1. Improve your URL.
The structure of your URL or website address is important to improve your search end page results. There are a few tips that you should do when making URLs like keeping it short, static and well-defined, using the right keywords that will most likely be inputted by web browsers, defining keywords and terms by singling them out with hyphens and removing any excess words that may tend to blur the overall description of the URL.
2. Improve your title tag.
The title tag provides information to search engines regarding your website. Your title tag must contain the right keywords from the web pages included in your site. It is recommended that you keep your title tag short, understandable and common in the sense that web browsers are most likely to type it in. You may include your URL in your web pages.
3. Improve your content.
Your website should contain the right and relevant information that your target market is looking for. People are very much affected by first impression when visiting websites so make sure that you keep your statements straight to the point so that visitors will immediately understand what you’re offering. The idea is to put content that will lead your target market into taking action and making the purchase.
4. Improve your links.
You have to put references, put social bookmarks and create links in public directories and websites to up your visibility. You can also ask other existing sites if they will allow you to put links in their space at a certain cost. This type of investment will be costly in some aspects but you will surely notice the significant improvements of many links.
5. Improve your connections.
Networking is very useful in online marketing so that your website will grow in popularity by word of mouth or social recommendation. Write web logs, join forums and send messages to your target market to improve your visibility. Choose the people and places you extend your network with so that you know that you’re only aiming for your target market and avoid congestion without due sales.