These are few ethical SEO tips to get stable search engine rankings.
1. Firstly we need a unique design with foremost features. Google always pay their faith to unique web designs, obviously those designs should be very search engine friendly with different kinds of search engine bots.
2. Then we need to concentrate about the age of that site. If the site is very new into the market then you have to face problems to get ranked in top competitive keywords else you can proceed for those keywords.
3. Before starting SEO work we need a quality keyword research for that site. On-page optimization is the base of any SEO optimization and keyword research is the foundation of any on-page optimization.
4. Search engine rankings are mainly depending upon the Meta title and description of every page of that website. Smart use of keywords within the title tag and Meta description is denoted as the professionalism of any SEO services.
5. Then we need to shuffle our targeted keywords with our content and that content should be fresh, catchy as well as unique for the business market.
6. We need to make modifications at our content in a regular interval to maintain the uniqueness of that content.
7. Fixing the canonical issue of that website for better result as well as optimize all images with appropriate alt tags.
8. It is better to rotate internal links of that website through that catchy content with the help of targeted keywords, because search engine crawlers as well as viewers are traveling through the links only.
9. If it is possible then place a brief description within H2 tag of that website with smart punching of targeted keywords at the header part.
10. Placing text links for internal pages is denoted as good SEO services at the footer section. We can use our targeted keywords within those texts while interlinking our important pages.
11. Never ever concentrating on any kind of black hat techniques such as placing hiding content, corking, vast use of targeted keywords within the content etc.