There are two categories of SEO methods. Black hat SEO and white hat SEO. Either one of the methods can help you gain a higher ranking status on some of the most popular search engines. But, one is more likely to get your website banned from search engines entirely, and according to recent information, your website may not be safe for long. If you haven’t guessed it, the potential bad seed in this batch is the black hat SEO.
White hat SEO is not going to trick the search engines. When you use white hat SEO methods, you can ensure that you are in fact playing by the rules and should be safe from trouble with your website. Websites that use white hat SEO tend to be very helpful to users, search engines and webmasters themselves.
Black hat SEO is the method that tries to trick the search engines by means of unsavory ways gain higher search engine rankings. Some of the methods used in black hat SEO methods include cloaking, hidden texts and doorway pages. Search engines such as Google have announced that they will penalize websites who use these methods when detected.
You may be wondering why black hat SEO methods are blocked if they work so well to get higher rankings, right? Well, they may work well initially, but in the long run most of the black hat SEO methods are being detected and punished by search engines. These methods have not been approved by Google and other search engines, and they can be frustrating to those who are relying on Google and search engines to provide them with good, relevant search results.
You may get away with black hat SEO methods for a while, but chances are good that you will get caught and when you do, it will not be pretty. Even if you think you know people who have used these methods, or continue to use them on their websites and have nothing but good results, you should remind them that it is only a matter of time before they are banned from search engines.
What might be effective right away to gain good rankings on search engines, will cost you a lot more in the end if you end up getting your website banned from Google entirely. Black hat SEO methods are similar to those of cheating in school. You may get away with it for a while with good results, but eventually you will get caught and then all of the hard work that went into building your online business
and website will be wasted.
Using white hat SEO methods may be more time consuming and expensive right away, but if you are diligent and determined, your website can be effectively ranked on Google and other search engines. If you are unsure what methods may be considered black hat SEO, you might want to seek out a professional before you attempt to use them.