As a New Year’s gift, WebVisible has developed nine simple tips that can help you develop an effective online marketing strategy for 2009. These actionable hints will increase your chance of being found online, and increase your chance of turning Web site visitors into customers.
1. Do Some Sleuthing. When doing your own shopping, use Internet search engines to find local businesses. See what comes up and use your own shopping behavior as an indicator of what a consumer is likely to do when looking for a business like yours.
Put on the hat of a consumer who might be inclined to contact you or do business with you. What were the compelling Web sites that induced you to visit or call their business, and to make a purchase? Do you know the keywords your customers use to find you online?
2. Look Beyond Online Directory Listings. Having a listing in the search engine’s local maps section or in the online Yellow Pages is a good start, but it’s not enough. People use search engines!
Since most traffic to online directories comes from search engines, you are also at least one additional step removed from your potential customers. Wouldn’t it be better to be where your potential customers are? Online listings are categorized by business and show your competitors as well.
You have very little control over the content and very little ability to distinguish yourself. Consider an investment in paid search engine marketing to get more control of your message and as close to potential customers as possible.
3. Understand the Relationship Between Online and Offline. Offline advertising, such as print, local cable TV, radio and direct mail, helps drive awareness and interest. But when in need, consumers use search engines to research and find solutions. You must be there.
For every $1 spent online, Internet research influences $2.56 in offline purchases (ROI Research 2006), and that figure will grow to $4.68 by 2012 (BIGresearch, 2007).
Use traditional media to build your brand and increase awareness. Use search to bring ready-to-buy customers to your door.
4. Pay Attention to Your Competition. You probably know your local competition well. Or do you? The Internet has broken down many geographic competitive barriers, and there are probably many competitors outside of your area that you can learn from. What are
they doing online?
Pretend you’re a consumer. Are they easier to find than you? Why? Does their Web site make it easier to learn about their products or services and help the reader make a decision? How? Make no mistake, regardless of the business, some of your competitors are no doubt thinking
about their online marketing strategies to drive traffic to their Web sites and earn new business in the coming year.
5. Make Your Web Site Compelling. First impressions are critical, especially on the Web.
Ask 10 people to provide feedback on your Web site. What is their first impression of your credibility? Does the content instantly convey your business and the value you provide?
Use your Web site to not only display your qualifications, but also as a way to capture the attention of the visitor. Put yourself in your customers’ shoes. What need are they trying to solve? Think solutions,
testimonials, advice, discounts, offers - capture their attention and help them through the purchase cycle. Make contacting you easy - display your phone number, hours of operation, e-mail address and other details prominently.
6. Optimize Your Web Site for Search Engines. Optimizing your Web site so that it can be found more easily on search engines can be a formidable and ongoing task.
But there are some simple things you can do to help:
- Fix all broken links.
- Add fresh content to your site and pepper it with keywords that are relevant to your business.
- Try to use the keywords in the headings of your pages (H1 and H2 title tags).
- Try to establish in-bound links to your site.
- Link to other relevant sites and ask them to link to you as a business relationship. (Think of a realtor who knows all the mortgage agents, interior decorators and remodeling specialists, and can refer clients for a good deal.)
- But make sure the external links open a new window - you want to keep visitors on your site.
- Name all the photos and images on your site with keywords; they’re searchable too!
7. Understand Search Engine Marketing. Paid search engine marketing (SEM) is one of the best things business owners can do to gain an immediate Internet presence to promote their local businesses.
Sponsored ads appear in the right-hand column and across the top of the “search engine results page” when a user searches for a product or service. When the consumer clicks on a sponsored ad he or she is directed to the advertiser’s Web site. The advertiser determines the “keywords” that best describe the business, and determines a bid price (how much he is willing to pay to have his ads appear in the sponsored links).
When someone clicks, the advertiser is charged. Based on the advertiser’s desire for many or a few targeted visitors, he can dedicate and manage a monthly budget for his campaign.
8. Marketing is an Investment - Demand ROI. Marketing should be an investment, not an expense. An investment means a return. Whether it’s search marketing, a Yellow Pages ad or door hangers, demand to know how a return on your investment will be determined.
Search engine advertising offers a quick, affordable and measurable way to get the tangible returns on investment (ROI) for your dollar. Add this in when factoring the allocation percentages of your marketing investment, and put your money where you can measure the value. What should the math look like?
With search engine marketing, it should be easy to calculate. For example, let’s
assume you ran a search engine marketing campaign over a four month period:
- Clicks to Web site: 400
- Conversion rate: 3% (depending on individual close rate)
- Monthly spend: $250
- Average new sale: $500
- Gross revenue: $6,000 (12 customers x $500)
- Net revenue: $5,000 ($6,000 - 4 months at $250/month)
- ROI: 5:1
9. Let Experts Help. Do you know how to create the most effective search engine ads to attract the right customers for your business?
As a small business owner, how much free time do you have? If you do have extra time, do you want to spend it learning the complexities of Internet marketing, managing multiple campaigns and constantly fine-tuning to keep up with what is displayed and when?
When it comes to acquiring new customers and growing your business in a tightening economy, don’t let the process become an obstacle! And don’t go it alone - let the experts help. After all, you hire an architect to design a building or home, so why not hire a search engine marketing expert to design your online marketing and customer acquisition strategy?
Read More..
Showing posts with label Search engine traffic. Show all posts
Showing posts with label Search engine traffic. Show all posts
Friday, December 12, 2008
Wednesday, December 10, 2008
4 Steps To Better Search Rankings And Traffic
1. Perform proper keyword research
Grab every keyword that is relevant to your site.
Think of keywords that may describe your product or services, even words relating to geography, accessories, relevant industries and even uses for what you’re selling (think photography keywords if you’re selling digital cameras).
2. Build A Great Site
A great site doesn’t have to be fancy. It doesn’t have to be more than basic HTML. It just needs to be easy to navigate so your visitors can find what they are looking for on your site without feeling overwhelmed or lost.
Use title and meta tags, a sitemap and natural-word URLs. A clean site without a whole lot of code is more friendly to the search engines.
3. Get Links
Quality links to your site plays a huge role in how high your site will rank in the search engines.
Develop a good web 2.0 link building strategy and start generating links from sites like Digg, Propeller StumbleUpon, Hub Pages, EzineArticles, and Blogger.
4. Manage Your Keyword Traffic
Once you are getting traffic to your site you need to analyze your stats.
After awhile, you’ll be amazed at the number of keywords being used to find your site that you didn’t even create content around because you didn’t find that keyword or they keyword tools said they would get very little traffic.
Read More..
Grab every keyword that is relevant to your site.
Think of keywords that may describe your product or services, even words relating to geography, accessories, relevant industries and even uses for what you’re selling (think photography keywords if you’re selling digital cameras).
2. Build A Great Site
A great site doesn’t have to be fancy. It doesn’t have to be more than basic HTML. It just needs to be easy to navigate so your visitors can find what they are looking for on your site without feeling overwhelmed or lost.
Use title and meta tags, a sitemap and natural-word URLs. A clean site without a whole lot of code is more friendly to the search engines.
3. Get Links
Quality links to your site plays a huge role in how high your site will rank in the search engines.
Develop a good web 2.0 link building strategy and start generating links from sites like Digg, Propeller StumbleUpon, Hub Pages, EzineArticles, and Blogger.
4. Manage Your Keyword Traffic
Once you are getting traffic to your site you need to analyze your stats.
After awhile, you’ll be amazed at the number of keywords being used to find your site that you didn’t even create content around because you didn’t find that keyword or they keyword tools said they would get very little traffic.
Read More..
Monday, December 8, 2008
Benefits of Search Engine Optimization
Today, many website owners dream of to have website with top search engine ranking. To get your website on the top of the search engine requires the perfect search engine optimization solution. Therefore search engine optimization solution plays a crucial role to your online marketing strategy; let your business be small or large.
Search engine optimization is the process of developing or modifying the on and off-page elements of a website. Search engines are the highly effective marketing tools to make the website on top. The art of search engine optimization process requires different skills to give customers what they want and search engines what they want. Search engine optimization process involves a series of steps including-
• Mapping out keyword strategy
• Optimizing the website structure
• Develop and optimize web pages with keyword rich content
• Code optimization
• Valuable link building and promotion
• Measure results and resources
• Refine strategy and tactics
Search engine optimization gives your website a real competitive advantage. Quality search engine optimization solution offers web site promotion, which helps the website to attract both search engines and potential site visitors. Thus improving relevant traffic to the websites is likely to offer you with an excellent return rate on investment. Thereby helps the online business to increase sales and lead generation. So traffic is considered to be the most obvious benefit of search engine optimization.
Read More...
Search engine optimization is the process of developing or modifying the on and off-page elements of a website. Search engines are the highly effective marketing tools to make the website on top. The art of search engine optimization process requires different skills to give customers what they want and search engines what they want. Search engine optimization process involves a series of steps including-
• Mapping out keyword strategy
• Optimizing the website structure
• Develop and optimize web pages with keyword rich content
• Code optimization
• Valuable link building and promotion
• Measure results and resources
• Refine strategy and tactics
Search engine optimization gives your website a real competitive advantage. Quality search engine optimization solution offers web site promotion, which helps the website to attract both search engines and potential site visitors. Thus improving relevant traffic to the websites is likely to offer you with an excellent return rate on investment. Thereby helps the online business to increase sales and lead generation. So traffic is considered to be the most obvious benefit of search engine optimization.
Read More...
Tuesday, November 18, 2008
Five Important Tips for SEO
When you are about to launch your website, you feel quite confused which SEO should be chosen for the getting a good ranking, and off course a good traffic to your website. Traffic to your website depends on the Search engine optimization process, which you might be aware of but here are with few tips on how to choose a good SEO for the purpose.
A) Rank of the SEO
First thing first in this process is the ability and the capability of the SEO. The ability of a SEO can be tested by asking for the rating of the company itself. If an SEO cannot rate itself at a good rank, than it is hardly possible that it can do the same task for you. So, in case you are hunting for an SEO, make sure you ask for the company’s own rating first.
B) Set realistic targets
Second most important thing is the target that you suggest and they agree. If an SEO company is making you a commitment of getting a good ranking in just a month or so, forget it as such promises are false because the targets are unrealistic. SEO ranking is an on going process and there are a lot of criteria that a website needs to fulfill for getting a good positing with the SEO. There are a lot of tools and standards that are used as a base for the calculation of the position. Any well experienced SEO will be aware of the process and working of the search engines and would set a realistic target for you.
C) Service base of SEO
While you are all set to choose an SEO to work for you, you must make a quick revision of the SEO services that an SEO is likely to provide to its users/ clients. The service base of an SEO includes other things as well, besides the main function of projecting the website and giving it a ranking. Before signing the deal make sure you have clarified what you will be provided for with the money you spend. In case you are unaware of the SEO functions and services you can clarify your doubts at the SEO forum. Link building and updating of the site are few of the services which are given together in a package.
D) Service backup
Service backup is also one of the major areas of concern while you are looking for an SEO company. Any good SEO company should be able to back up all the services it is committed to give. In the market you are likely to find many that can promise a great deal but only good and reputed ones are able to back up their services. However, they may not guarantee their work. Your search should be for a company that gives a reliable services back even if it does not guarantee. A lot of queries and questions might have bogged down your head as to what is the need of signing a SEO firm that doesn’t give guarantee but is there to give a service back, well all these questions have clear answers to them at SEO blogs and SEO forums that are specially working to solve your problems.
E) clear analysis
Last but not the least look for clear warning signs that can show you the right picture and can even show you the right path. These warning signs can be many and few of them are laid down for you right here:-
1) Often many SEO firms ask their clients to develop multiple sites so that it can help in link building. Also, they find it an easy way to attract different search engines. If you are planning to say yes to such an SEO firm I would recommend you not to do so as you will only end up wasting your resource. For good Search engine optimization rating you need not have many sites but a one good website with essential articles and proper link back-ups. Incase you wish to make use of two or more website make sure you have two different topics that do not somehow relate each other.
Read More..
A) Rank of the SEO
First thing first in this process is the ability and the capability of the SEO. The ability of a SEO can be tested by asking for the rating of the company itself. If an SEO cannot rate itself at a good rank, than it is hardly possible that it can do the same task for you. So, in case you are hunting for an SEO, make sure you ask for the company’s own rating first.
B) Set realistic targets
Second most important thing is the target that you suggest and they agree. If an SEO company is making you a commitment of getting a good ranking in just a month or so, forget it as such promises are false because the targets are unrealistic. SEO ranking is an on going process and there are a lot of criteria that a website needs to fulfill for getting a good positing with the SEO. There are a lot of tools and standards that are used as a base for the calculation of the position. Any well experienced SEO will be aware of the process and working of the search engines and would set a realistic target for you.
C) Service base of SEO
While you are all set to choose an SEO to work for you, you must make a quick revision of the SEO services that an SEO is likely to provide to its users/ clients. The service base of an SEO includes other things as well, besides the main function of projecting the website and giving it a ranking. Before signing the deal make sure you have clarified what you will be provided for with the money you spend. In case you are unaware of the SEO functions and services you can clarify your doubts at the SEO forum. Link building and updating of the site are few of the services which are given together in a package.
D) Service backup
Service backup is also one of the major areas of concern while you are looking for an SEO company. Any good SEO company should be able to back up all the services it is committed to give. In the market you are likely to find many that can promise a great deal but only good and reputed ones are able to back up their services. However, they may not guarantee their work. Your search should be for a company that gives a reliable services back even if it does not guarantee. A lot of queries and questions might have bogged down your head as to what is the need of signing a SEO firm that doesn’t give guarantee but is there to give a service back, well all these questions have clear answers to them at SEO blogs and SEO forums that are specially working to solve your problems.
E) clear analysis
Last but not the least look for clear warning signs that can show you the right picture and can even show you the right path. These warning signs can be many and few of them are laid down for you right here:-
1) Often many SEO firms ask their clients to develop multiple sites so that it can help in link building. Also, they find it an easy way to attract different search engines. If you are planning to say yes to such an SEO firm I would recommend you not to do so as you will only end up wasting your resource. For good Search engine optimization rating you need not have many sites but a one good website with essential articles and proper link back-ups. Incase you wish to make use of two or more website make sure you have two different topics that do not somehow relate each other.
Read More..
Monday, November 17, 2008
Why Google Must Die
It's called SEO—search engine optimization—and it's pretty much all anyone working with Web sites ever talks about nowadays. You may think it consists of ways to trick the search engines, Google in particular, into giving you higher than usual page rankings. But in fact, it centers around the idea that Google sucks so much that companies think they need to use SEO to get the results they deserve.
By reverse-engineering the way Google operates, SEO experts can see how the process works. From a user's perspective, once you learn how Google does what it does, it's a miracle that you ever get the right results. And from my experience, the right results in many circumstances are nearly impossible to obtain—and may never be obtainable in the future.
Let's look at some of the problems that have developed over the years.
Inability to identify a home site. All the search engines have this habit, but often it is laughable. You'd think that if I were looking for Art Jenkins, and Art Jenkins had a Web site named Artjenkins.com, search engines would list that first, right? Most often this page is never listed anywhere.
Read More..
By reverse-engineering the way Google operates, SEO experts can see how the process works. From a user's perspective, once you learn how Google does what it does, it's a miracle that you ever get the right results. And from my experience, the right results in many circumstances are nearly impossible to obtain—and may never be obtainable in the future.
Let's look at some of the problems that have developed over the years.
Inability to identify a home site. All the search engines have this habit, but often it is laughable. You'd think that if I were looking for Art Jenkins, and Art Jenkins had a Web site named Artjenkins.com, search engines would list that first, right? Most often this page is never listed anywhere.
Read More..
Friday, November 14, 2008
What are The Benefits of Directory Submission?
Before even talking about benefits, do you know what directory submission is? It is a concept similar to the yellow pages, or directory assistance. Essentially, it gets your website listed in different web directories. Now, what are the benefits or directory submission?
Directory submission gets your website known to a wider number of people. Two web directories are Google and Yahoo. It is just like opening a phone directory. All you will see are business or personal listings arranged alphabetically. If you are looking for a certain service, it would be so easy to look it up. But did you notice that some listings are larger than others, bolder or more colorful? The business that did that had to pay more, but it is a justified expense because your eyes tend to zoom in on the large box or the bold print. Isn't it true that you normally would call that highlighted business, simply because it is bigger or bolder?
The same principle works with web directories. Submitting your website into a directory means getting your website indexed. It lets people know you exist and that you are open for business. It gets you noticed.
Another benefit of directory submission are the links. It has one way links or links exchanged with other complimentary sites. For example, if you are a website for men and their hobbies, you could have links with retailers of certain gadgets and toys, and vice versa. This can help drive more people to visit your website. Thus, it can boost your search engine optimization.
Read More..
Directory submission gets your website known to a wider number of people. Two web directories are Google and Yahoo. It is just like opening a phone directory. All you will see are business or personal listings arranged alphabetically. If you are looking for a certain service, it would be so easy to look it up. But did you notice that some listings are larger than others, bolder or more colorful? The business that did that had to pay more, but it is a justified expense because your eyes tend to zoom in on the large box or the bold print. Isn't it true that you normally would call that highlighted business, simply because it is bigger or bolder?
The same principle works with web directories. Submitting your website into a directory means getting your website indexed. It lets people know you exist and that you are open for business. It gets you noticed.
Another benefit of directory submission are the links. It has one way links or links exchanged with other complimentary sites. For example, if you are a website for men and their hobbies, you could have links with retailers of certain gadgets and toys, and vice versa. This can help drive more people to visit your website. Thus, it can boost your search engine optimization.
Read More..
How to build traffic to your blog
With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services.
But a blog is like a website. "Write and they will come" isn't exactly a magic formula to bring in traffic by the boatload.
If you need to promote your website in order to build traffic to it, you need to promote your blog as well.
Here are some ways you can become a well-read and influential blogger.
1. Write Posts That People Will Want To Read
2. Optimize Your Posts for Search Engines
3. Submit Your Blog and RSS Feed To Directories
4. Ping The Blog Services
5. Build Links To Your Blog
6. Edit Your Blog Posts Into Articles
7. Create Buzz About Your Blog
8. Capture Subscribers By Email
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1. Write Posts That People Will Want To Read
This should be common sense, but many marketers tend to forget that their readers are real people and that you need to use the principles of online copywriting to make your headlines and copy interesting to your readers.
If you write posts that people enjoy reading, they will reward you by returning to your blog regularly.
Make your posts conversational, pithy and topical. Keep them short and stick to one topic per post.
Write often and regularly so that both readers and search engines visit your blog more often.
2. Optimize Your Posts for Search Engines
Blog-SEOI cover this topic in detail in my article on "Search Engine Optimization For Blogs" Blog SEO
But here are the most important rules to follow to get your posts listed for keywords of your choice.
* Make sure your blog URL contains the primary keyword you want to optimize for
* Use your primary keywords in the title of your post
* Use your secondary keywords in the body of your post
* Use your keywords in the anchor text of links in the body of your posts
3. Submit Your Blog and RSS Feed To Directories
If you publish a blog you should submit your blog and RSS feed to big directories like Yahoo and Dmoz, as well as the numerous blog directories and search engines.
Here is the best list I've found of places to submit your feed or blog, compiled by Luigi Canali De Rossi, who writes under the pseudonym Robin Good.
RSS SpecificationsBest Blog Directory And RSS Submission Sites Masternewmedia.org Top55
Another list of sites to submit your Blog. Rss-specifications.com - RSS Submission
4. Ping The Blog Services
There are a number of services designed specifically for tracking and connecting blogs. By sending a small ping to each service you let them know you've updated your blog so they can come check you out.
Bookmark the Ping-O-Matic ping results page so you can visit it and quickly ping a number of services with a single click.
Pingomatic.com
5. Build Links To Your Blog
I recommend the methods here as the best ways to get links pointing to your blog
* Link to your blog from each page on your main website
* Trackback to other blogs in your posts
* Post legitimate comments on other blogs with related topics
* Offer to exchange links with other similarly themed blogs and websites
6. Edit Your Blog Posts Into Articles
One of the best methods for promoting your website is to write articles and submit them to article directories.
The suggestion for extending this to edit your blog posts into articles and submit them to directories came from the coach at "Explode Blog Traffic" who also has other noteworthy suggestions at his blog here. How To Explode Blog Traffic.
You'll find an extensive list of article directories here Ebizwhiz-publishing.com - Submit Articles
7. Create Buzz About Your Blog
Creating a buzz about your blog posts and topic in the local and online media will give your marketing a viral component.
* Create a controversy around your blog or it's topic.
* Distribute bumper stickers or other merchandise with your blog's URL and tagline.
* Write a press release about something newsworthy and tie it in with your blog topic.
8. Capture Subscribers By Email
It may seem strange for a blogger to send out updates by email, but email is still the #1 choice of most people who want to receive news and information.
Read More..
But a blog is like a website. "Write and they will come" isn't exactly a magic formula to bring in traffic by the boatload.
If you need to promote your website in order to build traffic to it, you need to promote your blog as well.
Here are some ways you can become a well-read and influential blogger.
1. Write Posts That People Will Want To Read
2. Optimize Your Posts for Search Engines
3. Submit Your Blog and RSS Feed To Directories
4. Ping The Blog Services
5. Build Links To Your Blog
6. Edit Your Blog Posts Into Articles
7. Create Buzz About Your Blog
8. Capture Subscribers By Email
-----
1. Write Posts That People Will Want To Read
This should be common sense, but many marketers tend to forget that their readers are real people and that you need to use the principles of online copywriting to make your headlines and copy interesting to your readers.
If you write posts that people enjoy reading, they will reward you by returning to your blog regularly.
Make your posts conversational, pithy and topical. Keep them short and stick to one topic per post.
Write often and regularly so that both readers and search engines visit your blog more often.
2. Optimize Your Posts for Search Engines
Blog-SEOI cover this topic in detail in my article on "Search Engine Optimization For Blogs" Blog SEO
But here are the most important rules to follow to get your posts listed for keywords of your choice.
* Make sure your blog URL contains the primary keyword you want to optimize for
* Use your primary keywords in the title of your post
* Use your secondary keywords in the body of your post
* Use your keywords in the anchor text of links in the body of your posts
3. Submit Your Blog and RSS Feed To Directories
If you publish a blog you should submit your blog and RSS feed to big directories like Yahoo and Dmoz, as well as the numerous blog directories and search engines.
Here is the best list I've found of places to submit your feed or blog, compiled by Luigi Canali De Rossi, who writes under the pseudonym Robin Good.
RSS SpecificationsBest Blog Directory And RSS Submission Sites Masternewmedia.org Top55
Another list of sites to submit your Blog. Rss-specifications.com - RSS Submission
4. Ping The Blog Services
There are a number of services designed specifically for tracking and connecting blogs. By sending a small ping to each service you let them know you've updated your blog so they can come check you out.
Bookmark the Ping-O-Matic ping results page so you can visit it and quickly ping a number of services with a single click.
Pingomatic.com
5. Build Links To Your Blog
I recommend the methods here as the best ways to get links pointing to your blog
* Link to your blog from each page on your main website
* Trackback to other blogs in your posts
* Post legitimate comments on other blogs with related topics
* Offer to exchange links with other similarly themed blogs and websites
6. Edit Your Blog Posts Into Articles
One of the best methods for promoting your website is to write articles and submit them to article directories.
The suggestion for extending this to edit your blog posts into articles and submit them to directories came from the coach at "Explode Blog Traffic" who also has other noteworthy suggestions at his blog here. How To Explode Blog Traffic.
You'll find an extensive list of article directories here Ebizwhiz-publishing.com - Submit Articles
7. Create Buzz About Your Blog
Creating a buzz about your blog posts and topic in the local and online media will give your marketing a viral component.
* Create a controversy around your blog or it's topic.
* Distribute bumper stickers or other merchandise with your blog's URL and tagline.
* Write a press release about something newsworthy and tie it in with your blog topic.
8. Capture Subscribers By Email
It may seem strange for a blogger to send out updates by email, but email is still the #1 choice of most people who want to receive news and information.
Read More..
Thursday, November 13, 2008
Mobile websites 'need adequate SEO'
Businesses must do more to ensure their mobile websites have a presence in search engine listings, an expert has asserted.
According to Mobile Commerce chief executive Steve Page, not enough mobile sites in the travel sector in particular make adequate use of search engine optimisation (SEO) to stay high in search rankings, TravelMole reports.
He told the EyeforTravel Mobile Technology in Travel seminar: "We know that web users on mobiles tend to use a search tool like Google or Yahoo! to find what they want rather than going direct to the website they need, so it's incredibly important that people are properly directed to your site once they have searched."
Mr Page went on to demonstrate the need for mobile SEO by conducting a search for British Airways (BA) on his own handset. Both the normal BA site and bmi's website ranked higher than the airline's mobile site.
According to Nielsen Mobile, online search is the second most popular mobile web activity among European handset owners.
Read More..
According to Mobile Commerce chief executive Steve Page, not enough mobile sites in the travel sector in particular make adequate use of search engine optimisation (SEO) to stay high in search rankings, TravelMole reports.
He told the EyeforTravel Mobile Technology in Travel seminar: "We know that web users on mobiles tend to use a search tool like Google or Yahoo! to find what they want rather than going direct to the website they need, so it's incredibly important that people are properly directed to your site once they have searched."
Mr Page went on to demonstrate the need for mobile SEO by conducting a search for British Airways (BA) on his own handset. Both the normal BA site and bmi's website ranked higher than the airline's mobile site.
According to Nielsen Mobile, online search is the second most popular mobile web activity among European handset owners.
Read More..
5 Tips To Grow Search Engine Traffic To Your Blog
1. Know your keywords
Keywords are the building blocks of a blog and web site. Naturally, you should target just one keyword per blog post. Avoid creating content just for the sake of having the keyword on your blog. You should provide valuable content and impress the visitors. Only then will they consider subscribing to your content feed.
You should be thinking about what the visitors do on your site. Optimizing the result from the same amount of traffic is as important, if not more.
2. Optimize your blog design
You will be surprised that many bloggers claim their blog themes or templates as search engine friendly because the themes were advertised as such. Spend some time to check the template to make sure it has the right title tag, order of content, heading tags and so on.
Your time will be well spent. After all, it is most likely a one-time task. It may make a difference between ranking for long tail keywords and not getting found at all.
3. Restructure your site
Theming with silos is a great way to structure and divide your blog content into subtopics. Many SEO experts represent siloing as simple tiered content. They are quite similar in a few points but nevertheless you should thinking about making your content topics obvious to search engines.
Tiered content without proper linking doesn’t help build topic on your site. For instance, you should only link to a silo (or parent) instead of children cross another silo. Good practice avoids diluting the theme of your site or blog.
That can help rankings because once search engines think your blog is related to certain subtopic, you are going to get more long tail keywords for that subtopic.
4. Gain inbound links
There is more than one way to do it, from article marketing to link baiting, blog commenting, forum marketing and so on. When you are just starting out, every little tactic matters to grow your traffic level to a few hundreds a day.
Your aim is to reach more center of influence. Once you are at this level, every new post will result in a few more backlinks to your blog.
5. Patience
As the age of your domain increases, your blog will also be considered more valuable, especially if you keep it active throughout the time.
Search engine optimization doesn’t produce flood of traffic immediately but it is often worth the effort. Giving up too early in the process is one of the biggest reasons why people fail at this.
Another thing to keep in mind is that traffic from organic search grows gradually. As you target more keywords within your content and gain more authority through backlinks, you will only grow your traffic.
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Keywords are the building blocks of a blog and web site. Naturally, you should target just one keyword per blog post. Avoid creating content just for the sake of having the keyword on your blog. You should provide valuable content and impress the visitors. Only then will they consider subscribing to your content feed.
You should be thinking about what the visitors do on your site. Optimizing the result from the same amount of traffic is as important, if not more.
2. Optimize your blog design
You will be surprised that many bloggers claim their blog themes or templates as search engine friendly because the themes were advertised as such. Spend some time to check the template to make sure it has the right title tag, order of content, heading tags and so on.
Your time will be well spent. After all, it is most likely a one-time task. It may make a difference between ranking for long tail keywords and not getting found at all.
3. Restructure your site
Theming with silos is a great way to structure and divide your blog content into subtopics. Many SEO experts represent siloing as simple tiered content. They are quite similar in a few points but nevertheless you should thinking about making your content topics obvious to search engines.
Tiered content without proper linking doesn’t help build topic on your site. For instance, you should only link to a silo (or parent) instead of children cross another silo. Good practice avoids diluting the theme of your site or blog.
That can help rankings because once search engines think your blog is related to certain subtopic, you are going to get more long tail keywords for that subtopic.
4. Gain inbound links
There is more than one way to do it, from article marketing to link baiting, blog commenting, forum marketing and so on. When you are just starting out, every little tactic matters to grow your traffic level to a few hundreds a day.
Your aim is to reach more center of influence. Once you are at this level, every new post will result in a few more backlinks to your blog.
5. Patience
As the age of your domain increases, your blog will also be considered more valuable, especially if you keep it active throughout the time.
Search engine optimization doesn’t produce flood of traffic immediately but it is often worth the effort. Giving up too early in the process is one of the biggest reasons why people fail at this.
Another thing to keep in mind is that traffic from organic search grows gradually. As you target more keywords within your content and gain more authority through backlinks, you will only grow your traffic.
Read More..
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