that was not what the searcher was looking for in the first place.
9. Not knowing your competition.
If you are an up and coming website, this is a common mistake. Bidding or taking on long tail keywords hoping that alone will be enough. There are billions of websites out there employing the use of keywords to sell. You can’t ignore competition.
There are advanced keyword research tools that provide you with information on competitors’ keywords as well as statistics on how these terms fair in the market. You find out what other advertisers or websites are doing either to improve on their strategies or to avoid them all together, just the same, you cannot avoid not knowing who your competitors are.
10. Not monitoring your keywords.
Some keywords will work for your ad campaign or website for a particular month but come the next season hit an all time low in search or click through rates. It pays to monitor what works and what doesn’t.
It is true that keyword research and application is not an exact science and takes a lot of work. But taking time in properly analyzing, choosing and utilizing your keywords will bring more good in your business in the long run.
Read More..
Thursday, November 6, 2008
SEO top priority for travel sector
Search is playing a key role in the advertising strategies of travel companies, as rising fuel costs and the impact of the credit crunch continue to make life difficult for the sector.
A quarter of travel companies polled by destination and events information provider Whatsonwhen stated that they would increase search engine marketing by up to 50 per cent, with two-thirds of respondents citing search as their current top priority.
"The priority allocated to SEO and increasing destination content goes hand in hand because researching destinations has been shown to be the most popular use of Google in the travel category," noted Joel Brandon Bravo of Whatsonwhen.
This week Ryanair announced a 47 per cent drop in profits, despite having reduced its marketing costs by 50 per cent.
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A quarter of travel companies polled by destination and events information provider Whatsonwhen stated that they would increase search engine marketing by up to 50 per cent, with two-thirds of respondents citing search as their current top priority.
"The priority allocated to SEO and increasing destination content goes hand in hand because researching destinations has been shown to be the most popular use of Google in the travel category," noted Joel Brandon Bravo of Whatsonwhen.
This week Ryanair announced a 47 per cent drop in profits, despite having reduced its marketing costs by 50 per cent.
Read More...
Tuesday, November 4, 2008
Impact of Web Design in Search Engine Optimization
Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a web site, s engine friendly web design is one of the topmost priorities.
The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where search engine friendly web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance.
There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a basic, visually appealing site is easy with the many technology advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. Search engine friendly web design should be easy to use and friendly to both human and robotic browsers.
Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your search engine friendly web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download . Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.
Read More..
The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where search engine friendly web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance.
There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a basic, visually appealing site is easy with the many technology advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. Search engine friendly web design should be easy to use and friendly to both human and robotic browsers.
Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your search engine friendly web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download . Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.
Read More..
Monday, November 3, 2008
How SEO can help you combat recession ?
There is a severe economic downturn which cannot be denied. As small business owner it is very essential to be totally prepared to hold the fort and ride this downturn with effective strategies for survival and growth.
Besides following the commonly given away practical advises such as decreasing your debt, decreasing your expenses; increasing your savings and practicing frugality in your business and personal life I would advise to capitalize from your existing customers and convert maximum of prospects into customers. They can definitely ensure your survival. If you’re running a traditional set-up with not much of technology put to use, you surely need to open up that client directory you used to maintain few years back and start calling up them and promote your services with some healthy discounts.
If you own a good website, you should surely launch some good promotional offers that can help convert your prospects into business. You would also need a good marketing plan as whatever your blowout offer may be; it’s no use if you do not have sufficient website visitors to read about it.
Check out for Search Engine Optimization program. It’s the right antidote needed to get your internet marketing done within a small web marketing budget.
Read More..
Besides following the commonly given away practical advises such as decreasing your debt, decreasing your expenses; increasing your savings and practicing frugality in your business and personal life I would advise to capitalize from your existing customers and convert maximum of prospects into customers. They can definitely ensure your survival. If you’re running a traditional set-up with not much of technology put to use, you surely need to open up that client directory you used to maintain few years back and start calling up them and promote your services with some healthy discounts.
If you own a good website, you should surely launch some good promotional offers that can help convert your prospects into business. You would also need a good marketing plan as whatever your blowout offer may be; it’s no use if you do not have sufficient website visitors to read about it.
Check out for Search Engine Optimization program. It’s the right antidote needed to get your internet marketing done within a small web marketing budget.
Read More..
Friday, October 31, 2008
SEO for Firefox - Now With SEO X-ray
- how the on page optimization of any page looks (headings, meta description, page title)
- the keyword density of the page and popular phrases on the page
- how many links point into a page (total links, or links from external resources)
- how many links point out of a page (as well as the anchor text of these links, nofollow vs follow, internal vs external - all exportable in CSV format)
then this new feature makes it quick and easy to do all of that. Simply right click on the page you are viewing, scroll down to SEO for Firefox, and click on SEO X-ray.
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- the keyword density of the page and popular phrases on the page
- how many links point into a page (total links, or links from external resources)
- how many links point out of a page (as well as the anchor text of these links, nofollow vs follow, internal vs external - all exportable in CSV format)
then this new feature makes it quick and easy to do all of that. Simply right click on the page you are viewing, scroll down to SEO for Firefox, and click on SEO X-ray.
Read More..
How to Use the Footer to Improve SEO and Increase Traffic
The Footer is often overlooked by web designers and web developers alike. But it can be the hidden gem of any well thought website; delivering SEO optimization advantage and bringing additional traffic. Lately, it seems, the footer is showing a new trend in web design altogether. Let’s look at how we can combine beauty and brains in the innocent footer.
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