White and Black Hat SEO

White hat SEO techniques follow the general guidelines of search engines; they are considered ethical techniques and are therefore viewed positively by the major search engines. The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites.

As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..