Writing for human and search engine is challenging.
You always want to put keywords on the right place for the search engine, but this could turn-off your readers due to the weird wording structure. In the other hand, you want to entice your reader with excellent wording and structures, but this could turn-off search engines due to the excessive wording that lack keywords.
Finding the balance is the key to successful SEO copywriting. A knol written by Glenn Murray offers you tips for a better SEO copywriting.
Here is the excerpt:
1. Categorise your pages: Before writing, think about the structure of your site.
2. Find out what keywords your customers are searching for: These are the words you’ll want to use to describe your product or service.
3. Use phrases, not single words: Why? Firstly, there’s too much competition for single keywords. Secondly, research shows that customers are becoming more search-savvy – they’re searching for more and more specific strings.
4. Pick the important keyword phrases: Don’t include every keyword phrase on every page.
5. Be specific: Don’t just say “our computers”. Wherever you would normally say “our computers”, ask yourself if you can get away with saying “our cheap second hand Macs” or “our cheap second hand PCs”.
6. Use keyword phrases in links: Although you shouldn’t focus on every keyword phrase on every page, it’s a good idea to link your pages together with text links.
7. Use keyword phrases in headings: Just as customers rely on headings to scan your site, so to do search engines. This means headings play a big part in how the search engines will categorise your site.
8. Test keyword phrase density: Generally speaking, a density measurement of around 3% is what you’re looking for. Any less, and you’ll probably need to take another pass.
One word of advice: Don’t overdo the SEO in copywriting - you could end up turn-off readers and search engines! Seek professional help that can offer you the balance.