Internet marketing is the use of a wide variety of techniques to get potential clients or customers take notice of a service or product using online technology and a different marketing skill set. One aspect of Internet marketing is SEO or search engine optimization. SEO is mainly the use of on-page or on-the-site and off-page or off-the-site methods to make a search engine qualify a site to be put on the top of the search engine results pages or SERPs. Why the need for a website to get placed on the top of the SERPs? This is to direct traffic to that site since people who use search engines, like Google, Yahoo, Ask and MSN, in looking for information have the habit of checking out the sites that are the most visible - the sites on the top of the SERPs.
So what does this have to do with copywriting? Content is king, this is the mantra of online marketers. However this is not the only ingredient in making one’s online marketing efforts fruitful. Dressing up the king, er, the content is another effective way to get your way as an Internet marketer. This means optimizing the content to be more appreciated by the search engine users and the little program components, aka search engine spiders or bots that grade a site’s qualification to be placed on the top of the SERPs.
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