The recent meltdown of the world-economy has drastically affected the business at every level. Companies have become extra cautious and accordingly planning their budget and spending. In such a scenario, field marketing can only add to cost marketing campaign, which of course is not very encouraging.
Internet marketing presents itself as the suitable alternative. Blame it on their cost stifled state of being or additional advantages of being online, companies are finding it much suitable to market their product and services via their online identity.
The most vital advantage is the wide-spread reach of the internet. A company operating in more than 70 countries can not think of simultaneous field marketing and advertising campaign in such a scenario.
However, Internet marketing can deliver the message to a comparatively larger section of consumers at very low operating cost.
Another important advantage is the minimum use of technology and time to reach to the mass. Internet Marketing also saves money in terms of wages and other associated costs linked to run an offline marketing campaign.