There is a myth that traffic is hard to get. It is not. Traffic is traffic. It is just a click on a computer. However, good web traffic is hard to get, good web traffic that has a fair proportion of credit card wielding, want what you have got, eager buyers, well that's another story. Here are my top 7 ways to attract some of those eager beavers over to your place:
1. Advertise - No surprises here, but the opportunities on the net are pretty much limitless. Get some expert help if you don't know what you're doing, but Google Adwords is a great place to start.
Then there's banner advertising, classified ads, ads on blog networks, ads on individual sites and blogs, offline advertising in newspapers and magazines, ebay classifieds, trust me, I could on and on. This is another good place to start your advertising campaign.
The important thing to remember when buying advertising is to 'buy relevant' i.e. it is far better to have 1 visitor who wants what you have against 100 visitors who just drift on by, without so much as clicking on one of your 'call to actions' (such as your newsletter sign up, buy button etc.)
2. Buy traffic - Yep, you can buy traffic. 100,000 visitors for so much. Buyer beware. Pop under traffic needs specific offers to make it work and a lot of other 'network' traffic is a lot of rubbish.
As always, when purchasing traffic or advertising, make sure that you have adequate tracking codes in place to make sure you know where your visitors and revenue are coming from (otherwise you will make some bad judgment calls later on).
The other big tip is to buy small and test. Then if it works and only then, scale up. Last word of advice (I promise): Visitor numbers are vanity, profit is sanity.
3. Forums, comments, articles, Press releases, newsletters, tell a friend - I think I've covered most of these options elsewhere but do not underestimate the power of these strategies.
If you have Google Analytics or Fruity Plugins installed you will soon see where your traffic is coming from. One well placed forum post can do wonders for your sagging washing line of a visitor graph! Get someone to sign up to your weekly newsletter and you've got 52 opportunities to get them back to your site.
Give them a reason to do so. Don't forget one of my personal favorites, the tell a friend option. Do you have one on your site?
4. Buy existing website - Too simple really. Buy an existing web-site or a recently expired domain. Make sure they have PR, back links and existing visitors. Then either add a mini site with a link to your target site or put a 301 (permanent redirect) to your target site.
5. Recruit the best SEO expertise you can afford - Search engine optimization is a maze. A big one. Unless you're going to make a career out of it, hire someone in. It will be a heap cheaper in the long run, especially when you put your learning and 'making mistakes' time, along with the lost opportunity costs into the overall equation.
6. Build and or join a blog network - Yep, they are out there. The long way is to build your own, effectively a group of niche related blogs, all making incestuous link love to each other. Their sole purpose in life is to target your 'money site'.
Shorter routes including a buying a blog network and or joining a group of like minded blog owners, who will happily swap semi automated posts with each other.
7. Distribute link bait - This is very powerful and when done right will create riches from rags. The simple concept is to create (or buy) an ebook or piece of software that other people are then incentivized to distribute on your behalf, usually through an affiliate scheme such as Clickbank or the like.
Read More...
Showing posts with label SEO traffic. Show all posts
Showing posts with label SEO traffic. Show all posts
Thursday, January 22, 2009
Sunday, January 11, 2009
7 Ways To Get Traffic
Using Tutorials to drive traffic
Creating tutorials for popular software such as Adobe Photoshop is an easy way to drive traffic. Where should your tutorials for Adobe Photoshop be submitted.
Using Stumbleupon to drive traffic
Signing up is fast and easy, and its free. It brings in a bit of traffic over time, but not a lot. It will however help to bring in new visitors, and the benefit of getting visitors from Stumbleupon is that people who are “stumbling” are interested in finding new content, and unless your site design is totally hopeless, most “stumblers” will hang around for a minute or two, trying to discover what exactly your homepage is about.
Using RSS feeds to drive traffic
A classic approach has always been to publish your RSS to drive traffic, but there are created thousands of new blogs each day, and your content will immediately disappear in the mass of information published. Submit to every one of them.
Using niche sites to drive traffic
Posting to specific sites containing your topic will increase traffic, for a while. Several sites have the option where you can submit news items to their front page, but mostly people would complain if you are simply self-promoting without your information being particular new or interesting. www.stylegala.com drove a lot of traffic to my site early on, but their policies changed, so I stopped posting to that homepage.
Using Digg to drive traffic
A common known effect of Digg is known as the Digg Effect (also known as the Slashdot effect). This is what happens if a particular site is submitted to Digg, Slashdot or Fark or any similar type of site, and receive so much traffic their server simply gives up. This rarely happens for minor sites, but the overall effect of submitting interesting tidbits cannot be underestimated. You will receive a least a little amount of visitors if your submission is at least a little bit interesting, and you will also gain a backlink to your homepage.
Using forums /BBS’s to drive traffic
A quick way to drive traffic to your homepage is to become engaged in various forums regarding your specific niche. Do a search on Google for your particular area in which your homepage refers to, and become a member of the first 10 forums you encounter. Here you sign up and create a signature for every post you make, with a nice description and link back your homepage. Only make relevant comments, or you might be considered a spammer.
Also, most forums (at least the most well visited) have a high PR (Google PageRank) since many people link to their site, and unless they have added the “link red=nofollow” to external links, your site will gain PR from those pages. They share their high PR with all other external links, and the benefits from a SEO perspective might be limited, but the traffic driven will be very targeted and relevant and should convert a lot better.
Using link directories to drive traffic
Now, this is not in any way a new nor novel idea to drive traffic. It might not bring traffic except from random referrals from search engines
. It will take some time, and it is important to remember every link counts for the quest for the #1 spot.
Read MOre..
Creating tutorials for popular software such as Adobe Photoshop is an easy way to drive traffic. Where should your tutorials for Adobe Photoshop be submitted.
Using Stumbleupon to drive traffic
Signing up is fast and easy, and its free. It brings in a bit of traffic over time, but not a lot. It will however help to bring in new visitors, and the benefit of getting visitors from Stumbleupon is that people who are “stumbling” are interested in finding new content, and unless your site design is totally hopeless, most “stumblers” will hang around for a minute or two, trying to discover what exactly your homepage is about.
Using RSS feeds to drive traffic
A classic approach has always been to publish your RSS to drive traffic, but there are created thousands of new blogs each day, and your content will immediately disappear in the mass of information published. Submit to every one of them.
Using niche sites to drive traffic
Posting to specific sites containing your topic will increase traffic, for a while. Several sites have the option where you can submit news items to their front page, but mostly people would complain if you are simply self-promoting without your information being particular new or interesting. www.stylegala.com drove a lot of traffic to my site early on, but their policies changed, so I stopped posting to that homepage.
Using Digg to drive traffic
A common known effect of Digg is known as the Digg Effect (also known as the Slashdot effect). This is what happens if a particular site is submitted to Digg, Slashdot or Fark or any similar type of site, and receive so much traffic their server simply gives up. This rarely happens for minor sites, but the overall effect of submitting interesting tidbits cannot be underestimated. You will receive a least a little amount of visitors if your submission is at least a little bit interesting, and you will also gain a backlink to your homepage.
Using forums /BBS’s to drive traffic
A quick way to drive traffic to your homepage is to become engaged in various forums regarding your specific niche. Do a search on Google for your particular area in which your homepage refers to, and become a member of the first 10 forums you encounter. Here you sign up and create a signature for every post you make, with a nice description and link back your homepage. Only make relevant comments, or you might be considered a spammer.
Also, most forums (at least the most well visited) have a high PR (Google PageRank) since many people link to their site, and unless they have added the “link red=nofollow” to external links, your site will gain PR from those pages. They share their high PR with all other external links, and the benefits from a SEO perspective might be limited, but the traffic driven will be very targeted and relevant and should convert a lot better.
Using link directories to drive traffic
Now, this is not in any way a new nor novel idea to drive traffic. It might not bring traffic except from random referrals from search engines
. It will take some time, and it is important to remember every link counts for the quest for the #1 spot.
Read MOre..
Friday, December 12, 2008
How to use the Internet to get customers in ‘09
As a New Year’s gift, WebVisible has developed nine simple tips that can help you develop an effective online marketing strategy for 2009. These actionable hints will increase your chance of being found online, and increase your chance of turning Web site visitors into customers.
1. Do Some Sleuthing. When doing your own shopping, use Internet search engines to find local businesses. See what comes up and use your own shopping behavior as an indicator of what a consumer is likely to do when looking for a business like yours.
Put on the hat of a consumer who might be inclined to contact you or do business with you. What were the compelling Web sites that induced you to visit or call their business, and to make a purchase? Do you know the keywords your customers use to find you online?
2. Look Beyond Online Directory Listings. Having a listing in the search engine’s local maps section or in the online Yellow Pages is a good start, but it’s not enough. People use search engines!
Since most traffic to online directories comes from search engines, you are also at least one additional step removed from your potential customers. Wouldn’t it be better to be where your potential customers are? Online listings are categorized by business and show your competitors as well.
You have very little control over the content and very little ability to distinguish yourself. Consider an investment in paid search engine marketing to get more control of your message and as close to potential customers as possible.
3. Understand the Relationship Between Online and Offline. Offline advertising, such as print, local cable TV, radio and direct mail, helps drive awareness and interest. But when in need, consumers use search engines to research and find solutions. You must be there.
For every $1 spent online, Internet research influences $2.56 in offline purchases (ROI Research 2006), and that figure will grow to $4.68 by 2012 (BIGresearch, 2007).
Use traditional media to build your brand and increase awareness. Use search to bring ready-to-buy customers to your door.
4. Pay Attention to Your Competition. You probably know your local competition well. Or do you? The Internet has broken down many geographic competitive barriers, and there are probably many competitors outside of your area that you can learn from. What are
they doing online?
Pretend you’re a consumer. Are they easier to find than you? Why? Does their Web site make it easier to learn about their products or services and help the reader make a decision? How? Make no mistake, regardless of the business, some of your competitors are no doubt thinking
about their online marketing strategies to drive traffic to their Web sites and earn new business in the coming year.
5. Make Your Web Site Compelling. First impressions are critical, especially on the Web.
Ask 10 people to provide feedback on your Web site. What is their first impression of your credibility? Does the content instantly convey your business and the value you provide?
Use your Web site to not only display your qualifications, but also as a way to capture the attention of the visitor. Put yourself in your customers’ shoes. What need are they trying to solve? Think solutions,
testimonials, advice, discounts, offers - capture their attention and help them through the purchase cycle. Make contacting you easy - display your phone number, hours of operation, e-mail address and other details prominently.
6. Optimize Your Web Site for Search Engines. Optimizing your Web site so that it can be found more easily on search engines can be a formidable and ongoing task.
But there are some simple things you can do to help:
- Fix all broken links.
- Add fresh content to your site and pepper it with keywords that are relevant to your business.
- Try to use the keywords in the headings of your pages (H1 and H2 title tags).
- Try to establish in-bound links to your site.
- Link to other relevant sites and ask them to link to you as a business relationship. (Think of a realtor who knows all the mortgage agents, interior decorators and remodeling specialists, and can refer clients for a good deal.)
- But make sure the external links open a new window - you want to keep visitors on your site.
- Name all the photos and images on your site with keywords; they’re searchable too!
7. Understand Search Engine Marketing. Paid search engine marketing (SEM) is one of the best things business owners can do to gain an immediate Internet presence to promote their local businesses.
Sponsored ads appear in the right-hand column and across the top of the “search engine results page” when a user searches for a product or service. When the consumer clicks on a sponsored ad he or she is directed to the advertiser’s Web site. The advertiser determines the “keywords” that best describe the business, and determines a bid price (how much he is willing to pay to have his ads appear in the sponsored links).
When someone clicks, the advertiser is charged. Based on the advertiser’s desire for many or a few targeted visitors, he can dedicate and manage a monthly budget for his campaign.
8. Marketing is an Investment - Demand ROI. Marketing should be an investment, not an expense. An investment means a return. Whether it’s search marketing, a Yellow Pages ad or door hangers, demand to know how a return on your investment will be determined.
Search engine advertising offers a quick, affordable and measurable way to get the tangible returns on investment (ROI) for your dollar. Add this in when factoring the allocation percentages of your marketing investment, and put your money where you can measure the value. What should the math look like?
With search engine marketing, it should be easy to calculate. For example, let’s
assume you ran a search engine marketing campaign over a four month period:
- Clicks to Web site: 400
- Conversion rate: 3% (depending on individual close rate)
- Monthly spend: $250
- Average new sale: $500
- Gross revenue: $6,000 (12 customers x $500)
- Net revenue: $5,000 ($6,000 - 4 months at $250/month)
- ROI: 5:1
9. Let Experts Help. Do you know how to create the most effective search engine ads to attract the right customers for your business?
As a small business owner, how much free time do you have? If you do have extra time, do you want to spend it learning the complexities of Internet marketing, managing multiple campaigns and constantly fine-tuning to keep up with what is displayed and when?
When it comes to acquiring new customers and growing your business in a tightening economy, don’t let the process become an obstacle! And don’t go it alone - let the experts help. After all, you hire an architect to design a building or home, so why not hire a search engine marketing expert to design your online marketing and customer acquisition strategy?
Read More..
1. Do Some Sleuthing. When doing your own shopping, use Internet search engines to find local businesses. See what comes up and use your own shopping behavior as an indicator of what a consumer is likely to do when looking for a business like yours.
Put on the hat of a consumer who might be inclined to contact you or do business with you. What were the compelling Web sites that induced you to visit or call their business, and to make a purchase? Do you know the keywords your customers use to find you online?
2. Look Beyond Online Directory Listings. Having a listing in the search engine’s local maps section or in the online Yellow Pages is a good start, but it’s not enough. People use search engines!
Since most traffic to online directories comes from search engines, you are also at least one additional step removed from your potential customers. Wouldn’t it be better to be where your potential customers are? Online listings are categorized by business and show your competitors as well.
You have very little control over the content and very little ability to distinguish yourself. Consider an investment in paid search engine marketing to get more control of your message and as close to potential customers as possible.
3. Understand the Relationship Between Online and Offline. Offline advertising, such as print, local cable TV, radio and direct mail, helps drive awareness and interest. But when in need, consumers use search engines to research and find solutions. You must be there.
For every $1 spent online, Internet research influences $2.56 in offline purchases (ROI Research 2006), and that figure will grow to $4.68 by 2012 (BIGresearch, 2007).
Use traditional media to build your brand and increase awareness. Use search to bring ready-to-buy customers to your door.
4. Pay Attention to Your Competition. You probably know your local competition well. Or do you? The Internet has broken down many geographic competitive barriers, and there are probably many competitors outside of your area that you can learn from. What are
they doing online?
Pretend you’re a consumer. Are they easier to find than you? Why? Does their Web site make it easier to learn about their products or services and help the reader make a decision? How? Make no mistake, regardless of the business, some of your competitors are no doubt thinking
about their online marketing strategies to drive traffic to their Web sites and earn new business in the coming year.
5. Make Your Web Site Compelling. First impressions are critical, especially on the Web.
Ask 10 people to provide feedback on your Web site. What is their first impression of your credibility? Does the content instantly convey your business and the value you provide?
Use your Web site to not only display your qualifications, but also as a way to capture the attention of the visitor. Put yourself in your customers’ shoes. What need are they trying to solve? Think solutions,
testimonials, advice, discounts, offers - capture their attention and help them through the purchase cycle. Make contacting you easy - display your phone number, hours of operation, e-mail address and other details prominently.
6. Optimize Your Web Site for Search Engines. Optimizing your Web site so that it can be found more easily on search engines can be a formidable and ongoing task.
But there are some simple things you can do to help:
- Fix all broken links.
- Add fresh content to your site and pepper it with keywords that are relevant to your business.
- Try to use the keywords in the headings of your pages (H1 and H2 title tags).
- Try to establish in-bound links to your site.
- Link to other relevant sites and ask them to link to you as a business relationship. (Think of a realtor who knows all the mortgage agents, interior decorators and remodeling specialists, and can refer clients for a good deal.)
- But make sure the external links open a new window - you want to keep visitors on your site.
- Name all the photos and images on your site with keywords; they’re searchable too!
7. Understand Search Engine Marketing. Paid search engine marketing (SEM) is one of the best things business owners can do to gain an immediate Internet presence to promote their local businesses.
Sponsored ads appear in the right-hand column and across the top of the “search engine results page” when a user searches for a product or service. When the consumer clicks on a sponsored ad he or she is directed to the advertiser’s Web site. The advertiser determines the “keywords” that best describe the business, and determines a bid price (how much he is willing to pay to have his ads appear in the sponsored links).
When someone clicks, the advertiser is charged. Based on the advertiser’s desire for many or a few targeted visitors, he can dedicate and manage a monthly budget for his campaign.
8. Marketing is an Investment - Demand ROI. Marketing should be an investment, not an expense. An investment means a return. Whether it’s search marketing, a Yellow Pages ad or door hangers, demand to know how a return on your investment will be determined.
Search engine advertising offers a quick, affordable and measurable way to get the tangible returns on investment (ROI) for your dollar. Add this in when factoring the allocation percentages of your marketing investment, and put your money where you can measure the value. What should the math look like?
With search engine marketing, it should be easy to calculate. For example, let’s
assume you ran a search engine marketing campaign over a four month period:
- Clicks to Web site: 400
- Conversion rate: 3% (depending on individual close rate)
- Monthly spend: $250
- Average new sale: $500
- Gross revenue: $6,000 (12 customers x $500)
- Net revenue: $5,000 ($6,000 - 4 months at $250/month)
- ROI: 5:1
9. Let Experts Help. Do you know how to create the most effective search engine ads to attract the right customers for your business?
As a small business owner, how much free time do you have? If you do have extra time, do you want to spend it learning the complexities of Internet marketing, managing multiple campaigns and constantly fine-tuning to keep up with what is displayed and when?
When it comes to acquiring new customers and growing your business in a tightening economy, don’t let the process become an obstacle! And don’t go it alone - let the experts help. After all, you hire an architect to design a building or home, so why not hire a search engine marketing expert to design your online marketing and customer acquisition strategy?
Read More..
Wednesday, December 10, 2008
4 Steps To Better Search Rankings And Traffic
1. Perform proper keyword research
Grab every keyword that is relevant to your site.
Think of keywords that may describe your product or services, even words relating to geography, accessories, relevant industries and even uses for what you’re selling (think photography keywords if you’re selling digital cameras).
2. Build A Great Site
A great site doesn’t have to be fancy. It doesn’t have to be more than basic HTML. It just needs to be easy to navigate so your visitors can find what they are looking for on your site without feeling overwhelmed or lost.
Use title and meta tags, a sitemap and natural-word URLs. A clean site without a whole lot of code is more friendly to the search engines.
3. Get Links
Quality links to your site plays a huge role in how high your site will rank in the search engines.
Develop a good web 2.0 link building strategy and start generating links from sites like Digg, Propeller StumbleUpon, Hub Pages, EzineArticles, and Blogger.
4. Manage Your Keyword Traffic
Once you are getting traffic to your site you need to analyze your stats.
After awhile, you’ll be amazed at the number of keywords being used to find your site that you didn’t even create content around because you didn’t find that keyword or they keyword tools said they would get very little traffic.
Read More..
Grab every keyword that is relevant to your site.
Think of keywords that may describe your product or services, even words relating to geography, accessories, relevant industries and even uses for what you’re selling (think photography keywords if you’re selling digital cameras).
2. Build A Great Site
A great site doesn’t have to be fancy. It doesn’t have to be more than basic HTML. It just needs to be easy to navigate so your visitors can find what they are looking for on your site without feeling overwhelmed or lost.
Use title and meta tags, a sitemap and natural-word URLs. A clean site without a whole lot of code is more friendly to the search engines.
3. Get Links
Quality links to your site plays a huge role in how high your site will rank in the search engines.
Develop a good web 2.0 link building strategy and start generating links from sites like Digg, Propeller StumbleUpon, Hub Pages, EzineArticles, and Blogger.
4. Manage Your Keyword Traffic
Once you are getting traffic to your site you need to analyze your stats.
After awhile, you’ll be amazed at the number of keywords being used to find your site that you didn’t even create content around because you didn’t find that keyword or they keyword tools said they would get very little traffic.
Read More..
Tuesday, November 11, 2008
20 Unique & Handy SEO Tips
There are thousands of tips available to the Do-It-Yourself webmaster who wants a boost in SEO rank. Unfortunately, only rarely do any of these “insights” turn into ideas that actually work. And, if they do, it could take ages to see any visible effect on search rankings! The other alternative is to hire someone — who’ll likely charge an arm and leg to get a visible boost in SEO rank and who’s strategies may do as much harm as good.
1) Be Prepared. The first thing you need to do is make sure and be sure that your site is ready for Search Engine Optimization. You do not want your visitors to arrive to an unfinished and incomplete site. “Coming Soon” and “Under Construction” pages will repel them to other more useful sites.
2) Avoid Javascript. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
3) Content is King. Be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
4) Build Backlinks. If content is believed to be king, then links are queen. Build a network of quality back links using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
5) Don’t obsess over PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
6) Focus on Titles. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
7) Keep it Fresh! Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
8) The Key to Good Links. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a simple detail lacking “Click here” link.
9) Phrasing it Correctly. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
10) Don’t Design in a Vaccum. Don’t design your web site without considering SEO. If you’re not the web designer then make sure this person understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
11) Keep Adding Keywords. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
12) Don’t Split Your Link Juice. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
13) Ditch the Long Names. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.
14) Forget About Frames! Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
15) What Really Counts. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
16) Get Indexed Quickly. Got a new web site you want spidered? Submitting through Google’s regular submission form can take several grueling weeks. The quickest way to get your site spidered is by getting a link to it through another quality site, as well as submitting your site to several free search engines which submit your site to 100’s of others on one simple submission. For Example: Fast Submit SEO Site
17) Start a Blog. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three times a week with good, fresh content to feed those little crawlers.
18) Quality Counts. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
19) Don’t Abuse The System. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you, due to the fact that there are many web developers that try to abuse SEO keywords.
20) Guilt by Association. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
And there you have it! 20 tips and tricks uniquely fit for many if not all of your SEO needs!
Read More..
1) Be Prepared. The first thing you need to do is make sure and be sure that your site is ready for Search Engine Optimization. You do not want your visitors to arrive to an unfinished and incomplete site. “Coming Soon” and “Under Construction” pages will repel them to other more useful sites.
2) Avoid Javascript. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
3) Content is King. Be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
4) Build Backlinks. If content is believed to be king, then links are queen. Build a network of quality back links using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
5) Don’t obsess over PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
6) Focus on Titles. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
7) Keep it Fresh! Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
8) The Key to Good Links. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a simple detail lacking “Click here” link.
9) Phrasing it Correctly. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
10) Don’t Design in a Vaccum. Don’t design your web site without considering SEO. If you’re not the web designer then make sure this person understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
11) Keep Adding Keywords. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
12) Don’t Split Your Link Juice. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
13) Ditch the Long Names. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.
14) Forget About Frames! Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
15) What Really Counts. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
16) Get Indexed Quickly. Got a new web site you want spidered? Submitting through Google’s regular submission form can take several grueling weeks. The quickest way to get your site spidered is by getting a link to it through another quality site, as well as submitting your site to several free search engines which submit your site to 100’s of others on one simple submission. For Example: Fast Submit SEO Site
17) Start a Blog. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three times a week with good, fresh content to feed those little crawlers.
18) Quality Counts. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
19) Don’t Abuse The System. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you, due to the fact that there are many web developers that try to abuse SEO keywords.
20) Guilt by Association. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
And there you have it! 20 tips and tricks uniquely fit for many if not all of your SEO needs!
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Friday, November 7, 2008
SEO Travel Writing Provides Immediate Benefits
SEO writing is not only one of the hottest topics in the business world today; it is also one of the most effective tools in your arsenal to engender better traffic generation. SEO (Search Engine Optimization) uses keywords to help generate better search engine result placement. These keywords are the same terms used by consumers to search for information online; by using keywords, you can help drive targeted traffic to your website.
SEO travel writing uses SEO procedures to generate greater traffic to travel websites and other online travel authorities. By combining SEO procedures with travel writing, you are able to increase your traffic flow by a tremendous amount. However, these are not “blind” visits. Targeted traffic helps create a better conversion ratio for your website. In essence, you are attracting visitors already interested in the topic, destination or subject.
However, SEO travel writing must combine the best of SEO elements with accurate travel writing to engender these benefits. SEO procedures can backfire if not used correctly. The same applies to travel writing. Without a skilled travel writer, your visitors can be left with the wrong impression of your website, your company or your organization. Inaccurate travel writing, incorrect phrasing and other hazards involved with using a nonprofessional writer can drive traffic away.
In fact, travel writing is a skill in itself. Finding a writer or writing company capable of combining that skill with the required SEO elements can be quite a task. Where do you find a writer capable of producing dramatic, accurate travel writing using search engine optimization procedures?
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SEO travel writing uses SEO procedures to generate greater traffic to travel websites and other online travel authorities. By combining SEO procedures with travel writing, you are able to increase your traffic flow by a tremendous amount. However, these are not “blind” visits. Targeted traffic helps create a better conversion ratio for your website. In essence, you are attracting visitors already interested in the topic, destination or subject.
However, SEO travel writing must combine the best of SEO elements with accurate travel writing to engender these benefits. SEO procedures can backfire if not used correctly. The same applies to travel writing. Without a skilled travel writer, your visitors can be left with the wrong impression of your website, your company or your organization. Inaccurate travel writing, incorrect phrasing and other hazards involved with using a nonprofessional writer can drive traffic away.
In fact, travel writing is a skill in itself. Finding a writer or writing company capable of combining that skill with the required SEO elements can be quite a task. Where do you find a writer capable of producing dramatic, accurate travel writing using search engine optimization procedures?
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Monday, November 3, 2008
Internet Marketing Strategies to Research Your Competition’s Traffic, SEO and PPC
When it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly.
Using the right internet marketing strategies to research your competitors traffic, SEO and PPC efforts allows you to save time to market and look for inherent holes in their tactics.
Let’s take PPC for example, if optimized properly to represent your content, keywords and objectives for your landing pages, this can be a wonderful method to generate traffic and sales. But why pay each time someone discovers your link and call to action.
Considering that 8 out of 10 people click organic search results anyway, why are you paying for 100%of the traffic volume. Granted, each tactic has its place, the only reason an organic SEO company would employ Pay per click | (PPC) marketing, is to test the waters of conversion before settling on optimizing a group of exact, broad match or related keywords.
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Using the right internet marketing strategies to research your competitors traffic, SEO and PPC efforts allows you to save time to market and look for inherent holes in their tactics.
Let’s take PPC for example, if optimized properly to represent your content, keywords and objectives for your landing pages, this can be a wonderful method to generate traffic and sales. But why pay each time someone discovers your link and call to action.
Considering that 8 out of 10 people click organic search results anyway, why are you paying for 100%of the traffic volume. Granted, each tactic has its place, the only reason an organic SEO company would employ Pay per click | (PPC) marketing, is to test the waters of conversion before settling on optimizing a group of exact, broad match or related keywords.
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Friday, October 31, 2008
How to Use the Footer to Improve SEO and Increase Traffic
The Footer is often overlooked by web designers and web developers alike. But it can be the hidden gem of any well thought website; delivering SEO optimization advantage and bringing additional traffic. Lately, it seems, the footer is showing a new trend in web design altogether. Let’s look at how we can combine beauty and brains in the innocent footer.
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