Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results.
The design of your website is one of the most crucial aspects. Often your website may be the first glimpse that potential customers have of your business - that first impression must reflect the strengths and ideals of your company and how to optimise your website for search engines. SEO is one of the most important aspects when building your website.
Help search engines see and read your pages in order rank well, and by using keywords that are relevant, relevant page titles, clean Meta Data and good clean content within your site is a good start in getting search engines to rank your website. People may think that website optimisation only involves Meta and Title Tags, but it actually involves allot more that just that. Clever design and copy writing are also utilised to have the website demand the attention it deserves. Keep in mind that the number of times keywords are used within a website affects the website’s optimisation potential for search engines. Read more..