The first step to increasing your web presence is understanding why no one is currently reading your blog. Here are 5 reasons your blog is dead.
1. It Isn’t Optimized- If I’ve said it once, I’ve said it a thousand times—the search engines love fresh content. That’s why it’s so important that you optimize your blog posts. By including relevant keywords in your titles and content, you increase your chances of ranking well in the search engines. High organic search rankings will earn you a steady flow of traffic.
2. You Aren’t Marketing It- A blog is like any other property—you have to market it if you want people to see it. Beyond optimizing your posts, you need to push your content on the social media sites. While you might say “But I already submit all my posts to Digg and other sites.” Social media marketing is about more thank clicking submit. It takes time and a commitment to the community to learn how to properly market content through social media.
3. Your Titles are Boring- The internet is overflowing with blogs. Recent estimates put the total number of blogs well in excess of 100 million. With so many posts pulling at online users’ attention, it’s crucial that you give people a reason to click on your blog. How can you do this? The best way is by creating compelling titles that force people to click. Ask yourself, “if I saw this title, would I click on it?” If not, you need to change it.
4. You Don’t Offer Anything New- What do you offer users that they can’t find anywhere else? If you’re just another “me too” blogger, you don’t give readers an incentive to follow your blog. It’s the same old content that’s been done a thousand times before. Offer something new. Just give your true pinion, and that will help separate you from the pack.
5. The Content Isn’t Scannable- There’s nothing wrong with having a lot to say. Just make sure you don’t present your content in a format that scares readers away. Long blocks of text with no whitespace will cause visitors to click “back” immediately. Break it up into short passages with bold headings so that it’s easier to scan.