Search engine optimization is the hot topic of the day. Until recently, however, the focus of any search engine marketing company has been on optimizing the website of its client’s company. But this limited view of search engine optimization rarely gets a company into the coveted top slot of keyword search results by itself. Instead, marketing public relations firms are now at the forefront of search engine optimization. Specifically, a few leading firms are properly optimizing and distributing news and feature articles about products and taking their clients to the top of major news and search engine rankings in a surprisingly short amount of time.
Before people are ready to buy, they research topics, products, and services by keyword. But to capture these leads, you must be on the first half of the first page of search results. That takes specific expertise that only a very few marketing PR firms have. The reported payoff of this new approach typically includes an immediate and significant spike in website traffic, increased call-in leads and overall improvement in news and search engine results under the companys major keywords.
Instant Visibility through the News Search Engines:
According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. The news search engines are now major players in the dissemination of news. More importantly, these news engines allow for keyword searching and generate results in much the same way as the search engines. Therefore, an article that contains strategically placed keywords, can reach the top of news rankings.