Monday, December 22, 2008

Google increases US search engine market share

Google's share of the US search market rose by 0.4 per cent in November compared with the previous month, new figures have shown.

According to comScore, Google accounted for 63.5 per cent of all search queries made last month, with AOL being the only other search engine in the top five to also increase its market share.

Yahoo!, Microsoft and, which were in second, third and fourth place respectively, each saw their share of the 12.3 billion core searches made by US web users fall by either 0.1 or 0.2 per cent in November.

Overall, 7.78 billion searches were made on Google, compared with 2.5 billion on Yahoo! sites and 1.01 billion on Microsoft sites, search engine marketing executives may be interested to read.

Meanwhile, recent figures from Attributor showed that Google's DoubleClick and AdSense programs accounted for the bulk of the ad server market in October, followed by Yahoo! and Revenue Science.


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