A Wholistic Approach To Website promotion
The art of search engine optimization, in essence, has grown to become a more holistic approach to optimizing and promoting websites, taking into account not only website crawlability and search engine rankings and traffic, but also conversion rates, social marketing and customer retention rate.
Get More Targeted Search Engine Traffic
One unique thing about the approach of SEO is that every aspect of it aids the old art of website optimization. If you research your customers, you learn the words they use, when referring to your product, and you use the words on your site. Thus, you get more targeted search engine traffic.
By knowing how people view websites and what motivates them to buy, you will be able to reconfigure your pages and remove the useless clutter, thus increasing your sales from the same amount of visitors. In the end, you will not only be serving amount of people, but they will be able to make quicker decisions, enjoy buying online and being your customers. Happy customers are more likely to become your loyal clients and could also refer others to your online business.
Top Five SEO Terms A Beginner Should Take Note
- Keywords and keyphrases.
Keywords and keyphrases are the words you want your Web site to rank well for in a search engine results page, which are also called SERPs. Depending on your audience, yours can be one word, of words, or an entire phrase. To reduce word-bloat, let's use the term keywords to encompass the two types.
- PageRank.
A PageRank is a measurement that the those obsessed with Google use to test their rankings in Google. SEO and search engine marketing (SEM) also use the term to describe your ranking in the SERPs and the ranking algorithm points given to your site by Google. PageRank is an important part of your SEO success.
- Spamming.
Spamming is a method of SEO that attempts to trick a spider and dupe loopholes in the ranking algorithm to influence rankings for targeted keywords. Spamming can many forms, but the most simple definition for spam is any technique a Web site uses to misrepresent itself and influence ranking. The two methods of SEO are based on whether you want to spam or not.
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