Many marketers spot the uproar of social media sites over the past few months and they are considering whether social media optimization is a knowledge that they should focus on instead of the organic search engine optimization that they have been doing all this while.
In this article, we are going to look at why you should hold your focus with organic search engine optimization instead of jumping on the social media cruise. Are social media platforms better for marketing? Should you join everyone else to promote your products and services using sites like Facebook, Twitter, Digg and tonnes of others?
Social Media Users Hate Promotions
People go to social media sites to interact with people, to have fun and to keep up with the news that they are interested in, not to be sold. This is why spam busting is a primary task for companies running social media sites. Marketing on these sites, if not properly planned, may cause more harm than good to your business.
Your business will be seen as a spamming company and current customers may even be irritated. As there is a natural barrier in the mind of social media users against marketers, one cannot blatantly sell these people stuffs and the barrier definitely makes marketing way difficult.
Relationship Building Takes Time
One might argue that marketers can sell to social media users if one takes the route of building relationship with them. However, relationship building is not something easy and cannot be mastered by reading ten to twenty books. Thus, the process is very time consuming although once succeeded, the relationships will become the greatest asset for a business.
Also, apart from building it, relationship requires maintenance as well. Having the relationships built doesn't mean that you can now send a stream of marketing messages. The process still requires consistent value adding and interaction.
Traffic Not Targeted Compared to Search Engines
Most marketers know this pretty well. A lot of marketers still "worship" major search engines like Google, Yahoo and MSN because they bring laser targeted traffic. Social media platforms like StumbleUpon and Digg can bring superior quantity of traffic and even crash your servers but the conversion rate of the traffic is proven to be very, very low.
Organic Search Engine Optimization or Social Media Optimization
Both the optimization methods can build a great long term asset for businesses. If your business is new, I would recommend you to get started with organic search engine optimization because you need to get more market share by having people landing on your site when searching for keywords that are related to what you are doing.
If your business have been up and running for a while, social media optimization will be crucial if you want to generate some buzz about your business. However, you should not lose focus on search engines as they are the ones that will bring in consistent and targeted visitors that already had their credit cards on their hands when visiting your site.