If you run an e-commerce website and you’re looking for simple ways to improve it for both performance and search engine optimization, here are three ways that you can make your site better for users, the search engines, and for you:
1. Tag all photos with an alt tag - Most e-commerce sites have a “bookshelf” with photos and product descriptions. Product descriptions are nice, but make sure that your photos are optimized with alt tags. It’s simple and it will help your optimization efforts in two ways. First, by giving you another keyword in your “under the hood” content. Secondly, you might get found with image search.
2. Create a Google Custom Search Engine - By allowing your users to search your website for things they want and need, you are also gathering information that can help you optimize your website. Google keeps those statistics and you can go back to see what search terms were most searched for from your website. If you find a lot of users searching for items you don’t have you could discover a whole new product line. That’s just one example of a practical benefit to having a custom search engine.
3. Make your site navigation simple - Make things easy to find. Simple to say, hard to do. But necessary.
eCommerce is growing by leaps and bounds. Do yourself a favor and make your website user friendly.