Almost four in ten business marketers intend to concentrate primarily on search engine optimisation (SEO) in the next six months, a new survey has shown.
Carried out by the Online Marketing Blog, the poll of more than 400 marketing professionals revealed that the slowing economy will prompt 36 per cent of firms to focus on SEO in the near future.
This was followed by blogging, which received 33 per cent of the vote, and pay-per-click search marketing with 26 per cent.
Email promotions, social networking and managing blogger relationships also appeared in the top six.
Commenting on the results, Lee Odden of the Online Marketing Blog said the research showed that SEO is now viewed as a "comfort" strategy by many.
"Search is about customers reaching/seeking companies, not the other way around. With SEO, it isn't a matter of 'should we?' - it's a matter of 'what's stopping you?'," he stated.
A recent study by e-commerce software firm SLI Systems revealed that SEO is currently being used by 87 per cent of online retailers in the US.