Deep links greatly enhance the process of search engine optimization (SEO). Search engines usually give preferentiality to websites that have a good combination of links pointing to both homepage and internal pages. In this regard, it is important that your site has a combination of good quality links pointing to both home page and internal pages. Deep linking helps in building links to internal pages of a website.
The following are some of the benefits of deep linking in search engine optimization (SEO):
Improves the page rank of your internal web pages and thereby improve the overall ranking of the website.
Deep links are more targeted, as they link directly to the relevant page.
Web pages containing relevant and searchable content have greater chances of getting more recognition by search engines.
Deep links provide easy navigation to internet users. They facilitate users in finding the exact location that they are search for.
As visitors directly navigate to your internal web pages, deep links indicate to search engines that your web pages contain good content.
Deep links help in building link popularity to the internal pages of your web site.
Deep linking helps in targeting several keywords. Stuffing too many keywords in the home page is not good from search engine optimization (SEO) view point. Instead, you can create several web pages and stuff one to two keywords in each page, and then optimize the pages.
Deep links often attract quality traffic and increase the conversion rate.