Google’s PDF titled “Search Engine Optimization Starter Guide” includes basic tips for making sites more accessible to search engines. This 22 page document focuses on a variety of topics ranging from the creation of unique title elements to more advanced issues like navigation and redirects.
While none of Google’s “secret sauce” is revealed within its pages, the Google guide to SEO does provide a number of interesting tips for webmasters who are new to search. Included in the Guide are Google’s best practices for title elements, meta tags, URL structure, navigation, content, anchor text, headers, images and robots.txt. In addition, Google’s Search Engine Optimization Starter Guide provides a list of additional resources provided free from Google.