- how the on page optimization of any page looks (headings, meta description, page title)
- the keyword density of the page and popular phrases on the page
- how many links point into a page (total links, or links from external resources)
- how many links point out of a page (as well as the anchor text of these links, nofollow vs follow, internal vs external - all exportable in CSV format)
then this new feature makes it quick and easy to do all of that. Simply right click on the page you are viewing, scroll down to SEO for Firefox, and click on SEO X-ray.
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Friday, October 31, 2008
More SEO Tips for Bloggers
Meta tags won’t help your Search Engine Optimization (SEO) because they don’t have an impact on your SEO ranking. However, meta descriptions can help because people may want to search/link/read more if the description is interesting.
The “title” portion of the img src tag is only useful to you. It allows you to give your images more description so you know what you’ve shown in your image. It is not at all used in SEO. On the other hand, the “alt” portion of the img src tag offers some help with SEO, but only in Google Images.
It is possible to over-optimize your blog or web site for SEO. If, for instance, you’re writing a post about cell phones, you may choose to use several variations of cell phone: cell phone, cellphone, mobile phone, Verizon, iPhone, etc. This can overwhelm your post because you’re using too many keywords in the hopes of stronger SEO. Your readers are turned off and not reading. Instead, focus on what is irresistable. What is the most interesting part of your post? What will make the readers more interested?
What not to do for SEO: Don’t micro-focus your posts. You’ll most likely end up with short, limited posts that read more like an advertisement. In turn, these types of posts rarely offer value.
Read More..
The “title” portion of the img src tag is only useful to you. It allows you to give your images more description so you know what you’ve shown in your image. It is not at all used in SEO. On the other hand, the “alt” portion of the img src tag offers some help with SEO, but only in Google Images.
It is possible to over-optimize your blog or web site for SEO. If, for instance, you’re writing a post about cell phones, you may choose to use several variations of cell phone: cell phone, cellphone, mobile phone, Verizon, iPhone, etc. This can overwhelm your post because you’re using too many keywords in the hopes of stronger SEO. Your readers are turned off and not reading. Instead, focus on what is irresistable. What is the most interesting part of your post? What will make the readers more interested?
What not to do for SEO: Don’t micro-focus your posts. You’ll most likely end up with short, limited posts that read more like an advertisement. In turn, these types of posts rarely offer value.
Read More..
Church SEO: Getting Religious Links
You created the website for a purpose: to serve the congregation. Promotion, therefore, should be focused within the actual congregation (and not elsewhere). In the event that the church wants to reach out to prospective new members, what options are available?
There are a number of strategies that can be employed to garner those links.
1.Churchgoers who already maintain blogs can write about the church with a link.
2.Consider thinking about other events that have some religious correlation, such as weddings and funerals. When digging into these, consider service providers (florists, photographers, caterers, etc.) Address the concerns about weddings/funerals on your site -- be sure that the site welcomes and addresses those needing to make arrangements for either occasion.
3.Make sure that the URL of the church is highly visible in program materials (and I'd say signage too outside the church's physical location). Put the URL in your answering machine messages.
4.Document church events from the perspective of your congregation. For example, a bake sale can be posted with a video on YouTube (with the URL embedded on the bottom or at the end, of course).
5.Ask charities that your church participates in to add a link to your site.
6.Get your pastor to blog.
7.Build a directory of local churches so that out-of-towners can find you.
8.If the church is affiliated with Boy Scouts or Girl Scouts, create a home on the web for these guys.
9.Find niche authority sites in the church atmosphere.
10.Get links from other churches in the area.
11.Get links from location authorities, such as media and government.
12.Get links from local non-for-profits such as local entities that use your premises for events.
Read More..
There are a number of strategies that can be employed to garner those links.
1.Churchgoers who already maintain blogs can write about the church with a link.
2.Consider thinking about other events that have some religious correlation, such as weddings and funerals. When digging into these, consider service providers (florists, photographers, caterers, etc.) Address the concerns about weddings/funerals on your site -- be sure that the site welcomes and addresses those needing to make arrangements for either occasion.
3.Make sure that the URL of the church is highly visible in program materials (and I'd say signage too outside the church's physical location). Put the URL in your answering machine messages.
4.Document church events from the perspective of your congregation. For example, a bake sale can be posted with a video on YouTube (with the URL embedded on the bottom or at the end, of course).
5.Ask charities that your church participates in to add a link to your site.
6.Get your pastor to blog.
7.Build a directory of local churches so that out-of-towners can find you.
8.If the church is affiliated with Boy Scouts or Girl Scouts, create a home on the web for these guys.
9.Find niche authority sites in the church atmosphere.
10.Get links from other churches in the area.
11.Get links from location authorities, such as media and government.
12.Get links from local non-for-profits such as local entities that use your premises for events.
Read More..
Seo Facts And Basics-small Leap Yet Giant Step Towards Internet Marketing Success
Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the unwritten protocols that must be learned and kept in mind by every aspiring Internet marketer. Thus, if you are unfamiliar with SEO, you will experience difficulty in terms of achieving your Internet marketing business objectives.
Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you type on the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization.
Read More...
Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you type on the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization.
Read More...
What is black-hat SEO ? All webmaster must check this.
Most people doesn’t know about black hat SEO techniques. Black hat SEO is also know as Spamdexing.
Following are considering as Black Hat
-Keyword stuffing. (keyword stuffing include excessive use of keywords to increase SEO. )
-Hidden text and invisible text.
-Link farms.
Search engines takes their maximum effect to remove sites from their index, who practice black-hat methods as these methods will ;
- Degrade the relevance of the search
- Degrade user experience.
So webmaster be careful when doing your SEO. Think long run. Do not use Black-hat methods. Do not handover your campaign to SEO firms who practice black-hat methods.
Black-hat methods used by webmasters to hide texts.
Read More..
Following are considering as Black Hat
-Keyword stuffing. (keyword stuffing include excessive use of keywords to increase SEO. )
-Hidden text and invisible text.
-Link farms.
Search engines takes their maximum effect to remove sites from their index, who practice black-hat methods as these methods will ;
- Degrade the relevance of the search
- Degrade user experience.
So webmaster be careful when doing your SEO. Think long run. Do not use Black-hat methods. Do not handover your campaign to SEO firms who practice black-hat methods.
Black-hat methods used by webmasters to hide texts.
Read More..
How to Use the Footer to Improve SEO and Increase Traffic
The Footer is often overlooked by web designers and web developers alike. But it can be the hidden gem of any well thought website; delivering SEO optimization advantage and bringing additional traffic. Lately, it seems, the footer is showing a new trend in web design altogether. Let’s look at how we can combine beauty and brains in the innocent footer.
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Performance Related SEO In An Economic Downturn
Like a number of SEO companies we have occasionally offered performance related services in the past. These normally work by us taking a percentage of the increase in revenue we drive via organic search.
The problem with these agreements is when it comes to setting benchmark figures to measure our performance against. When the economy is in freefall and retailers in most industries are issuing profit warnings even the best SEO companies might struggle to achieve positive growth over the next 24 months.
Some industries such as insurance and payday loans are recession proof but in retail it wouldn’t be a surprise to see online revenues falling by 20-40%. Any SEO company on a performance related contract benchmarked against last years turnover is going to really struggle!
Of course SEO is a fantastic way to increase profitability during these uncertain times. If you can maintain turnover while your competitors are losing then you gain valuable market share. Once the economy recovers you have a huge advantage by being at the top of Google for all your keywords.
Read More...
The problem with these agreements is when it comes to setting benchmark figures to measure our performance against. When the economy is in freefall and retailers in most industries are issuing profit warnings even the best SEO companies might struggle to achieve positive growth over the next 24 months.
Some industries such as insurance and payday loans are recession proof but in retail it wouldn’t be a surprise to see online revenues falling by 20-40%. Any SEO company on a performance related contract benchmarked against last years turnover is going to really struggle!
Of course SEO is a fantastic way to increase profitability during these uncertain times. If you can maintain turnover while your competitors are losing then you gain valuable market share. Once the economy recovers you have a huge advantage by being at the top of Google for all your keywords.
Read More...
Friday, October 24, 2008
Investing In Pay Per Click Marketing
Generating traffic to your site can be a problem but pay per click can provide a very cost effective solution. The reason for this is how superior it is against almost every other type of advertising. Quite often the reason people don’t use pay per click is because they just don’t understand it; this article should provide sufficient information to make things clearer.
Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. If someone likes your ad text they will click on your link and be redirected to your site and provide they stay for more than ten seconds, you will pay the hosting site some money as thanks. The sites that provide you with hosting when it comes to this sort of advertisement are usually big with a large amount of traffic and will have some relationship to the product or services that you are trying to put across. For many people the benefit of only paying when the service is used i.
Rather than paying for a month’s worth of advertisements that might bring you no clients, here, you will only pay when people notice the advertisement and then go on to your site. There have been stories about company’s competitors carrying out dirty tricks by continually clicking on their link in an effort increase their advertising costs but thankfully that is not something that occurs very often. When you use pay per click marketing, you will benefit from using directed and targeted marketing. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.
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Essentially, when you decide that you want to try this kind of advertising, you will create a small ad referring to your site that will be put up on a larger site that many people frequently look at. If someone likes your ad text they will click on your link and be redirected to your site and provide they stay for more than ten seconds, you will pay the hosting site some money as thanks. The sites that provide you with hosting when it comes to this sort of advertisement are usually big with a large amount of traffic and will have some relationship to the product or services that you are trying to put across. For many people the benefit of only paying when the service is used i.
Rather than paying for a month’s worth of advertisements that might bring you no clients, here, you will only pay when people notice the advertisement and then go on to your site. There have been stories about company’s competitors carrying out dirty tricks by continually clicking on their link in an effort increase their advertising costs but thankfully that is not something that occurs very often. When you use pay per click marketing, you will benefit from using directed and targeted marketing. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.
Read More...
6 Powerful Truths About SEO That You Don’t Know
Truth 1: The Page Title of The Website Linking To You Matters
Yep, this one matters a lot. If the title of the links page includes one or more of your keywords, it will give the link to your site more weight. So check into your prospective link partners, and look at the title of the page your link will be on.
You can usually find this pretty easily by using the backlink listing from above, as most page titles will be listed in the search engine results.
Truth 2: The Number of Outbound Links On The Website That Is Linking To You
One page can only have so much “importance” (Page Rank) to give away, so the more links on the page, the less the link to your site counts. Therefore, if your site is the only outbound link on the page, it’s going to carry much more weight than a “links page” with 100 outbound links on it. I suggest a maximum of 25 links per page - many more than that devalues your link too much.
This one will require the quite a bit of work if your link is on a lot of typical links pages. You’ll have to visit the page and manually count how many links on the page are outbound links.
Truth 3: The Content of The Page Linking To You
If you can get a link on a content page (as opposed to a links page) it will definitely be to your benefit. This is because 1) there probably won’t be many other outbound links on that page, and 2) the content on the page will most likely be related to the keywords in your anchor text, so the search engines will give your link more weight. You’ll also enjoy the bonus of the targeted traffic coming directly from that page. It can be tedious to find out which sites have your link on a content page. You may be able to find this out by checking the referrers’ section of your stats package - if you’re getting quite a few clicks from a certain site, your link is probably on a page with some content.
Truth 4: The Number And Type Of Links Linking To The Page That’s Linking To You
Wow, that was a mouthful. In a nutshell, the more the owner(s) of the site linking to you concentrated on offpage optimization while they were considering their linking partners, the more it will increase your link’s weight.
This is pretty much worthless to try to figure out on your own, unless you have dedicated staff people who you can pay, or a program to automate this process and report back to you. You’ll have to find out the offpage optimization for each site linking to you, and that will take time you don’t have.
Truth 5: The IP Addresses Of The Pages Linking To You
Search engines look up the IP address of the pages linking to you, and links from the same IP are devalued accordingly. This is to keep webmasters from pointing all of their sites at each other. It’s not a bad thing to have more than one link per IP, but it’s more valuable to have lots of links from different addresses.
To find the IPs of the pages linking to you, go to http://www.webrankinfo.com/english/tools/class-c-checker.php and enter between 2 and 10 links to check their IP addresses. However, this will become very tedious if you have hundreds or thousands of backlinks to check.
Truth 6: Whether Or Not The Websites Linking To You Are Deemed By Google As An Authority Website
This is something most webmasters don’t even know exists - “authority websites.” Most government (.gov) sites are considered “authority” sites. Or, sites like About.com, Microsoft.com, and others have also reached the “authority” status. This status is usually granted only to “supersites” that include tons of content and information, and if you can get a link from one of these sites to your site, it can be a huge positive effect on your rank. It’s almost impossible to know if a site is considered an authority, but any site with PR 8-10 is probably in this category.
Read More..
Yep, this one matters a lot. If the title of the links page includes one or more of your keywords, it will give the link to your site more weight. So check into your prospective link partners, and look at the title of the page your link will be on.
You can usually find this pretty easily by using the backlink listing from above, as most page titles will be listed in the search engine results.
Truth 2: The Number of Outbound Links On The Website That Is Linking To You
One page can only have so much “importance” (Page Rank) to give away, so the more links on the page, the less the link to your site counts. Therefore, if your site is the only outbound link on the page, it’s going to carry much more weight than a “links page” with 100 outbound links on it. I suggest a maximum of 25 links per page - many more than that devalues your link too much.
This one will require the quite a bit of work if your link is on a lot of typical links pages. You’ll have to visit the page and manually count how many links on the page are outbound links.
Truth 3: The Content of The Page Linking To You
If you can get a link on a content page (as opposed to a links page) it will definitely be to your benefit. This is because 1) there probably won’t be many other outbound links on that page, and 2) the content on the page will most likely be related to the keywords in your anchor text, so the search engines will give your link more weight. You’ll also enjoy the bonus of the targeted traffic coming directly from that page. It can be tedious to find out which sites have your link on a content page. You may be able to find this out by checking the referrers’ section of your stats package - if you’re getting quite a few clicks from a certain site, your link is probably on a page with some content.
Truth 4: The Number And Type Of Links Linking To The Page That’s Linking To You
Wow, that was a mouthful. In a nutshell, the more the owner(s) of the site linking to you concentrated on offpage optimization while they were considering their linking partners, the more it will increase your link’s weight.
This is pretty much worthless to try to figure out on your own, unless you have dedicated staff people who you can pay, or a program to automate this process and report back to you. You’ll have to find out the offpage optimization for each site linking to you, and that will take time you don’t have.
Truth 5: The IP Addresses Of The Pages Linking To You
Search engines look up the IP address of the pages linking to you, and links from the same IP are devalued accordingly. This is to keep webmasters from pointing all of their sites at each other. It’s not a bad thing to have more than one link per IP, but it’s more valuable to have lots of links from different addresses.
To find the IPs of the pages linking to you, go to http://www.webrankinfo.com/english/tools/class-c-checker.php and enter between 2 and 10 links to check their IP addresses. However, this will become very tedious if you have hundreds or thousands of backlinks to check.
Truth 6: Whether Or Not The Websites Linking To You Are Deemed By Google As An Authority Website
This is something most webmasters don’t even know exists - “authority websites.” Most government (.gov) sites are considered “authority” sites. Or, sites like About.com, Microsoft.com, and others have also reached the “authority” status. This status is usually granted only to “supersites” that include tons of content and information, and if you can get a link from one of these sites to your site, it can be a huge positive effect on your rank. It’s almost impossible to know if a site is considered an authority, but any site with PR 8-10 is probably in this category.
Read More..
Thursday, October 23, 2008
Travel SEO – How to Target Searchers at the Right Stage of the Buying Cycle
First of all how we interpret the typical search behaviour of online travel customers when looking to purchase a holiday online:
Get Holiday Ideas – At the initial stage the travel consumer has a reasonable idea about the type of holiday they are looking to go on, but will still be looking for inspiration. They will go straight to a search engine to find further information about the destinations they can visit to meet this requirement. They will try to identify the holiday via a series of searches such as “summer holiday 2009”, “beach holiday”, narrowing down towards the location with searches such as “beach holiday in Europe” etc.
Destination Research – The type of results users will be looking for at these stage are generally travel guides, they have a budget in mind but the most important goal is to identify the location. Users will continue by performing informational searches such as “Climate in Greece”, “hurricane season in the Caribbean”, “best Mediterranean beach holidays in September”.
Confirm Location – In order to find a suitable destination which meets the user’s needs they will perform queries such as “summer holiday in Italy”, “weekend in South of France”, “self-catering holiday in Tenerife” or “all-inclusive honeymoon to the Maldives”. Once comparing multiple destinations a decision is made to confirm the destination. Next they are likely to research deeper into the more specific locations via various research and long-tail queries such as “beach holidays in the South of France”, “best location in the French Riviera”, “hotels in Nice”, “where to stay in Monaco” etc.
Compare Packages & Transport Options –The next stage is to identify the preferred mode of transport, this will include various comparisons for flights, trains or driving. Users will look for a range of travel related queries such as “cheap flights to Nice” and “Eurostar to Nice” as well as considering holiday packages which include transport. These are still mainly research based queries, but the user now has a clear idea about where, when and how they want to go on holiday.
Select Hotel – Ok, they’ve found a cheap flight to Nice, which is the best travel option so far, now time to find a hotel which matches up with this or perhaps a holiday package which combines both at a cheaper rate. Back off to Google searching for “hotels in Nice” this time. They will scan for the best option to find the most suitable hotel features/location and at the most reasonable price. Again more research, checking out the hotel review websites.
Decision Time - Once they’ve read the reviews and found the perfect holiday, will they add this to a shopping basket and order like you would with any other e-commerce website? No, probably not. Some travel websites you may have to enquire to confirm pricing details and then book over the phone, others you can check for availability and book there and then. But instead they’ll probably think it over one last time, just to make sure.
Revisit Website to Book - Ok, they’ve thought it through, decided it’s time to get away from the UK’s glorious grey summer skies, booked the dates off work and got their creditcard ready, great! So back to find the holiday previously selected. If they’re clever this would be saved as a bookmark, the problem is many people won’t have remembered to have done this and even if they did there’s a good chance it’s a dynamic URL which may no longer work. So instead you perform a brand query “Expedia” or “Expedia holidays to Nice”, for example. Eventually browsing to the correct listings and hopefully finding the price hasn’t shot up considerably!
Purchase – They’ve reassured themselves (several times) this is the holiday package they want to purchase and they proceed to complete the transaction either online or over the phone.
After Sales – The buying cycle will continue following the sale with customer service and support involved, hopefully with the opportunity for repeat business in the future. This means it’s important to ensure you dominate all brand queries, both paid and organic. Making sure that when potential customers are searching for your brand they only find you and the glowing reviews and PR you want them to, without a competitor in sight!
Read More...
Get Holiday Ideas – At the initial stage the travel consumer has a reasonable idea about the type of holiday they are looking to go on, but will still be looking for inspiration. They will go straight to a search engine to find further information about the destinations they can visit to meet this requirement. They will try to identify the holiday via a series of searches such as “summer holiday 2009”, “beach holiday”, narrowing down towards the location with searches such as “beach holiday in Europe” etc.
Destination Research – The type of results users will be looking for at these stage are generally travel guides, they have a budget in mind but the most important goal is to identify the location. Users will continue by performing informational searches such as “Climate in Greece”, “hurricane season in the Caribbean”, “best Mediterranean beach holidays in September”.
Confirm Location – In order to find a suitable destination which meets the user’s needs they will perform queries such as “summer holiday in Italy”, “weekend in South of France”, “self-catering holiday in Tenerife” or “all-inclusive honeymoon to the Maldives”. Once comparing multiple destinations a decision is made to confirm the destination. Next they are likely to research deeper into the more specific locations via various research and long-tail queries such as “beach holidays in the South of France”, “best location in the French Riviera”, “hotels in Nice”, “where to stay in Monaco” etc.
Compare Packages & Transport Options –The next stage is to identify the preferred mode of transport, this will include various comparisons for flights, trains or driving. Users will look for a range of travel related queries such as “cheap flights to Nice” and “Eurostar to Nice” as well as considering holiday packages which include transport. These are still mainly research based queries, but the user now has a clear idea about where, when and how they want to go on holiday.
Select Hotel – Ok, they’ve found a cheap flight to Nice, which is the best travel option so far, now time to find a hotel which matches up with this or perhaps a holiday package which combines both at a cheaper rate. Back off to Google searching for “hotels in Nice” this time. They will scan for the best option to find the most suitable hotel features/location and at the most reasonable price. Again more research, checking out the hotel review websites.
Decision Time - Once they’ve read the reviews and found the perfect holiday, will they add this to a shopping basket and order like you would with any other e-commerce website? No, probably not. Some travel websites you may have to enquire to confirm pricing details and then book over the phone, others you can check for availability and book there and then. But instead they’ll probably think it over one last time, just to make sure.
Revisit Website to Book - Ok, they’ve thought it through, decided it’s time to get away from the UK’s glorious grey summer skies, booked the dates off work and got their creditcard ready, great! So back to find the holiday previously selected. If they’re clever this would be saved as a bookmark, the problem is many people won’t have remembered to have done this and even if they did there’s a good chance it’s a dynamic URL which may no longer work. So instead you perform a brand query “Expedia” or “Expedia holidays to Nice”, for example. Eventually browsing to the correct listings and hopefully finding the price hasn’t shot up considerably!
Purchase – They’ve reassured themselves (several times) this is the holiday package they want to purchase and they proceed to complete the transaction either online or over the phone.
After Sales – The buying cycle will continue following the sale with customer service and support involved, hopefully with the opportunity for repeat business in the future. This means it’s important to ensure you dominate all brand queries, both paid and organic. Making sure that when potential customers are searching for your brand they only find you and the glowing reviews and PR you want them to, without a competitor in sight!
Read More...
Video Search Engine Optimization
Most of us know that a site that's well configured for search engine access is a major part of getting high traffic levels. However, you might not have thought about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is important.
For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.
YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.
For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.
Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.
Read More...
For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.
YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.
For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.
Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.
Read More...
Your Website from the Ground Up in 10 Steps
Step 1 - Keyword Research
Even before you choose your domain name, you should put a little time into some keyword research. Research all the possible keywords that will fit your industry and the website you plan on building. Having a clear idea of what your end targets are will make the rest of your job much easier and help things to just fall into place. Take a look at Keyword Research for SEO , written earlier this summer, for more help on this.
Step 2 - Domain Selection
If you already have an established brick and mortar business and the website will be an extension of that business, using your company name as the domain name is in most cases the best idea. If your company name is either irrelevant, or simply unavailable, you may want to consider a domain that has your target phrase listed as part of the domain.
A great example of this is if your site is focused geographically. Using the location as part of the domain when possible will give you a little extra juice with the search engines and help draw people to your site as they instantly can see the relevance in the domain.
Let's say that you are building a website focused on your home town, "Somewhere USA". A domain you may consider could be "Somewhere.com"; however, this would probably be already taken. Other options such as "SomewhereInfo.com" or "SomewhereGuide.com" may be good alternatives. The same goes for retail stores. "SomewhereCameras".com or "SomewhereBakery".com would also be good choices.
Avoid excessive use of hyphens; sometimes it is appropriate to use one, but if you can help it, avoid more than that as it can appear messy and even spammy in some cases.
Step 3 - System Back End
If you plan on having a large scale website that will grow and change constantly then you may want to consider a content management system (CMS) such as Joomla. If you decide to go this route, you want to ensure that whichever CMS you choose is search engine friendly and offers items such as unique title tags, custom URL's, and full control over content, heading tags, image alt tags, etc.
Starting a website using a non-friendly CMS is like buying a car without an engine. Sure it may look great, but it won't get you anywhere.
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Even before you choose your domain name, you should put a little time into some keyword research. Research all the possible keywords that will fit your industry and the website you plan on building. Having a clear idea of what your end targets are will make the rest of your job much easier and help things to just fall into place. Take a look at Keyword Research for SEO , written earlier this summer, for more help on this.
Step 2 - Domain Selection
If you already have an established brick and mortar business and the website will be an extension of that business, using your company name as the domain name is in most cases the best idea. If your company name is either irrelevant, or simply unavailable, you may want to consider a domain that has your target phrase listed as part of the domain.
A great example of this is if your site is focused geographically. Using the location as part of the domain when possible will give you a little extra juice with the search engines and help draw people to your site as they instantly can see the relevance in the domain.
Let's say that you are building a website focused on your home town, "Somewhere USA". A domain you may consider could be "Somewhere.com"; however, this would probably be already taken. Other options such as "SomewhereInfo.com" or "SomewhereGuide.com" may be good alternatives. The same goes for retail stores. "SomewhereCameras".com or "SomewhereBakery".com would also be good choices.
Avoid excessive use of hyphens; sometimes it is appropriate to use one, but if you can help it, avoid more than that as it can appear messy and even spammy in some cases.
Step 3 - System Back End
If you plan on having a large scale website that will grow and change constantly then you may want to consider a content management system (CMS) such as Joomla. If you decide to go this route, you want to ensure that whichever CMS you choose is search engine friendly and offers items such as unique title tags, custom URL's, and full control over content, heading tags, image alt tags, etc.
Starting a website using a non-friendly CMS is like buying a car without an engine. Sure it may look great, but it won't get you anywhere.
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Are SEO Rates Increasing or Decreasing ?
As search engine optimization has become increasingly popular over the past couple of years from individuals, to small business owners, to the largest corporations in the world implementing SEO tactics, the question is if the rate for this service is increasing or decreasing?
SEO without a doubt is a skill. Many have made great careers out of it, many have made millions of dollars out of it, and now many are getting into it. With hundreds of blogs and forums discussing SEO, the information to optimize is out there, but if you’re not deep in the game (up-to-date) you wont reach the level of success you need.
Its hard to put a price on SEO since I’m not even sure there is an industry standard. You have individuals having their rates, in-house companies hiring for optimization of their website, and than you have the large agencies who charge companies for SEO.
How can you put a price on getting good rankings. We all know (for those that have achieved it or paid for it) a number #1-4 position in Google for a high volume keyword will literally make your business explode over night. Until this day, I dont know anyone whose reached the level of success that my partners had doing SEO (I’m sure others have as well) for such competitive keywords but would never accept outside work. Why do it for someone else when you can do it for yourself?
With the growing demand of small business and medium size business wanting SEO, there has been a growing amount of “SEOs”. Now, depending on the companies budget, you can get pay for your good SEO or have Joe Shmo abroad doing your SEO work which most likely will amount to you spending the little money you have and showing nothing for it. Let’s face it, go to eLance and see how many shmocks are promoting SEO services that offer web submission services, etc.
Read More....
SEO without a doubt is a skill. Many have made great careers out of it, many have made millions of dollars out of it, and now many are getting into it. With hundreds of blogs and forums discussing SEO, the information to optimize is out there, but if you’re not deep in the game (up-to-date) you wont reach the level of success you need.
Its hard to put a price on SEO since I’m not even sure there is an industry standard. You have individuals having their rates, in-house companies hiring for optimization of their website, and than you have the large agencies who charge companies for SEO.
How can you put a price on getting good rankings. We all know (for those that have achieved it or paid for it) a number #1-4 position in Google for a high volume keyword will literally make your business explode over night. Until this day, I dont know anyone whose reached the level of success that my partners had doing SEO (I’m sure others have as well) for such competitive keywords but would never accept outside work. Why do it for someone else when you can do it for yourself?
With the growing demand of small business and medium size business wanting SEO, there has been a growing amount of “SEOs”. Now, depending on the companies budget, you can get pay for your good SEO or have Joe Shmo abroad doing your SEO work which most likely will amount to you spending the little money you have and showing nothing for it. Let’s face it, go to eLance and see how many shmocks are promoting SEO services that offer web submission services, etc.
Read More....
Wednesday, October 22, 2008
Two Ways To Justify SEO In Uncertain Times
During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success.
If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it’s time to perform a cost-benefit exercise. It’s your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team.
When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important.
1) Leverage Your Paid Search Data
To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent.
One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings:
1.Access the Keyword Tool within your Google AdWords account.
2.Type your best performing (for instance, 20) keywords.
3.Select descriptive words or phrases and synonyms.
4.Click Get Keyword Ideas.
Read More...
If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it’s time to perform a cost-benefit exercise. It’s your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team.
When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important.
1) Leverage Your Paid Search Data
To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent.
One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings:
1.Access the Keyword Tool within your Google AdWords account.
2.Type your best performing (for instance, 20) keywords.
3.Select descriptive words or phrases and synonyms.
4.Click Get Keyword Ideas.
Read More...
5 SEO Mistakes that Kill Your Website
If you’re the owner of a small business, you might be tempted to implement an SEO strategy by yourself. After all, it can get costly hiring an expert to do your SEO, and there are several things you can do if you take your time to learn SEO properly. Of course, you also open yourself to making many crucial SEO mistakes.
What follows is a list of 5 common SEO mistakes that will undo all of your hard word. Avoid these at all costs.
1. Targeting Broad Keywords- Let’s suppose you operate a small business that sells doors in Houston. As nice as it would be to rank for the phrase “doors,” the truth is you have absolutely no shot at doing that. Trying to do so is a waste of your time. Instead, you should try to rank for phrases like “hurricane proof doors” or “door installation in Houston.” The more specific your keywords, the more targeted your traffic will be.
2. Keyword Stuffing- As a copywriter, this is my biggest pet peeve. People get so caught up in making sure their keywords are peppered throughout the content that they completely ignore how it reads. Your readers shouldn’t be able to tell that your content has keywords in it. It should read like any other copy. What’s the point of ranking well if your content is unreadable?
3. Design not Crawler-Friendly- In order to give yourself the best chance of ranking well, your design needs to be crawler-friendly. Even though the search spiders have gotten better at crawling flash sites, you should stick with an easy-to-crawl CSS layout. This helps the spiders go through your site in a logical manner to ensure they rank your site properly for the relevant keywords.
4. Disorganized Content- Stop trying to do too much on your webpage. Disorganized content not only hampers your site’s usability, but it also prevents you from targeting additional keywords. Divide your content logically among several pages. This keeps each page short, focused, and targeted on specific keywords. It gives you the best chance of reducing your bounce rate and improving you rankings for multiple key phrases.
5. Ignoring the User- This is probably the most common SEO mistake I see. In a way, it goes back to point #2. If you’re new to SEO, it can be easy to get caught up in tailoring your site to the search engine’s specifications. The problem comes when you place a higher priority on pleasing the search engines than your human users. You should never sacrifice usability for the sake of accommodating the search engines. Instead, you can have the best of both worlds—SEO friendly and user-friendly. Keep your site easy to navigate for both the search spiders and your users. This way, you can convert those high search engine rankings into increased sales for your small business.
Read More...
What follows is a list of 5 common SEO mistakes that will undo all of your hard word. Avoid these at all costs.
1. Targeting Broad Keywords- Let’s suppose you operate a small business that sells doors in Houston. As nice as it would be to rank for the phrase “doors,” the truth is you have absolutely no shot at doing that. Trying to do so is a waste of your time. Instead, you should try to rank for phrases like “hurricane proof doors” or “door installation in Houston.” The more specific your keywords, the more targeted your traffic will be.
2. Keyword Stuffing- As a copywriter, this is my biggest pet peeve. People get so caught up in making sure their keywords are peppered throughout the content that they completely ignore how it reads. Your readers shouldn’t be able to tell that your content has keywords in it. It should read like any other copy. What’s the point of ranking well if your content is unreadable?
3. Design not Crawler-Friendly- In order to give yourself the best chance of ranking well, your design needs to be crawler-friendly. Even though the search spiders have gotten better at crawling flash sites, you should stick with an easy-to-crawl CSS layout. This helps the spiders go through your site in a logical manner to ensure they rank your site properly for the relevant keywords.
4. Disorganized Content- Stop trying to do too much on your webpage. Disorganized content not only hampers your site’s usability, but it also prevents you from targeting additional keywords. Divide your content logically among several pages. This keeps each page short, focused, and targeted on specific keywords. It gives you the best chance of reducing your bounce rate and improving you rankings for multiple key phrases.
5. Ignoring the User- This is probably the most common SEO mistake I see. In a way, it goes back to point #2. If you’re new to SEO, it can be easy to get caught up in tailoring your site to the search engine’s specifications. The problem comes when you place a higher priority on pleasing the search engines than your human users. You should never sacrifice usability for the sake of accommodating the search engines. Instead, you can have the best of both worlds—SEO friendly and user-friendly. Keep your site easy to navigate for both the search spiders and your users. This way, you can convert those high search engine rankings into increased sales for your small business.
Read More...
Press Releases and SEO
Search Engines and News Distribution - The Basics
It is the goal of search engines to help people find relevant content online including news content. It is the role of services like PRWeb to help people disseminate relevant news-oriented content online - search engines as a consumption facilitator, news distribution services as a production facilitator.
Now, everything else really stems from this core symbiotic relationship between search engines and news distribution services.
Tactically, search engines use different types of algorithms to determine what is relevant to a query. What distinguished Google in the late 90s was the PageRank algorithm, which placed a lot of value in the importance of back links in determining the relevance of a page.
Now, since then, the algorithm has changed quite a bit. These changes have been spurred for proactive reasons (breakthroughs made by Google’s über-talented engineers) and reactive reasons (to combat black hat SEO tactics). For instance, the practice of selling links or ‘link farming’ has compelled Google to make tweaks to their algorithm so these types of practices result in negative and not positive gains for perpetrators.
Anchor Text
Now let’s take this one level deeper and look at the concept of PRWeb’s usage of anchor text as a tool for search engine optimization. As the Google Webmaster blog states, “Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.” In other words, the anchor text helps explain to search engines affinities that may exist between keywords and a Web site.
On a simplistic level, PRWeb takes content from an originator and then moves it around the Web and gets it to people who consume that content and then often do something with it (like write about it). When they receive this content it includes the anchor text and when they discuss the content from the news release, more often than not they will include that anchor text in their hyperlink. Over time, the aggregate of all these individual bloggers, Web sites, etc. using anchor text and linking back to a destination site will have benefits for that destination site.
Read More...
It is the goal of search engines to help people find relevant content online including news content. It is the role of services like PRWeb to help people disseminate relevant news-oriented content online - search engines as a consumption facilitator, news distribution services as a production facilitator.
Now, everything else really stems from this core symbiotic relationship between search engines and news distribution services.
Tactically, search engines use different types of algorithms to determine what is relevant to a query. What distinguished Google in the late 90s was the PageRank algorithm, which placed a lot of value in the importance of back links in determining the relevance of a page.
Now, since then, the algorithm has changed quite a bit. These changes have been spurred for proactive reasons (breakthroughs made by Google’s über-talented engineers) and reactive reasons (to combat black hat SEO tactics). For instance, the practice of selling links or ‘link farming’ has compelled Google to make tweaks to their algorithm so these types of practices result in negative and not positive gains for perpetrators.
Anchor Text
Now let’s take this one level deeper and look at the concept of PRWeb’s usage of anchor text as a tool for search engine optimization. As the Google Webmaster blog states, “Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.” In other words, the anchor text helps explain to search engines affinities that may exist between keywords and a Web site.
On a simplistic level, PRWeb takes content from an originator and then moves it around the Web and gets it to people who consume that content and then often do something with it (like write about it). When they receive this content it includes the anchor text and when they discuss the content from the news release, more often than not they will include that anchor text in their hyperlink. Over time, the aggregate of all these individual bloggers, Web sites, etc. using anchor text and linking back to a destination site will have benefits for that destination site.
Read More...
7 Recession Strategies For B2B SEO
SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.
Understand the changing landscape
Have the needs of your prospects and customers changed during the downturn? Are there products or a segment of you business more suited to these times than before? Do you need to change how you position some of your offerings? Are the keywords used by your prospects changing? What words are your prospects including now including in their searches that they didn’t include before? The primary words used in queries may be the same, but the long tail of those queries may be different.
Tweak existing content
Likely, there are many pages on your site that should be modified to speak to these tough economic times and the changing long tail. Adjust and expand the copy to ensure it resonates well with your prospects’ concerns, and also with search engines when those prospects search for solutions using long-tail terms that reflect those concerns. Read More..
Understand the changing landscape
Have the needs of your prospects and customers changed during the downturn? Are there products or a segment of you business more suited to these times than before? Do you need to change how you position some of your offerings? Are the keywords used by your prospects changing? What words are your prospects including now including in their searches that they didn’t include before? The primary words used in queries may be the same, but the long tail of those queries may be different.
Tweak existing content
Likely, there are many pages on your site that should be modified to speak to these tough economic times and the changing long tail. Adjust and expand the copy to ensure it resonates well with your prospects’ concerns, and also with search engines when those prospects search for solutions using long-tail terms that reflect those concerns. Read More..
Tuesday, October 21, 2008
Facts about SEO and PPC
Mention the words SEO (Search Engine Optimization) and PPC (Pay Per Click) to most business owners and you’re sure to either see blank faces, or hear stories of frustration. Either they don’t utilize these marketing techniques at all, or they’ve handed their company’s Web site SEO and PPC activities over to an agency and have little idea what’s going on with either, or they’ve “done it themselves” and had lackluster results at best.
This is unfortunate, because SEO and PPC are the foundation of any good Web site marketing plan. SEO refers to manipulating Web site content in a way that improves your chances of appearing on top of the results page; whereas PPC allows you pay for an advertisement or sponsored link to show up on the top results page, and you are charged for each click. If you want to be successful in business, both of these techniques are imperative. Think of it like building a house. If you build the roof before you build the foundation, you really don’t have a house. Likewise, if you launch a Web site or engage in fad Web marketing techniques (such as Facebook, Twitter, etc.) without solid SEO and PPC in place, you’re wasting both your time and money – two things that are precious in the business world.
Read More ...
This is unfortunate, because SEO and PPC are the foundation of any good Web site marketing plan. SEO refers to manipulating Web site content in a way that improves your chances of appearing on top of the results page; whereas PPC allows you pay for an advertisement or sponsored link to show up on the top results page, and you are charged for each click. If you want to be successful in business, both of these techniques are imperative. Think of it like building a house. If you build the roof before you build the foundation, you really don’t have a house. Likewise, if you launch a Web site or engage in fad Web marketing techniques (such as Facebook, Twitter, etc.) without solid SEO and PPC in place, you’re wasting both your time and money – two things that are precious in the business world.
Read More ...
SEO your individual blog posts
Optimizing individual blog posts for your human readers as well as the search engines is as important as optimizing your entire blog. In fact it is much more beneficial, and easier to search engine optimize individual blog posts rather than focusing on the entire blog, and this reasserts the importance of sticking to the quintessential theme of your blog.
Many blogs become famous not for their overall content but for the amount of attention some of their posts get from all over the Internet. That’s why more emphasis is given to the quality of individual posts because any post can turn you into a blogging superstar. I am not an SEO expert but my experience tells me that if you stick to the following guidelines you can search engine optimize your individual blog posts. Please keep in mind that you rankings depend on lots of other factors.
Make your title straightforward, compelling, and use your primary keywords in the title
Some SEO and blogging experts insist that your blog post title is the most important component of your blog post but I slightly disagree because I think the most important component of your blog post is the content of your blog post. Have a great title and mediocre content and in just a few moments your title is declared bogus.
Read More...
Many blogs become famous not for their overall content but for the amount of attention some of their posts get from all over the Internet. That’s why more emphasis is given to the quality of individual posts because any post can turn you into a blogging superstar. I am not an SEO expert but my experience tells me that if you stick to the following guidelines you can search engine optimize your individual blog posts. Please keep in mind that you rankings depend on lots of other factors.
Make your title straightforward, compelling, and use your primary keywords in the title
Some SEO and blogging experts insist that your blog post title is the most important component of your blog post but I slightly disagree because I think the most important component of your blog post is the content of your blog post. Have a great title and mediocre content and in just a few moments your title is declared bogus.
Read More...
Seo Needed Adsense Techniques
1. Find a topic you can create a two part article on. Write part one of your articles and place it on a page on your website. Place Google Adsense ads next to your article. Next you will want to create part two of your article and make sure to make reference to your first article in your second article. Take part two of your article and submit it to ezine publishers, and article directories.
Using this technique, part two of your article will drive traffic to part one of your article. In this way you will profit when someone clicks on your Google Adsense ads when visiting the web page that you have part one of your article on.
2. Create a site that is related to your market that has nothing on it but good quality content about a popular topic in your market. Make sure that you place Google Adsense ads on the site also. You'll then offer ezine publishers and ad on one of the pages of your site if they'll mention your site to their subscribers. Make sure they know they'll benefit by other ezines publishers sending traffic to your site. Their subscribers will be exposed to those ads also. You'll profit from the earnings you earn by people clicking on your Google Adsense ads.
This technique is profitable for everyone involved. I haven't seen anyone using it so be a pioneer and watch this technique explode your Google Adsense income!
Reading more..
Using this technique, part two of your article will drive traffic to part one of your article. In this way you will profit when someone clicks on your Google Adsense ads when visiting the web page that you have part one of your article on.
2. Create a site that is related to your market that has nothing on it but good quality content about a popular topic in your market. Make sure that you place Google Adsense ads on the site also. You'll then offer ezine publishers and ad on one of the pages of your site if they'll mention your site to their subscribers. Make sure they know they'll benefit by other ezines publishers sending traffic to your site. Their subscribers will be exposed to those ads also. You'll profit from the earnings you earn by people clicking on your Google Adsense ads.
This technique is profitable for everyone involved. I haven't seen anyone using it so be a pioneer and watch this technique explode your Google Adsense income!
Reading more..
How to Use Strategic SEO Email
Content writers know that good search-engine optimization involves targeted keywords that let people find exactly what they need quickly and easily. Smart keyword strategies allow a search that produces results.
No, this isn’t about using email to boost search engine rankings or helping people find a site. This is about creating an email system that helps you work faster and more efficiently while helping your clients to do the same.
It’s a win-win advantage that saves time and money for everyone.
With the increase of web working and using email to communicate back and forth, finding what you need, when you need it, matters a great deal. Minutes count in a day, adding up to hours in a week – and if those hours are spent searching your email, it’s a complete waste of time.
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No, this isn’t about using email to boost search engine rankings or helping people find a site. This is about creating an email system that helps you work faster and more efficiently while helping your clients to do the same.
It’s a win-win advantage that saves time and money for everyone.
With the increase of web working and using email to communicate back and forth, finding what you need, when you need it, matters a great deal. Minutes count in a day, adding up to hours in a week – and if those hours are spent searching your email, it’s a complete waste of time.
Read More..
Want to Increase Website Traffic? Easy SEO Tips!
In fact your SEO journey has just begun! Your site is built and functional, but so are a lot of sites out there. What is going to make your priority according to search engines, better than the other guys?
There are quite a few things we can do for good SEO. The first we are going to look at is the domain name. If you have a domain name such as IWB for selling a butter product, called I Want Butter, you’re not going to get very far. It’s not to say you will fail completely at SEO, but to optimize your chances, you should have a domain name that contains your keywords.
The domain ILoveButter or IWantButter would be optimal. You might have to get a bit creative depending on what domain names are available. These days you can register a domain for as little as seven dollars a year, it is a great investment that will insure great SEO rankings.
Some people will tell you that you’re site will take months to be crawled by the search engines if you register a new domain. Not True! Last week I built a brand new site on Tuesday. It was finished at 3PM. By Wednesday at noon, search engine bots were all over it.
How did I achieve that? Well, I had optimized my keywords, homepage text, and landing pages. But I also did the below steps. If you do these too, you can ensure great SEO rankings. Read More...
There are quite a few things we can do for good SEO. The first we are going to look at is the domain name. If you have a domain name such as IWB for selling a butter product, called I Want Butter, you’re not going to get very far. It’s not to say you will fail completely at SEO, but to optimize your chances, you should have a domain name that contains your keywords.
The domain ILoveButter or IWantButter would be optimal. You might have to get a bit creative depending on what domain names are available. These days you can register a domain for as little as seven dollars a year, it is a great investment that will insure great SEO rankings.
Some people will tell you that you’re site will take months to be crawled by the search engines if you register a new domain. Not True! Last week I built a brand new site on Tuesday. It was finished at 3PM. By Wednesday at noon, search engine bots were all over it.
How did I achieve that? Well, I had optimized my keywords, homepage text, and landing pages. But I also did the below steps. If you do these too, you can ensure great SEO rankings. Read More...
Monday, October 20, 2008
Search Engines And The Effect On SEO
Search Engines look for relevant content when a person makes a search based on a particular keyword. So your website should have relevant content in order to rank high in SERP. It is the process of increasing the amount of visitors to your website by ranking high in the search results of a search engine. Search engine optimization can be worked into a site while designing it you can optimize the site after it is designed. The key for which the optimization of the website is done is known as the “Search phrases” or the “keyword”. Doing search engine optimization is about creating traffic for your site. Search engine optimization can be performed on virtually any websites and is one of the most powerful ways of advertising for any business wanting to secure a stable online presence. Search engine optimization is big business.
The reason for this is people search the search engines for keywords looking for specific information. Place your keywords in the meta tag titles and description to make each page different, by creating this the search engines will rank your page better. Often when you’re searching for keywords, it is easy to forget the real purpose behind the keywords. Many webmasters are using software that analyzes the traffic compared to the consumer behavior on the website. By doing this you now can tell which keywords are working and bringing visitors to your website.
Many webmasters worry about page rank, this is not the only thing you should worry about, you should promote keywords that will bring traffic, by doing this your traffic will increase and so will your page rank. The traffic that you get from good links will make a steady contribution to your websites success. Links from related or relevant sites are more important than generic links from unrelated websites. Incoming, outgoing, and reciprocal links can all help in achieving search engine friendly sites. Read More...
The reason for this is people search the search engines for keywords looking for specific information. Place your keywords in the meta tag titles and description to make each page different, by creating this the search engines will rank your page better. Often when you’re searching for keywords, it is easy to forget the real purpose behind the keywords. Many webmasters are using software that analyzes the traffic compared to the consumer behavior on the website. By doing this you now can tell which keywords are working and bringing visitors to your website.
Many webmasters worry about page rank, this is not the only thing you should worry about, you should promote keywords that will bring traffic, by doing this your traffic will increase and so will your page rank. The traffic that you get from good links will make a steady contribution to your websites success. Links from related or relevant sites are more important than generic links from unrelated websites. Incoming, outgoing, and reciprocal links can all help in achieving search engine friendly sites. Read More...
On Page or Off Page SEO: Which is more important?
On Page SEO
On Page SEO is changes that you can do to your website to help it rank higher for certain keywords. This would include:
1. Optimising your page titles
2. Optimising your headings
3. Using search engine friendly urls
4. Using a search engine friendly menu system
5. Internal linking
6. Renewing your domain name for a few years ahead
7. Adding meta descriptions
8. Adding meta keywords
9. Image alternitave text (alt)
10. Keyword Research
11. Quality Content
12. Etcetera…
Off Page SEO
Off Page SEO is basically getting other pages to link to your site. This can be done in a number of ways. Here is a list of the Top 10 Methods of Building Links to your site.
Now back to the question: Which is more important? Off page, or On Page SEO?
In a way, they are both just as important as each other. Off page seo is almost completely pointless without good on page seo, and on page seo is also almost completely pointless without good off page seo.
However, on page seo can be done to an extent where you have to stop where as off page seo is never ending.
Website Grader is a great tool to help you check your on page seo against your competitors.
Although I said “off page seo will never stop”, you may well get to the point with your website / blog where you have so many readers that are social bookmarking you, blogginb about you, linking to you, etc. that your time is better spent writing good content then doing any kind of off page SEO because when you publish new content, that is all done for you by your readers for free.
Overall, I think probabily on page SEO is the most important once your website is quite well established because, if you publish quality content, others will link to you with out you even having to ask them to.
Read More..
On Page SEO is changes that you can do to your website to help it rank higher for certain keywords. This would include:
1. Optimising your page titles
2. Optimising your headings
3. Using search engine friendly urls
4. Using a search engine friendly menu system
5. Internal linking
6. Renewing your domain name for a few years ahead
7. Adding meta descriptions
8. Adding meta keywords
9. Image alternitave text (alt)
10. Keyword Research
11. Quality Content
12. Etcetera…
Off Page SEO
Off Page SEO is basically getting other pages to link to your site. This can be done in a number of ways. Here is a list of the Top 10 Methods of Building Links to your site.
Now back to the question: Which is more important? Off page, or On Page SEO?
In a way, they are both just as important as each other. Off page seo is almost completely pointless without good on page seo, and on page seo is also almost completely pointless without good off page seo.
However, on page seo can be done to an extent where you have to stop where as off page seo is never ending.
Website Grader is a great tool to help you check your on page seo against your competitors.
Although I said “off page seo will never stop”, you may well get to the point with your website / blog where you have so many readers that are social bookmarking you, blogginb about you, linking to you, etc. that your time is better spent writing good content then doing any kind of off page SEO because when you publish new content, that is all done for you by your readers for free.
Overall, I think probabily on page SEO is the most important once your website is quite well established because, if you publish quality content, others will link to you with out you even having to ask them to.
Read More..
SEO Copywriting
SEO Copywriting words or search engine optimization copywriting is the name given to the art or the art of writing a search engine content comfortable.The technique of SEO Copywriting involves writing a text made viewable on any Web page to which it is not only interesting to go but also incorporates the specific terms of the search called keywords or key phrases based on what one could find this Web page on various search engines.SEO Copywriting can be done or the various elements of a Web page to the page most of Search Engine comfortable.These elements include the title, alt text, description of major labels as well as the keyword.
Importance of SEO Copywriting
The main idea behind writing the copy or SEO Copywriting is to raise graduation or affixing a Web site based on the items outlined in the search for which it is written for the major search engines. Search engines are always on the look out for fresh content pages and genuine.Thus,if your Web site has incorporated real happy pages with keywords or phrases competitive in the right position, then your Web site has a better chance of placement in a search engine and found if you perform a search based on those words or key phrases.
The experts at the Search Engine copywriting think that to make the contents Search Engine comfortable in an effective Web site,keyword or phrase should be pointed mention once or twice. These key words or phrases must be placed strategically if it has to be detected easily by a Search Engine.Plus the number of words in the content over the number of times that the phrase has to be relaunched dominant.The ideal density of the keyword should always be about search engines from 3 to 4% could drop another way paging as a whole. Read more ...
Importance of SEO Copywriting
The main idea behind writing the copy or SEO Copywriting is to raise graduation or affixing a Web site based on the items outlined in the search for which it is written for the major search engines. Search engines are always on the look out for fresh content pages and genuine.Thus,if your Web site has incorporated real happy pages with keywords or phrases competitive in the right position, then your Web site has a better chance of placement in a search engine and found if you perform a search based on those words or key phrases.
The experts at the Search Engine copywriting think that to make the contents Search Engine comfortable in an effective Web site,keyword or phrase should be pointed mention once or twice. These key words or phrases must be placed strategically if it has to be detected easily by a Search Engine.Plus the number of words in the content over the number of times that the phrase has to be relaunched dominant.The ideal density of the keyword should always be about search engines from 3 to 4% could drop another way paging as a whole. Read more ...
Sunday, October 19, 2008
A modern approach to Flash SEO
Search engine optimization is one of the most popular subjects when nerds sit around and talk about Flash. “Does Google index your swf files?” seems to be the most popular question, usually garnering plenty of ‘yes‘ and ‘no’ and ‘maybe’ answers. The real answer to this question, once and for all, is this:
It doesn’t matter.
To understand this answer, you need to understand what Flash is. And to do that, you need to understand modern web development philosophy. First off, you need to embrace web standards. Semantic markup and separating content from style and behavior is the only way you should be building your sites. Many web standardistas have been recommending this method of web development for years, and rightly so. However, this post isn’t the place to go into the whys of this type of development, so I’ll skip that part and just say this about how it’s done: There are three areas of front-end web development: Content, Style, and Behavior. You should always keep these three things separated as much as possible.
That brings up the question: “Where does Flash fit into this three pillar method of web development?” Is it content? Is it behavior? Is it style? While it could be considered all three, most professional Flash developers will remove the content from their Flash movies and load it in using Flash remoting or XML files. That leaves us with style and behavior.
Read More...
It doesn’t matter.
To understand this answer, you need to understand what Flash is. And to do that, you need to understand modern web development philosophy. First off, you need to embrace web standards. Semantic markup and separating content from style and behavior is the only way you should be building your sites. Many web standardistas have been recommending this method of web development for years, and rightly so. However, this post isn’t the place to go into the whys of this type of development, so I’ll skip that part and just say this about how it’s done: There are three areas of front-end web development: Content, Style, and Behavior. You should always keep these three things separated as much as possible.
That brings up the question: “Where does Flash fit into this three pillar method of web development?” Is it content? Is it behavior? Is it style? While it could be considered all three, most professional Flash developers will remove the content from their Flash movies and load it in using Flash remoting or XML files. That leaves us with style and behavior.
Read More...
Ethical SEO
If you’re new the world of search engine optimization (SEO), you may ask, “Is there really a difference between ethical SEO and unethical SEO?”
Since the beginning of SEO we’ve divided SEO techniques into two camps: White Hat SEO (the good techniques) and Black Hat SEO (the bad techniques). Remember in old Western movies, the sheriff always wore a white hat and the bad guys always wore black hats? You get the picture.
White hat techniques are those that don’t try to trick the search engines (or the visitors) into believing your website is about a specific topic when it’s not.
While no one is 100% certain of the exact algorithms that search engines like Google use to rank your site, we’ve been able to do a fairly thorough dissection of search engine ranking results and have an educated guess about which techniques do work and which techniques don’t work. Along the way, that dissection has lead some people to figure out that they can trick the search engines into giving higher SEO rankings to sites that don’t deserve them.
Read More..
Since the beginning of SEO we’ve divided SEO techniques into two camps: White Hat SEO (the good techniques) and Black Hat SEO (the bad techniques). Remember in old Western movies, the sheriff always wore a white hat and the bad guys always wore black hats? You get the picture.
White hat techniques are those that don’t try to trick the search engines (or the visitors) into believing your website is about a specific topic when it’s not.
While no one is 100% certain of the exact algorithms that search engines like Google use to rank your site, we’ve been able to do a fairly thorough dissection of search engine ranking results and have an educated guess about which techniques do work and which techniques don’t work. Along the way, that dissection has lead some people to figure out that they can trick the search engines into giving higher SEO rankings to sites that don’t deserve them.
Read More..
10 Areas Where SEO and PPC Can Work Together
SEO or SEM (PPC), organic vs. sponsored? Where should your online marketing budgets go? Well the answer is both. SEO and PPC can work very nicely together depending on where you are with your online marketing efforts. We came up with ten instances where SEO and PPC should be used together as an effective online marketing campaign.
1. Preparing for a Site Redesign - when planning a redesign and making sure that all of the SEO best practice are being put in place as you prepare to launch, you’ll want to bolster your online campaign with sponsored efforts as you transition your site from the old site to the new. Once the SEO efforts kick in post launch, you can reduce your PPC spend and focus your sponsored efforts elsewhere.
2. Preparing to Launch a Microsite - Microsites allow you to try out a more targeted online strategy. For quick traffic generation to your new micro site, you’ll want to utilize an well planned sponsored strategy. At the same time your SEO efforts can be geared towards a focus on long-tail, and less competitive keywords to drive additional traffic to the micro site.
3. Launching a new Sub-Domain - Similar to launching a microsite, sponsored efforts can be used to direct traffic to the new sub-domain while an SEO strategy can be developed to obtain long term rankings for the sub-domain.
4. Launching a new Website - Anytime you launch a new website, you should have both an SEO and SEM strategy working together to help obtain traffic to your new web property. Initially your sponsored strategy might be the only means of driving traffic to your new site, until you can improve your visibility in the natural search results of the search engines.
5. Marketing Your Website on a Shoestring Budget - If you have a tight budget, you can focus efforts on SEO and compliment that with a smaller PPC strategy where you bid on phrases that are less expensive. You may want to focus your PPC spend for local search while you concentrate your SEO efforts for more general search engines rankings. As you develop content through SEO and on-page optimization the only cost you incur is time.
6. Company Mergers & Merging Web Properties - In the dynamic economic environment that we have experienced in recent years, it’s not uncommon to see companies merge. Quite often startups are bought out and you are left with multiple web properties at your disposal. This is another great example of when you should be using SEO and PPC simultaneously to educate your target audience of your recent merger or acquisition. You may want to phase the old company out, as a result you may want to move some content from that companies website to your own. Developing an SEO transition strategy that is backed up by a solid PPC strategy can be an effective way to educate your existing consumers as well as any new prospects who may be looking for your solution.
7. Releasing a New Product Line - PPC can be used in conjunction with SEO to promote your new product or solution line. Chances are that your new product name will be easy to rank for organically, backing that up with some non-branded traffic from sponsored efforts and you can quickly achieve some additional branded and non-branded traffic that will convert on your site with the proper type of messaging and promotion.
8. Online Reputation Management Campaigns - Experienced some negative press? Use SEO and sponsored solutions to protect your brand in the online space. From an SEO point of view, you’ll want to ensure that any negative organic listings are pushed to page two of the search results page, by optimizing your site for blended search, and leveraging social networks to dominant the SERP landscape. Furthermore you will want to protect your branded via PPC efforts so that negative or "questionable" listings do not appear within the sponsored results.
9. Entering New Markets - If your company is large enough to go global or is entering new regional markets, you might want to use SEO and PPC to target these geographic demographics. Depending on your expansion, you might want to try a GEO-targeted sponsored campaign, backed up with content development for organic rankings in the natural search results of the search engines.
10. Plateauing Search Engine Traffic - Seen your website traffic start to plateau? Maybe you need to modify or add a sponsored strategy to your SEO strategy or vice versa. Revisit both your SEO and PPC efforts and get creative with some new messaging to drive more traffic to your site.
Read More...
1. Preparing for a Site Redesign - when planning a redesign and making sure that all of the SEO best practice are being put in place as you prepare to launch, you’ll want to bolster your online campaign with sponsored efforts as you transition your site from the old site to the new. Once the SEO efforts kick in post launch, you can reduce your PPC spend and focus your sponsored efforts elsewhere.
2. Preparing to Launch a Microsite - Microsites allow you to try out a more targeted online strategy. For quick traffic generation to your new micro site, you’ll want to utilize an well planned sponsored strategy. At the same time your SEO efforts can be geared towards a focus on long-tail, and less competitive keywords to drive additional traffic to the micro site.
3. Launching a new Sub-Domain - Similar to launching a microsite, sponsored efforts can be used to direct traffic to the new sub-domain while an SEO strategy can be developed to obtain long term rankings for the sub-domain.
4. Launching a new Website - Anytime you launch a new website, you should have both an SEO and SEM strategy working together to help obtain traffic to your new web property. Initially your sponsored strategy might be the only means of driving traffic to your new site, until you can improve your visibility in the natural search results of the search engines.
5. Marketing Your Website on a Shoestring Budget - If you have a tight budget, you can focus efforts on SEO and compliment that with a smaller PPC strategy where you bid on phrases that are less expensive. You may want to focus your PPC spend for local search while you concentrate your SEO efforts for more general search engines rankings. As you develop content through SEO and on-page optimization the only cost you incur is time.
6. Company Mergers & Merging Web Properties - In the dynamic economic environment that we have experienced in recent years, it’s not uncommon to see companies merge. Quite often startups are bought out and you are left with multiple web properties at your disposal. This is another great example of when you should be using SEO and PPC simultaneously to educate your target audience of your recent merger or acquisition. You may want to phase the old company out, as a result you may want to move some content from that companies website to your own. Developing an SEO transition strategy that is backed up by a solid PPC strategy can be an effective way to educate your existing consumers as well as any new prospects who may be looking for your solution.
7. Releasing a New Product Line - PPC can be used in conjunction with SEO to promote your new product or solution line. Chances are that your new product name will be easy to rank for organically, backing that up with some non-branded traffic from sponsored efforts and you can quickly achieve some additional branded and non-branded traffic that will convert on your site with the proper type of messaging and promotion.
8. Online Reputation Management Campaigns - Experienced some negative press? Use SEO and sponsored solutions to protect your brand in the online space. From an SEO point of view, you’ll want to ensure that any negative organic listings are pushed to page two of the search results page, by optimizing your site for blended search, and leveraging social networks to dominant the SERP landscape. Furthermore you will want to protect your branded via PPC efforts so that negative or "questionable" listings do not appear within the sponsored results.
9. Entering New Markets - If your company is large enough to go global or is entering new regional markets, you might want to use SEO and PPC to target these geographic demographics. Depending on your expansion, you might want to try a GEO-targeted sponsored campaign, backed up with content development for organic rankings in the natural search results of the search engines.
10. Plateauing Search Engine Traffic - Seen your website traffic start to plateau? Maybe you need to modify or add a sponsored strategy to your SEO strategy or vice versa. Revisit both your SEO and PPC efforts and get creative with some new messaging to drive more traffic to your site.
Read More...
7 Most Successful SEO Bashings in Recent Web History
One of the best performing link bait ideas on the Web today is SEO bashing. It’s an ugly but very successful way of gaining links at the expense of others. It seems the less substance an anti-SEO claim has the more links you’ll gain.
A prerequisite of this link baiting technique is considerable authority though. So if you write in your unknown blog that SEO sucks nobody will link to you.
1. SEO is Dead by the infamous SEO 2.0 has been translated in more than a 12 languages
2. Design for Google, a hilariously funny animation became wildly popular
3. SEO is Bullshit by Jason Calacanis the perhaps most renowned Internet prankster was huge
4. SEO is Bullshit by contrast.ie succeeded twice in a row with no substance whatsoever!
5. Why Diggers hate SEO by Muhammad Saleem had of course major success on Digg
6. SEO has no Future by Shoemoney got some considerable attention with plenty of links from the SEO industry
7. SEO Sucks by Shoemoney was a publicity stunt on a search conference that made everybody publish the image
Read More..
A prerequisite of this link baiting technique is considerable authority though. So if you write in your unknown blog that SEO sucks nobody will link to you.
1. SEO is Dead by the infamous SEO 2.0 has been translated in more than a 12 languages
2. Design for Google, a hilariously funny animation became wildly popular
3. SEO is Bullshit by Jason Calacanis the perhaps most renowned Internet prankster was huge
4. SEO is Bullshit by contrast.ie succeeded twice in a row with no substance whatsoever!
5. Why Diggers hate SEO by Muhammad Saleem had of course major success on Digg
6. SEO has no Future by Shoemoney got some considerable attention with plenty of links from the SEO industry
7. SEO Sucks by Shoemoney was a publicity stunt on a search conference that made everybody publish the image
Read More..
Friday, October 17, 2008
12 Steps to Successful SEO
In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start.
In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process.
1. Compile an initial keyword list
This involves two independent activities. First, generate a list of keywords based on the content of each page. Second, ask key individuals in the company (sales, top executives, etc.) for their lists of key search phrases. It's not unusual to turn up several important 2-4 word key phrases that don't even appear on the website!
2. Expand, verify and prioritize target keyword list
Use SEO keyword tools to expand your initial list of key words and phrases from step one, then prioritize the list based on search term popularity as well as value to the business. In other words, ask two questions for every key phrase: 1) how popular is this term among searchers? and 2) how likely is it that a searcher using this phrase is looking for what we have to sell?
3. Match keywords to pages
Once the keyword list is established, search terms should be mapped to specific pages. Each page can support, ideally, one "core" key phrase as well as 2-3 long tail variants. So, for example, a page optimized for a high-volume two-word phrase like "blue thingamabobs" could also be the target page for "screaming blue thingamabobs," "blue thingamabobs sales" and "screaming blue thingamabobs sales."
An excellent way to start matching keywords to phrases is to use Google Advanced Search. Enter your key phrase in the box for "this exact wording or phrase:" and your domain (in the form company.com) in the "Search within a site or domain:" box. If no good matches are found, you may need to rewrite an existing page to target the key phrase or even create an entirely new page. Read More..
In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process.
1. Compile an initial keyword list
This involves two independent activities. First, generate a list of keywords based on the content of each page. Second, ask key individuals in the company (sales, top executives, etc.) for their lists of key search phrases. It's not unusual to turn up several important 2-4 word key phrases that don't even appear on the website!
2. Expand, verify and prioritize target keyword list
Use SEO keyword tools to expand your initial list of key words and phrases from step one, then prioritize the list based on search term popularity as well as value to the business. In other words, ask two questions for every key phrase: 1) how popular is this term among searchers? and 2) how likely is it that a searcher using this phrase is looking for what we have to sell?
3. Match keywords to pages
Once the keyword list is established, search terms should be mapped to specific pages. Each page can support, ideally, one "core" key phrase as well as 2-3 long tail variants. So, for example, a page optimized for a high-volume two-word phrase like "blue thingamabobs" could also be the target page for "screaming blue thingamabobs," "blue thingamabobs sales" and "screaming blue thingamabobs sales."
An excellent way to start matching keywords to phrases is to use Google Advanced Search. Enter your key phrase in the box for "this exact wording or phrase:" and your domain (in the form company.com) in the "Search within a site or domain:" box. If no good matches are found, you may need to rewrite an existing page to target the key phrase or even create an entirely new page. Read More..
Thursday, October 16, 2008
SEO, Internet Strategies & Web Design
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results.
The design of your website is one of the most crucial aspects. Often your website may be the first glimpse that potential customers have of your business - that first impression must reflect the strengths and ideals of your company and how to optimise your website for search engines. SEO is one of the most important aspects when building your website.
Help search engines see and read your pages in order rank well, and by using keywords that are relevant, relevant page titles, clean Meta Data and good clean content within your site is a good start in getting search engines to rank your website. People may think that website optimisation only involves Meta and Title Tags, but it actually involves allot more that just that. Clever design and copy writing are also utilised to have the website demand the attention it deserves. Keep in mind that the number of times keywords are used within a website affects the website’s optimisation potential for search engines. Read more..
The design of your website is one of the most crucial aspects. Often your website may be the first glimpse that potential customers have of your business - that first impression must reflect the strengths and ideals of your company and how to optimise your website for search engines. SEO is one of the most important aspects when building your website.
Help search engines see and read your pages in order rank well, and by using keywords that are relevant, relevant page titles, clean Meta Data and good clean content within your site is a good start in getting search engines to rank your website. People may think that website optimisation only involves Meta and Title Tags, but it actually involves allot more that just that. Clever design and copy writing are also utilised to have the website demand the attention it deserves. Keep in mind that the number of times keywords are used within a website affects the website’s optimisation potential for search engines. Read more..
What Is The Real Meaning Behind SEO?
One of the first steps to SEO is to brainstorm and research the keywords potential visitors use to find what you have to offer.
Getting higher rankings for your targeted keywords is often cited as the main reason for online success. Search Engine Optimization (SEO) is a virtual no brainer when it comes to the long term marketing of your website. People involved in online ventures are aware that Search Engine Optimization is essential for improving website traffic.
The major benefits of SEO are increased site traffic, brand awareness, and sales. SEO is essential to every website on the Internet.
SEO is a uniformed process of several methods that are important for search engine listings. Unless you are a specialist in SEO you should consider consulting with a reputable company. Search engine marketing company is a common term today. However getting top 10 Google rankings is not rocket science. We need to apply search engine optimization effectively on our website. Link Building is considered by many people to be one of the most useful and effective Search Engine Optimisation technique. Read more..
Getting higher rankings for your targeted keywords is often cited as the main reason for online success. Search Engine Optimization (SEO) is a virtual no brainer when it comes to the long term marketing of your website. People involved in online ventures are aware that Search Engine Optimization is essential for improving website traffic.
The major benefits of SEO are increased site traffic, brand awareness, and sales. SEO is essential to every website on the Internet.
SEO is a uniformed process of several methods that are important for search engine listings. Unless you are a specialist in SEO you should consider consulting with a reputable company. Search engine marketing company is a common term today. However getting top 10 Google rankings is not rocket science. We need to apply search engine optimization effectively on our website. Link Building is considered by many people to be one of the most useful and effective Search Engine Optimisation technique. Read more..
Wednesday, October 15, 2008
Keywords Are Like Diamonds In SEO
Website traffic is necessary if you want to succeed in your online business. Because this is necessary in your survival in the internet entrepreneurship, you have to learn to increase your website traffic as much as you can. There are many ways to increase website traffic. While there are numerous ways, it is better and actually profitable if you can lead targeted website traffic.
Now, how do you lead targeted website traffic? The answer to this question is to use relevant keywords.
By using relevant keywords into your articles, you can improve your chances of ranking high on search engines.
How do you use keywords to build website traffic?
Know the keyword that is relevant to your niche. Research the keyword to find the keyword combinations that will be relevant to your niche. Use the keywords in all your articles, web pages and forum posts.
Now, how do you lead targeted website traffic? The answer to this question is to use relevant keywords.
By using relevant keywords into your articles, you can improve your chances of ranking high on search engines.
How do you use keywords to build website traffic?
Know the keyword that is relevant to your niche. Research the keyword to find the keyword combinations that will be relevant to your niche. Use the keywords in all your articles, web pages and forum posts.
Business marketers 'to focus on SEO in the near future'
Almost four in ten business marketers intend to concentrate primarily on search engine optimisation (SEO) in the next six months, a new survey has shown.
Carried out by the Online Marketing Blog, the poll of more than 400 marketing professionals revealed that the slowing economy will prompt 36 per cent of firms to focus on SEO in the near future.
This was followed by blogging, which received 33 per cent of the vote, and pay-per-click search marketing with 26 per cent.
Email promotions, social networking and managing blogger relationships also appeared in the top six.
Commenting on the results, Lee Odden of the Online Marketing Blog said the research showed that SEO is now viewed as a "comfort" strategy by many.
"Search is about customers reaching/seeking companies, not the other way around. With SEO, it isn't a matter of 'should we?' - it's a matter of 'what's stopping you?'," he stated.
A recent study by e-commerce software firm SLI Systems revealed that SEO is currently being used by 87 per cent of online retailers in the US.
Source: http://www.digitalresponsemedia.com/news-3-search-engine-marketing-news/business-marketers-to-focus-on-seo-in-the-near-future-371.aspx
Carried out by the Online Marketing Blog, the poll of more than 400 marketing professionals revealed that the slowing economy will prompt 36 per cent of firms to focus on SEO in the near future.
This was followed by blogging, which received 33 per cent of the vote, and pay-per-click search marketing with 26 per cent.
Email promotions, social networking and managing blogger relationships also appeared in the top six.
Commenting on the results, Lee Odden of the Online Marketing Blog said the research showed that SEO is now viewed as a "comfort" strategy by many.
"Search is about customers reaching/seeking companies, not the other way around. With SEO, it isn't a matter of 'should we?' - it's a matter of 'what's stopping you?'," he stated.
A recent study by e-commerce software firm SLI Systems revealed that SEO is currently being used by 87 per cent of online retailers in the US.
Source: http://www.digitalresponsemedia.com/news-3-search-engine-marketing-news/business-marketers-to-focus-on-seo-in-the-near-future-371.aspx
Ultimate Guide to WordPress SEO - Keyword Density
In reality, SEO is a lot bigger than just making a few theme modifications and optimization. Keyword density is one of those things that I understand very little about, but am very aware of its importance.
Keyword Density has to do with making sure your static pages and blog posts have a good ratio of content to keywords. For instance, if you were writing a blog posts about common diseases in Golden Retrievers, you would want to first, identify what keywords you believe describe your content well and that you would like to rank for, and second, make sure that you insert those keywords regularly in your post content.
Read more..
Keyword Density has to do with making sure your static pages and blog posts have a good ratio of content to keywords. For instance, if you were writing a blog posts about common diseases in Golden Retrievers, you would want to first, identify what keywords you believe describe your content well and that you would like to rank for, and second, make sure that you insert those keywords regularly in your post content.
Read more..
Things You Should Expect from an SEO
Stoney DeGeyter has written an insightful piece on Search Engine Guide on what you should expect from your SEO consultant. Obviously, depending on your goals, this may differ, but the ideas are the same. He explains that traffic is something to look at, but that's not what the client should only seek. Conversions are obviously important, and so are rankings, but that's not how to prove the effectiveness of the campaign. At the end of the day, ROI is really the most substantial measurement of this kind of engagement.
Stoney mentions that communication is key to make sure that expectations are set and followed throughout the duration of the contract. Read more..
Stoney mentions that communication is key to make sure that expectations are set and followed throughout the duration of the contract. Read more..
Optimizing Keywords for Search Engines
All SEO experts believe in the importance of optimizing keywords for search engines. Search engines need to know enough about your keywords so that they can help your pages visibility. If you're optimizing keywords for every page of your site, search engines help those pages be found as well.
How's Optimizing Keywords Done?
Before any other things, you need to select your keywords carefully and smartly. Keywords aren't the words or phrases that you invent. You have to discover what searchers are typing to find what they want. Then, you choose the closest to the content you want to write and write with those keywords in your mind.
Read more..
How's Optimizing Keywords Done?
Before any other things, you need to select your keywords carefully and smartly. Keywords aren't the words or phrases that you invent. You have to discover what searchers are typing to find what they want. Then, you choose the closest to the content you want to write and write with those keywords in your mind.
Read more..
Title Tags Optimization Can Make a Difference !
Title tags are the first factors a search engines read at the pages of your website. Your title tag optimization helps search engines and visitors find out what's each page about. To have a successful strategy in search engine optimization, you need to decide how to write the title tags that make a difference.
Read More...
Read More...
Tuesday, October 14, 2008
White and Black Hat SEO
White hat SEO techniques follow the general guidelines of search engines; they are considered ethical techniques and are therefore viewed positively by the major search engines. The White Hat search engine optimisation (SEO) and Black Hat SEO debate is gathering momentum as SEO becomes increasingly important in the success achieved by websites.
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
As On the other hand black hat techniques are those short term tactics that web architects adopt to ‘fool’ search engine crawlers into believing things that may not actually exist on their websites e.g. backdoor ‘cloaking’ and artificially boosting backlinks from link farms (dummy webpages with bogus links). As these are generally un-ethical they are not accepted by search engines and they can result in your website being banned or penalised sites for the use of black hat techniques. Read more..
Monday, October 13, 2008
How to Optimize a News Release with Video
Readership is viewership these days, as video is now getting into press releases. Jiyan Wei, Interactive Product Manager for Vocus (the company that owns the popular news wire service PRWeb), shares with us the advantages of embedding video and doing Video SEO for an online news release. Listen below to the audio of our interview, and read the full article.
Audio interview contents
Background Vocus/PR Web
Advantages of having embedded video in a news release.
The limitations currently with online video in news releases, and how they’re being handled.
Video SEO Tips for online news releases. (Including client example.)
The future of online video in news releases.
Advantages of video in a news release
According to a report by the Online Publishers Association, over 52% of viewers exposed to an online video ad then took some form of action (click on a link, visit a website, etc.) – a considerably higher figure than ads and web pages without video.
“Video has a very direct effect on what people do once they read your news. Video can be very action-oriented and action-driven, and it can have an impact far beyond what a text-only news release can offer.” Says Wei.
Reading continue..
Audio interview contents
Background Vocus/PR Web
Advantages of having embedded video in a news release.
The limitations currently with online video in news releases, and how they’re being handled.
Video SEO Tips for online news releases. (Including client example.)
The future of online video in news releases.
Advantages of video in a news release
According to a report by the Online Publishers Association, over 52% of viewers exposed to an online video ad then took some form of action (click on a link, visit a website, etc.) – a considerably higher figure than ads and web pages without video.
“Video has a very direct effect on what people do once they read your news. Video can be very action-oriented and action-driven, and it can have an impact far beyond what a text-only news release can offer.” Says Wei.
Reading continue..
Google Search Engine Optimization, Is it Easy to Use?
Optimize for better performance
a very popular tool used in today’s internet industry to insure that your website is providing your customers with the best experience possible is “Google search engine optimization”
Testing for a better return:
“Google search engine optimization” can create a report that will distinguish which sections are working correctly and which may need some changes. It is a tool used to test some sections of your website to make sure they are working properly. Optimizing your website will help your site will become more efficient and effective and you will achieve a better return on investment.
Test and Report:
Using the “Google search engine optimization” tool will allow you to create different versions of a web page and then test the original content. Data is collected on each version and incorporated into a descriptive report which will leave you with the ability to change to content that is working from what isn’t.
Read more...
a very popular tool used in today’s internet industry to insure that your website is providing your customers with the best experience possible is “Google search engine optimization”
Testing for a better return:
“Google search engine optimization” can create a report that will distinguish which sections are working correctly and which may need some changes. It is a tool used to test some sections of your website to make sure they are working properly. Optimizing your website will help your site will become more efficient and effective and you will achieve a better return on investment.
Test and Report:
Using the “Google search engine optimization” tool will allow you to create different versions of a web page and then test the original content. Data is collected on each version and incorporated into a descriptive report which will leave you with the ability to change to content that is working from what isn’t.
Read more...
SEO Copywriting - Internet Marketing and Copywriting Marriage
Internet marketing is the use of a wide variety of techniques to get potential clients or customers take notice of a service or product using online technology and a different marketing skill set. One aspect of Internet marketing is SEO or search engine optimization. SEO is mainly the use of on-page or on-the-site and off-page or off-the-site methods to make a search engine qualify a site to be put on the top of the search engine results pages or SERPs. Why the need for a website to get placed on the top of the SERPs? This is to direct traffic to that site since people who use search engines, like Google, Yahoo, Ask and MSN, in looking for information have the habit of checking out the sites that are the most visible - the sites on the top of the SERPs.
So what does this have to do with copywriting? Content is king, this is the mantra of online marketers. However this is not the only ingredient in making one’s online marketing efforts fruitful. Dressing up the king, er, the content is another effective way to get your way as an Internet marketer. This means optimizing the content to be more appreciated by the search engine users and the little program components, aka search engine spiders or bots that grade a site’s qualification to be placed on the top of the SERPs.
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So what does this have to do with copywriting? Content is king, this is the mantra of online marketers. However this is not the only ingredient in making one’s online marketing efforts fruitful. Dressing up the king, er, the content is another effective way to get your way as an Internet marketer. This means optimizing the content to be more appreciated by the search engine users and the little program components, aka search engine spiders or bots that grade a site’s qualification to be placed on the top of the SERPs.
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Common SEO Mistakes Even the Experts Sometimes Forget
Search engine marketing and SEO can be hard to master, especially when the technology is always growing and changing. If you have mastered SEO, you could still make some little mistakes. If ranking well organically is important to you, there are a few common mistakes to avoid.
Here are 4 common problems and mistakes made during search engine optimization:
1. Stopping your SEO efforts:
It is important to continue optimization even when your site has a high ranking. Every day people are adding new websites using SEO and this can move you out of the high ranking positions if you are inconsistent.
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Here are 4 common problems and mistakes made during search engine optimization:
1. Stopping your SEO efforts:
It is important to continue optimization even when your site has a high ranking. Every day people are adding new websites using SEO and this can move you out of the high ranking positions if you are inconsistent.
Read More..
Sunday, October 12, 2008
Back-links Strategies
Off-Site optimization playing a major role in any web-site ranking. Off-Site optimization refers to the factors that you can’t control it in your site. One of the most critical parts in Off-Site optimization is back-links. The search engines sees the back-links as it’s voting for your site, and as this voting increases your ranking increases also. There are many ways that enables you to get back-links to your site in order to get high ranking position for your site, however we will mention the most two important ways.
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5 SEO Tools You Can’t Live With Out
SEO tools enable you to cut down the amount of hours it takes to provide quality keyword research, analyze your competition and back links. They allow you to spend the extra time you have been given to optimize your website more, focus on increasing the amount of back links you have to your website in turn allowing you to increase your search engine ranking quicker.
SEO tools give you a large amount of flexibility and choice, providing you with large quantities of useful information to make your job easier. For anyone that doesn’t currently use SEO tools now is the time to start.
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SEO tools give you a large amount of flexibility and choice, providing you with large quantities of useful information to make your job easier. For anyone that doesn’t currently use SEO tools now is the time to start.
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SEO Marketing with Manual Directory Submission
Google has become synonymous with the word, “Search.” Whether you are casually surfing the internet, or browsing the web for useful information, the more specific your search is, the more relevant would your results be. So optimizing your web pages, articles, or posts requires you to understand your target audience thoroughly, do a market research of the most searched keywords, research the top websites for the keywords you are targeting, and this is just the beginning. Read more on SEO on Wikipedia, if you are not familiar with what it is.
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5 Facts You Should Know About SEO
1 - Manual submission is unnecessary: A few years ago, submitting your site to Yahoo or Google was beneficial in SEO. This is no longer necessary as search engine spiders are now configured to automatically find your site through relevant keywords and links.
2 - When you’re, you’re in: Once your site is indexed into a search engine database, it will remain there unless you happen to get banned for one reason or another.
3 - Link popularity works: Links are one of the most essential factors of SEO. Similar to keywords, links going to and from your site should be relevant to your content.
4 - Title tags are important: Whenever possible, keywords should be fused into the title tags of your pages. This is what will be displayed in the results page of a search engine.
5 - SEO isn’t everything: Some get so enthralled in SEO that they actually forget about the base of their business. During your campaign, continue to market your site and focus on making sales.
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2 - When you’re, you’re in: Once your site is indexed into a search engine database, it will remain there unless you happen to get banned for one reason or another.
3 - Link popularity works: Links are one of the most essential factors of SEO. Similar to keywords, links going to and from your site should be relevant to your content.
4 - Title tags are important: Whenever possible, keywords should be fused into the title tags of your pages. This is what will be displayed in the results page of a search engine.
5 - SEO isn’t everything: Some get so enthralled in SEO that they actually forget about the base of their business. During your campaign, continue to market your site and focus on making sales.
Reading Continue..
Saturday, October 11, 2008
10 Ways To SEO In A Forum
There are lots of ways to do search engine optimization on a forum, I will tackle just 10 ways of doing it and as you stay on forums, you'll figure it out yourself. Usually these tips are effective on a vbulletin(tm) forum with vbseo(tm) installed. Forums are communities often updated by member's contributions and are very well seo'ed (search engine optimized) on majority of search engines. So if you have a blog, you're only doing it all alone, in forums people are helping you out with your seo daily practices.
1. Forum signature or commonly called sig
Based on forum policies and tos as well, create your own forum sig optimizing your keyword, for example if it's a dating site you place your forum sig for your dating domains there.
2. Avatar - remote uploads
Those tiny icons or graphics representation/symbol/emblem of yourself, it could be a logo, a photo, or just a made-up cartoon. Use the remote upload where it links to your server's graphics not locally. If allowed on forum put in your domains there if not linking remotely will give hits to your site.
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1. Forum signature or commonly called sig
Based on forum policies and tos as well, create your own forum sig optimizing your keyword, for example if it's a dating site you place your forum sig for your dating domains there.
2. Avatar - remote uploads
Those tiny icons or graphics representation/symbol/emblem of yourself, it could be a logo, a photo, or just a made-up cartoon. Use the remote upload where it links to your server's graphics not locally. If allowed on forum put in your domains there if not linking remotely will give hits to your site.
Reading continue..
Friday, October 10, 2008
What To Expect From Organic SEO
With all of the variables that can affect a website and impact search engine rankings, organic search engine optimization has inherent benchmarks used to determine how and what type of sites rank higher with SEO.
Optimization is about using best practices that coincide with site structure, internal linking, server side issues and aspects of coding that streamline a websites performance. It is the collective / aggregate sum of the fine-tuning performed that produce the results of catapulting pages into multiple high ranking positions.
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Optimization is about using best practices that coincide with site structure, internal linking, server side issues and aspects of coding that streamline a websites performance. It is the collective / aggregate sum of the fine-tuning performed that produce the results of catapulting pages into multiple high ranking positions.
Read More...
Keyword Searches and SEO Optimization
When we say keyword research it means it's a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. In order to find anything on the Internet, you either have to already know the web address, or you have to find it via a search engine.
One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. When it comes to finding what you want, you have to know a little about keyword searches and how to word your request. We know that keyword searches are vastly different from how we speak, and this causes some people to miss out on finding the right information. When the search engines look for what you are asking for, they look for the keywords, and the order in which you list them will have an impact on what results you are offered.
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One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. When it comes to finding what you want, you have to know a little about keyword searches and how to word your request. We know that keyword searches are vastly different from how we speak, and this causes some people to miss out on finding the right information. When the search engines look for what you are asking for, they look for the keywords, and the order in which you list them will have an impact on what results you are offered.
Read more...
93% of retailers use SEO
Search engine optimization (SEO) has once again established that it is one of the most extensive marketing strategies.
According to the most recent Trends in E-Commerce review by analysts SLU Systems, 93 per cent of retailers polled believed that SEO will use will increase in effectiveness over the next three years.
But this confidence is built as much on newer online marketing tools such as video as it is on tried and tested SEO methods.
Just under half (47 per cent) of respondents expect to make use of social media tools such as networking sites, while around one third (32 per cent) will make use of online video.
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According to the most recent Trends in E-Commerce review by analysts SLU Systems, 93 per cent of retailers polled believed that SEO will use will increase in effectiveness over the next three years.
But this confidence is built as much on newer online marketing tools such as video as it is on tried and tested SEO methods.
Just under half (47 per cent) of respondents expect to make use of social media tools such as networking sites, while around one third (32 per cent) will make use of online video.
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SEO Relevancy
When you choose to be a webmaster, it’s important to know what sort of traffic you want to attract. You can start out with a specific niche that eventually is accepted by a large group of people who believe in your cause. As such, you’ll have to work towards increasing readership within a certain group of people. For example, if you want to discuss weight loss, you’ll eventually realize that most people searching for related keywords are usually people who need such a service. So, this in a way guarantees that you enter a sphere that’s already populated but his room for more.
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Thursday, October 9, 2008
10 Marketing Tips for SEO
1. Optimize Your Web site’s Content:
Make sure it is simply saw by both humans and searching the web engines. An essential variable applied by Search Engines in the way in that properties height websites is established on the relevancy of the content such a the search engine is indexing.
2. Create a Content Development Strategy for Your Website:
In addition to optimizing the existent content on your website, it is vital overly you substantiate a strategy to continuously substantiate your websites content on an continuing basis. All new content must be written specifically providing the web reader in mind and is planning to furthermore be optimized for the searching the web engines.
Read more about marketing tips
Make sure it is simply saw by both humans and searching the web engines. An essential variable applied by Search Engines in the way in that properties height websites is established on the relevancy of the content such a the search engine is indexing.
2. Create a Content Development Strategy for Your Website:
In addition to optimizing the existent content on your website, it is vital overly you substantiate a strategy to continuously substantiate your websites content on an continuing basis. All new content must be written specifically providing the web reader in mind and is planning to furthermore be optimized for the searching the web engines.
Read more about marketing tips
how to choose an seo provider ?
As the demand for search engine marketing continues to grow, so does the demand for experts in the area. In recent months, mass emails seem to be the new ‘promise’ of top search engine rankings. How do you choose an SEO provider that will understand the needs of your website and provide quality service?
Let’s breakdown the elements of SEO, to make it easier for you to recognize a good product. To find a good SEO provider, look for these things:
They need to be able to check your current site, evaluate it and set goals for it. They should develop a list of target keywords relevant to the site, write and insert good meta tags for you, and check all other tags to make sure that they’re alright. They should also check all your content and make recommendations on how to improve it to get better search engine rankings.
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Let’s breakdown the elements of SEO, to make it easier for you to recognize a good product. To find a good SEO provider, look for these things:
They need to be able to check your current site, evaluate it and set goals for it. They should develop a list of target keywords relevant to the site, write and insert good meta tags for you, and check all other tags to make sure that they’re alright. They should also check all your content and make recommendations on how to improve it to get better search engine rankings.
Read More..
The SEO Impact Of Google’s New Speech Recognition In Videos
Google has rolled out Google Audio Indexing for video just in time for the final stretch of the U.S. presidential election. Using speech recognition technology, Google has indexed all the words spoken within YouTube political channel videos. This allows users to find videos that contain their search term and navigate directly to the part of the video where the term was used. Videos can also be filtered by candidate- Obama or McCain. Read more about GAudi..
Best SEO Practices During A Website Redesign
Performing a complete website redesign is a lot of work and a daunting process. Whether you want to keep your existing rankings and targeted search engine traffic, or you are using your redesign process to get started on a new SEO campaign, there are a number of best practices to keep in mind. Read more...
Sunday, October 5, 2008
What is SEO?
SEO is a Short form of search engine optimization. It is a method of growing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the ability that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is necessary for directing more traffic to the site.
SEO helps to make certain that a site is available to a search engine and improves the chances that the site will be initiate by the search engine.
SEO helps to make certain that a site is available to a search engine and improves the chances that the site will be initiate by the search engine.
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