A new blog featuring expert guidance and advice about email marketing, search engine optimisation (SEO), social networking and Web 2.0 strategies has been launched.
Dr. Scott's Cool Marketing and Business Blog is the brainchild of Philadelphia marketing professor Dr Scott Testa who is hoping he can use his 20 years of experience and the knowledge of a number of guest writers to help educate people about the internet marketing sector.
Predicting what the next 12 months could have in store for the industry, he remarked: "I am really looking forward to 2009.
"Unique and inexpensive marketing techniques are going to be at the forefront."
As well as containing more than four dozen educational articles, the blog also acts as a hub for several other websites and blogs, linking to over 20 in total.
Email marketing, SEO and paid search should be at the heart of any online marketing strategy, according to Straight Up Search.